Recent Posts in Google Shopping - CPC Strategy

Google, AdWords, Amazon and Q4

3 Google Shopping Campaign Levers For More Q4 Sales

Yesterday Google updated Google Shopping with the Shopping Campaigns Upgrade Tool to facilitate the August switch for ecommerce advertisers. Google Shopping Campaigns Upgrade Tool The tool helps advertisers get started with the new Google Shopping campaign structure by creating “a shopping campaign from… > Read More

google-merchant-center-shipping-tool-featured

Google Introduces New Merchant Center Shipping Configuration Tool

Yesterday, Google announced a new feature in the Merchant Center – a shipping configuration tool that allows merchants to provide shoppers with more accurate shipping rates. Retailers will be able to leverage shipping rules, differentiate between shipping methods, and provide location-based rates so that shoppers… > Read More

google-shopping-product-reviews-featured

Google Shopping Product Reviews to Roll Out Mid-September

Google Shopping will start featuring product reviews on the SERP starting “mid-September.” The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half… > Read More

Google Shopping Campaigns switch

5 Google Shopping Changes To Make ASAP [Webinar Today]

85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns.  Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More

PLA google shopping campaigns

3 Reasons You Need to Switch to Google Shopping Campaigns Today

Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More

Google search test

Breaking: Google Testing Price Range Ads in Search

Google is continually tweaking and testing new search and ad formats for Google search results. Yesterday, we spotted Google testing search page results with price ranges for product ads. Google Testing Price Range Search Results One of our Retail Search Analysts spotted… > Read More

mobile-conversion-tracking-adwords

Are You Using the ‘AdWords Redirect’ Attribute?

Put bluntly, if you’re completely ignoring mobile traffic, you’re probably A) wasting ad spend and B) missing out on a huge opportunity. Where AdWords is involved, advertising to the mobile consumer requires a different plan of attack in terms of the ad… > Read More

new-google-shopping-feed-specifications-featured

Google Shopping Feed Specifications – Updates to Stock

Last week, Google announced changes to its Google Shopping feed specifications, or the required format for inventory submission on Google. The feed specification changes include changes to availability and landing pages, which will be enforced starting September 30th. Google Shopping Feed Specification Changes Some… > Read More

new-google-shopping-feed-specifications-featured

#News: New Google Shopping Feed Specifications

Today, Google announced that it will be enforcing new Google Merchant Center feed specifications starting September 30th of this year. So what’s changing? There are a few changes of note: Added ability to provide a mobile landing page (via the “mobile link” attribute)…. > Read More

Google Shopping Campaigns features

3 Google Shopping Campaign Features To Test

If you sell on Google, you have less than 100 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Shopping Campaigns replace PLAs in August, and have demonstrably positive metrics for merchants including higher ROI, lower COS… > Read More

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