Recent Posts in Comparison Shopping - CPC Strategy

TheFind – More Than You Thought? CPC Strategy Hosts Q&A with Cofounder and CEO of TheFind, Siva V. Kumar

  Siva, co-founder of multiple venture funded start-ups, is the co-founder and CEO of TheFind, Inc. Previously, Siva was VP of Marketing at… > Read More

Shopzilla’s Search Engine Solr May be Affecting Your Marketing Campaign

Back in January, Shopzilla rolled out their new search engine Solr. You probably didn’t hear about this, but the results may be evident… > Read More

The Top Ten Comparison Shopping Engines Compared – Q3 2012

Intro Over most of the past decade the comparison shopping engine (or CSE) space was fairly predictable. You had your top 4/5 major… > Read More Releases Increased Holiday Rates has released their Holiday bid rate changes.  The CSE has increased 12 categories by 15% and 55 categories by 25%, while 77%… > Read More

Amazon Product Ads, Shopzilla Increase Minimum CPCs

Today Shopzilla announced a new smart rate card going into effect which increases CPC rates in 5 subcategories and decreases them in 10… > Read More

New Nextag Bidding Tool Drops On October 1

Nextag’s merchant dashboard had some interesting news yesterday about a new bidding tool that will be rolled out to merchant accounts on October… > Read More

Comparison Shopping Engines: Want to Compete with Amazon? Start Offering Remarkable Content

Editor’s Note: Today’s post is a guest post from Trinity Hartman, Managing Editor of Content Ping, a blog that talks about how to… > Read More

Google Merchant Center Not Showing Clicks Past September 16

Friendly heads up we’ve been seeing Google Merchant Center accounts that aren’t showing click data after the 16th. You should be able to… > Read More

Unbounce and CPC Strategy Team Up to Optimize Q4 Conversion Rates [Webinar]

Google Shopping is paid, free traffic channels are drying up, and you’re spending more on marketing in general. But are you doing it… > Read More

The Top Ten Comparison Shopping Engines Compared – Q2 2012

Intro Over the past few months the face of the CSE’s have drastically changed ever since Google announced that their free comparison shopping… > Read More

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