Recent Posts in Google Shopping - CPC Strategy


7 Key Google Shopping Updates Announced Just in Time for Thanksgiving Weekend

Today, Google announced significant updates to their Shopping program – changes which should positively impact how retailers can leverage their inventory on search for the holiday. Below we cover what the more significant updates actually mean. The 7 Google Shopping Updates Addition of PLA Auction Insights Improved… > Read More


Simple Google Data Hacks Online Retailers Aren’t Using to Increase Sales

So you’re on top of all of the essential product information you’re posting on search and inventory channels from your data feed. You’ve got the car in gear and you’re driving. Now what? Let’s put this vehicle into motion, and kick it… > Read More

Google inventory for more sales

Data Quality Tips You Can’t Afford to Ignore on Google Shopping

Selling on Google? Selling on Amazon? Selling anywhere online? It all starts with good product data. Your inventory data is your foundation for success. You wouldn’t show up to a 5K in jeans and expect to compete with runners wearing athletic apparel…. > Read More


Is SEO on Google Dying? [Infographic]

Nearly 68% of all Internet searches are conducted on Google. Google search is a powerful medium for businesses to reach new customers. However, many businesses fail to execute a successful search engine marketing campaign because they don’t realize the importance of organic search… > Read More

Ecommerce Q4 trends holiday sales

7 Q4 Musts from 30 Year Holiday Retailer Veteran

This month I had the opportunity to sit down with a retailer who has been eating and sleeping Christmas for over 30 years., an ecommerce ornament store has been around almost as long as Amazon, and knows a thing or two about… > Read More

Google Shopping SERP

How Can I Get More Traffic & Revenue on Google Shopping? [Video]

Google Shopping accounted for an average of 20.19% of overall site traffic and 18.75% of overall revenue during Black Friday weekend 2013. Are you taking full advantage of Google’s traffic this holiday season? Get More Traffic on Google Shopping Ready to maximize exposure… > Read More

Google 2014 Holiday

2014 Holiday Shopping Calendar from Google

Google released a 2014 holiday shopping behavior study this week, highlighting consumer actions centered around cross-device and proactive holiday shopping. Google’s Holiday study noted that this year, “people are shopping earlier, using online video to help with research, and turning to smartphones as… > Read More


3 Overlooked Data Tips to Rank Higher on Google Shopping

You’re up to date on Google Shopping Campaign updates. Your optimizing your Google Shopping campaign for day parting, and changing up ad bidding based on performance. You spend at least an hour a day in AdWords analytics scouring your ad data. You’re… > Read More

Google long title shopping feed specification

Google Changes You Need to Make In 8 Days

In June, Google announced that it would enforce new Google Merchant Center feed specifications starting September 30th. Google’s updated data requirements change standards for how information is displayed by Google advertisers for product inventory. The new data requirement, which modifies formatting for availability and product titles, along with other product… > Read More

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More