Recent Posts in Google Shopping - CPC Strategy

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How to Target Google Shopping Search Queries with ISO Campaigns

If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search Terms for Google Shopping we will… > Read More

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How to Whitelist Search Terms in Google Shopping

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

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Targeting Search Terms with Google Shopping Campaigns

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

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2015 Google Shopping Performance Across Verticals

Google Shopping Performance Trends by Vertical CPC Strategy recently released a new study on Google Shopping performance YOY since the beginning of 2012. We decided to take a closer look at this data to study emerging trends and the maturation of Google Shopping as a whole and by vertical over time…. > Read More

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AdWords New Google Shopping Product Status Column

Google Shopping Product Status Column Approved and ready to serve products are essential for Google Shopping performance. Thanks to the introduction of the Google Shopping product status column – now retailers can monitor and ensure all of their products are live in their Shopping campaigns. According… > Read More

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Turning Google Searches Into Sales

Understanding the Google Manufacturer Center Based on a recent survey, 90% of consumers say they are most likely to do their shopping online. At the same time, 88% of them say that detailed product content is extremely or very important to their purchasing… > Read More

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Introducing New Google Shopping Ad Rank for Top Product PLAs

Google Shopping Ad Rank for Top Products Google recently introduced a scrolling carousel for desktop and a new ranking format for top rated products. 1) Scrolling Carousel for Desktop The test, now live on mobile and desktop provides desktop shoppers with a scrollable carousel of product… > Read More

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2016 Google GTIN Requirements for Product Feeds

Google GTIN Requirements for Advertisers In 2015, Google required the Global Trade Item Numbers (GTINs) for products from a list of 50 brands. Later this year, Google will expand beyond those 50 brands and require GTINS for all products (with an assigned GTIN… > Read More

assisted impression reporting

Measure The Impact of Display Advertising With Assisted Impression Reporting

Google Assisted Impression Reporting Beta We know each customer journey is unique and tracking the different pathways that shoppers take to discover and make a purchase can better inform a retailer’s marketing strategy. But because there are so many different touchpoints available within an online purchase… > Read More

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Google Seller Ratings & Product Reviews Platform Comparison

Google Seller Ratings & Product Reviews Product and seller reviews enhance Product Listing Ads because they provide social credibility to interested customers. Keep in mind that product ratings are different from seller ratings. Product ratings refer to the product being advertised, while Seller ratings refer specifically… > Read More

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