Recent Posts in Google Shopping - CPC Strategy

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Tipsy Elves on Shark Tank Success & 2016 Apparel Expansion

Tipsy Elves: The Shark Tank Apparel Success Who could forget when the founders of Tipsy Elves – Evan Mendelsohn and Nicklaus Morton presented their ugly sweater business pitch to judges on ABC’s 2013 Shark Tank Holiday Special, complete with a Christmas tree and holiday sweater catwalk…. > Read More

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How to Effectively Target Search Queries in Google Shopping

Target Search Queries in Google Shopping Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility. That has changed, where we’ve developed unique methods… > Read More

google shopping bidding by device

Introducing Google Shopping Bidding By Device

Google Shopping Bidding By Device Thanks to a recent announcement from the 2016 Google Shopping Performance Summit, advertisers will have more control and flexibility on specific mobile bids and be able to set individual bid adjustments for other devices including desktop and tablets. The… > Read More

2016 google shopping faq

2016 Google Shopping FAQ – Answered

2016 Google Shopping FAQ Virtual Summit Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase… > Read More

Google shopping product feed 2016

5 Google Shopping Product Feed Specification Updates

2016 Google Shopping Product Feed Specifications Google recently announced several updates to their 2016 Google Shopping Product Feed Specifications. Pro-Tip: A product specification is a valuable source of information that Google needs to run Shopping ads for your products. Each year, Google makes updates to… > Read More

local inventory ads

Google Local Inventory Ads 2016 Updates

What are Google Local Inventory Ads? Google Local Inventory Ads are designed to make it easier for online shoppers to identify inventory available in a company’s local store(s). According to Google, they offer the same rich product information as a Shopping ad but also… > Read More

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What are Google Shopping Campaign Priority Settings?

Google Shopping Campaign Priority Settings When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority settings. Campaign priority is useful when you’re advertising the same product,… > Read More

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How to Target Google Shopping Search Queries with ISO Campaigns

If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search Terms for Google Shopping we will… > Read More

google shopping whitelists

How to Whitelist Search Terms in Google Shopping

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

google search term targeting

Targeting Search Terms with Google Shopping Campaigns

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

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