Recent Posts in Google Shopping - CPC Strategy

currency conversion tool

Expand Ads Globally Using the Google Shopping Currency Conversion Tool

To expand customer reach globally and make ad management easier for advertisers, Google now offers the Shopping Currency Conversion Tool. The currency conversion tool can… > Read More

How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online… > Read More

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2016 Google Shopping Performance by Category

CPC Strategy recently released a new study on Google Shopping 2016 performance. We believe these metrics help to serve as a benchmark for retail… > Read More

google customer reviews

What are Google Customer Reviews?

Google Customer Reviews is a free program that allows businesses to collect feedback from users who’ve made a purchase on their site. According to… > Read More

google trusted store

How To Apply To Become a Google Trusted Store

Google Trusted Stores certification has proven to be a clear differentiator in an increasingly competitive Google Shopping landscape. And now that Google has… > Read More

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How Will Amazon Listing on Google PLAs Impact Advertisers?

Recently, you may have noticed Amazon.com running Google Product Listing Ads (PLA), as seen in the example below: According to Tien Nguyen, Director… > Read More

google shopping campaigns

Get More Out of Your Google Shopping Campaigns in Q1

Well, Q4 isn’t entirely over, but so far it’s been a record-breaking year for ecommerce. From 2014-15, we saw Thanksgiving, Black Friday, and… > Read More

google shopping black friday

Google Shopping Black Friday & Cyber Monday 2016 Recap

With the growth and popularity of Black Friday and Cyber Monday, the Thanksgiving weekend has often represented one of the biggest, if not… > Read More

google manufacturer center guide

How to Upload Your Google Shopping Feed Into the Manufacturer Center

There are about 150,000 advertisers using Google Shopping to sell their products, and it’s only going to get more competitive as the years… > Read More

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CPC Strategy Increases Orders 280% For Halloween Costume Retailer

This year, more than 171 million Americans plan to celebrate Halloween – spending an average of $82.93 (up from last year’s $74.34) on… > Read More

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