Recent Posts in International - CPC Strategy

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Global Retail: The Biggest Challenges to Overcome When Selling Internationally

In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many U.S companies are looking to expand overseas and to sell internationally. Global retail sales, including both in-store and online… > Read More

Amazon Launches Beta Product Ads Service in UK

  Amazon announced that it launched a beta Product Ads program in the United Kingdom.  Merchants in the UK and US retailers that ship products to the UK can now start listing their products on amazon.co.uk. Amazon Product Ads will perform well if… > Read More

Ecommerce Merchants Abroad: New Paid Google Shopping Now Offering Credits

Google Shopping Expanding to New Territory Last month Google announced that it will expand its Google Shopping service internationally to Australia, Japan, Brazil, Spain, Italy, France, Netherlands, U.K., Germany, and Switzerland. The expansion will begin in February of 2013 and the countries listed above will… > Read More

Going Global with Google Shopping/Product Search

  When using the Merchant Center to send feeds to multiple countries, Google requires that every product in every feed has a unique product ID number. Even if the merchant is listing the same product in different feeds, each listing for that product… > Read More