Recent Posts in Google Shopping - CPC Strategy


Google Shopping Expands YouTube TrueView Advertising Platform

Google Shopping Ads for YouTube TrueView Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns,… > Read More


How Attribution Modeling Impacts Retail Marketing Campaigns – Video

Multi-Channel Attribution Modeling  In Google Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. Most retailers can agree that a large portion (if not all) of their marketing budget… > Read More


Google Customer Match Allows Retailers to Target Consumer Emails

Introducing Google Customer Match For the first time ever, advertisers can target ads against customer-owned data through Google AdWords new feature – Customer Match. Customer Match allows advertisers to upload their customer and promotional email address lists into AdWords.  From these email lists,… > Read More


Why Retailers Should Avoid The Google Merchant Center Direct Feed Import

Import Feeds from GMC Ecommerce Platform Google recently added a new feature functionality for directly importing feeds from various eCommerce platforms (as seen in the image below). Although the new tool promises to improve efficiency by saving marketers time and effort, this feature unfortunately might… > Read More


Remarketing Lists for Search Ads Available in Google Shopping

What are Remarketing Lists for Search Ads (RLSA)? Remarketing lists for search ads (RLSA) is a feature that allows retailers to customize their search ads campaign for people who have previously visited their site, and tailor their bids and ads to these visitors when they’re searching… > Read More

dynamic search ads

How Retailers Can Optimize Campaigns With Dynamic Search Ads

What are Dynamic Search Ads? Dynamic Search Ads use Google’s organic web-crawling technology to automatically target relevant search queries based on a retailer’s website content. Dynamic Search Ads are useful for campaigns because they: Help fill in the gaps in keyword campaigns for better return on investment… > Read More


Automated Extensions in Google PLAs to Replace Promotional Text

Google Announces “Free Shipping” Automated Extensions in PLAs According to an announcement from Google, as of September 2015,  promotional text will be replaced by automated extensions within Google Product Listing Ads (PLAs). Based on initial results, Google has found shoppers prefer new automated extensions… > Read More


Accurately Represent Your Products with Google Manufacturer Center

Introducing the Google Manufacturer Center Manufacturer product data, such as images, descriptions and variants, are expected to be accurate, rich and consistent for shoppers online. According to a recent announcement, Google Manufacturer Center is now available to help brand manufacturers accurately represent their products to… > Read More


Retail Experts Weigh in on the Google Buy Button

Introducing the Google Buy Button: After significant hype, Google’s Buy Button also known as “Purchases on Google” is now available to select retailers through Google Product Listing Ads (PLAs). Shoppers will now be able to purchase their favorite products directly from search engine… > Read More


The Ultimate Google Shopping Overview on 2X eCommerce – Interview (Part 2)

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently interviewed to discuss Google AdWords campaign strategy in The Ultimate Google Shopping Overview on 2x eCommerce (Part 1). is a blog dedicated to ecommerce and multichannel marketing run… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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