Recent Posts in Google Shopping - CPC Strategy

google serp

Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company incorporated changes in how text ads would be displayed. The infamous right sidebar ads would no longer be shown…. > Read More

Mobile click to call AdWords new conversion type

Can Google’s Cross-Device Retargeting Drive More Conversions?

An ongoing challenge for retail brands is how to “close the loop” and control cross-device remarketing campaigns across phones, tablets, laptops and more. Now, thanks to the recent release of cross-device remarketing for Google Display network and DoubleClick Bid Manager, advertisers can monitor how frequently users see your ad across… > Read More

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Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews required for Seller Ratings to be shown on ads has increased from 30 to 150 over a 12 month… > Read More


Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding time of the year for the digital retail industry – particularly on the Google Shopping front. Advertisers are besieged… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments In May, Google announced what they are calling the biggest update to ad creative since the introduction of AdWords more than 15 years ago. Standard text ads are seeing a substantial transformation with the implementation… > Read More

google showcase shopping

Google Showcase Shopping Ads for Broad & Non-Branded Queries

Google Showcase Shopping Ads for Broad Queries Starting this week, Shopping advertisers in the US, UK and Australia will have access to Google’s new ad format for broad queries – Google Showcase Shopping ads. The primary goal of the new format is to help shoppers with non-branded… > Read More

customer match for google shopping

Advertisers on the Impact of Customer Match for Google Shopping

Customer Match for Google Shopping Thanks to the introduction of Customer Match for Google Shopping – advertisers can focus campaigns on their highest-value audiences – including previous purchasers, rewards members, newsletter subscribers, or local in-store shoppers. Customer Match is a feature aimed to re-engage loyal customers as… > Read More

google shopping mistakes that lose money

10 Google Shopping Mistakes Draining Your Budget

10 Google Shopping Mistakes to Avoid Whether you’re just getting started or you’ve been using the program since its early days–no one is exempt from making mistakes on Google Shopping. However, there are ways to reduce those mistakes that end with lost… > Read More

How To Drive Google Shopping Results via Product Feed Optimization

Advanced Strategies to Enhance Your Product Feed As many ecommerce marketing executives find out the hard way – when launching on Google Shopping, it’s extremely important that the product feed is not only formatted correctly, but is enhanced and as comprehensive as… > Read More


Tipsy Elves on Shark Tank Success & 2016 Apparel Expansion

Tipsy Elves: The Shark Tank Apparel Success Who could forget when the founders of Tipsy Elves – Evan Mendelsohn and Nicklaus Morton presented their ugly sweater business pitch to judges on ABC’s 2013 Shark Tank Holiday Special, complete with a Christmas tree and holiday sweater catwalk…. > Read More