Recent Posts in Comparison Shopping - CPC Strategy

How We Prepare Our Clients for Google Shopping in Q4

It is absolutely vital to have a dedicated discussion about your company’s Q4 Google Shopping advertising strategy. We looked at our client performance in Q4 2015 and found that… > Read More

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Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company… > Read More

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Can Google’s Cross-Device Retargeting Drive More Conversions?

An ongoing challenge for retail brands is how to “close the loop” and control cross-device remarketing campaigns across phones, tablets, laptops and more. Now, thanks to the recent… > Read More

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Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews… > Read More

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Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding… > Read More

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The Seller’s Strategy for Amazon International Expansion

Successful Amazon International Expansion Tactics Amazon international expansion poses a vast opportunity for sellers to expose their products to new markets and increase sales…. > Read More

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A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments Updated Post: Analyzing Early Performance Results of Expanded Text Ads In May, Google… > Read More

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How to Start Selling on Amazon Canada

Selling on Amazon Canada Canada has a reputation for lagging behind the U.S. in ecommerce–and it doesn’t help that 59% of Canadian small… > Read More

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Drive Ecommerce Shopping Growth with Bing Shopping Ads

Bing Shopping Ads to Drive Profitable Returns With about 65 million retail searches & 177 million retail clicks a month – about 22% of all… > Read More

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Google Showcase Shopping Ads for Broad & Non-Branded Queries

Google Showcase Shopping Ads for Broad Queries Starting this week, Shopping advertisers in the US, UK and Australia will have access to Google’s new ad… > Read More

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