Recent Posts in Google Shopping - CPC Strategy
New Product Listing Ads Guide Pages: Ad Group Validation, Product Grouping, Data Feed Optimization Questions Answered
Over the past few days we’ve updated our Product Listing Ads Guide which now contains more than 20,000 words on how to manage and make Google Product Listing Ads profitable. The latest additions are as follows: 1. How to validate a Google… > Read More
Google URL Validation Changes Update
Google Shopping sent out this email today to Google Shopping merchants to update shopping URL validation requirements: “Hello, Thank you for your participation in Google Shopping. We’re reaching out to you today to let you know about some upcoming changes to the… > Read More
STELLAService to Power Google Trusted Stores Ratings
Recently, Google announced that their Trusted Stores program will now be powered by STELLAService, a customer service data analysis company. STELLAService possesses a large database of objective customer service analytics, and so Google has turned to them to optimize the customer experience on… > Read More
CPC Strategy CEO Rick Backus To Speak About Product Listing Ads At The Internet Retail Conference In Chicago On Tuesday, June 4th At 8:30 AM
From IRCE: SEARCHING FOR SUCCESS WITH THE NEW GOOGLE SHOPPING Google Shopping is a new program in which retailers bid for placement in search results. Many retailers are scrambling to adjust to the loss of free clicks on the former Google Product… > Read More
A Look At Comparison Shopping Engines From The Outside In
When I try and explain what I do to friends who work outside of ecommerce, I am made acutely aware of my knowledge and perspective of the shopping channels. Here is a look at comparison shopping from one of CPC Strategy’s newest… > Read More
RIP Google Checkout: Google Pushes Merchants Towards Wallet
Google announced today that Google Checkout is going to be phased out over the next six months to be replaced by Google Wallet. Out With Google Checkout: What This Means For Merchants For online merchants using Google Checkout, you have until November… > Read More
