Recent Posts in Google Shopping - CPC Strategy

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Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews required for Seller Ratings to be shown on ads has increased from 30 to 150 over a 12 month… > Read More

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Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding time of the year for the digital retail industry – particularly on the Google Shopping front. Advertisers are besieged… > Read More

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A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments In May, Google announced what they are calling the biggest update to ad creative since the introduction of AdWords more than 15 years ago. Standard text ads are seeing a substantial transformation with the implementation… > Read More

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Google Showcase Shopping Ads for Broad & Non-Branded Queries

Google Showcase Shopping Ads for Broad Queries Starting this week, Shopping advertisers in the US, UK and Australia will have access to Google’s new ad format for broad queries – Google Showcase Shopping ads. The primary goal of the new format is to help shoppers with non-branded… > Read More

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Advertisers on the Impact of Customer Match for Google Shopping

Customer Match for Google Shopping Thanks to the introduction of Customer Match for Google Shopping – advertisers can focus campaigns on their highest-value audiences – including previous purchasers, rewards members, newsletter subscribers, or local in-store shoppers. Customer Match is a feature aimed to re-engage loyal customers as… > Read More

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10 Google Shopping Mistakes Draining Your Budget

10 Google Shopping Mistakes to Avoid Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping. However, there are ways to reduce those mistakes that end with lost… > Read More

How To Drive Google Shopping Results via Product Feed Optimization

Advanced Strategies to Enhance Your Product Feed As many ecommerce marketing executives find out the hard way – when launching on Google Shopping, it’s extremely important that the product feed is not only formatted correctly, but is enhanced and as comprehensive as… > Read More

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Tipsy Elves on Shark Tank Success & 2016 Apparel Expansion

Tipsy Elves: The Shark Tank Apparel Success Who could forget when the founders of Tipsy Elves – Evan Mendelsohn and Nicklaus Morton presented their ugly sweater business pitch to judges on ABC’s 2013 Shark Tank Holiday Special, complete with a Christmas tree and holiday sweater catwalk…. > Read More

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How to Effectively Target Search Queries in Google Shopping

Target Search Queries in Google Shopping Google Shopping success has always been dependent on data feed quality and a smart product-level bidding approach, but Search Query/Keyword Targeting was never considered a real strategic possibility. That has changed, where we’ve developed unique methods… > Read More

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Introducing Google Shopping Bidding By Device

Google Shopping Bidding By Device Thanks to a recent announcement from the 2016 Google Shopping Performance Summit, advertisers will have more control and flexibility on specific mobile bids and be able to set individual bid adjustments for other devices including desktop and tablets. The… > Read More

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