Google Shopping - CPC Strategy

Recent Posts in Google Shopping - CPC Strategy

Google Shopping campaigns day parting

3 Google Shopping Campaigns Features You’re Not Using Correctly

Google Shopping Campaigns, the new Product Listing Ads uprooted Google Shopping completely this October, changing how online advertisers set up and manage Google Product ads. If you’re not familiar with Google Shopping Campaigns, check out our comprehensive guide which answers the following… > Read More

Google Ad Scheduling

How To Set Up Google Day Parting

Creating An Ad Schedule In The AdWords Login Google’s custom Ad Scheduling allows online advertisers to change when ads show up. Day parting or changing what day (time,etc) ads appear is a Google ad feature which can significantly improve your ad performance on… > Read More


Google Shopping Reviews: Adding Product & Seller Reviews

How to Add Product and Seller Reviews on Google Shopping Adding any type of review, product or seller, can be a significant addition to your Product Listing Ads because they enhance them with rich snippets and add social credibility. The reality is,… > Read More

Google Shopping campaigns switch

RIP Regular PLA Campaigns, Long Live Google Shopping Campaigns

Google announced today that it will be retiring the current PLA campaign type to be replaced by Google Shopping Campaigns by August 2014. Google advertisers have four months to migrate their Google Shopping ads, after which PLA campaigns will be automatically upgraded by… > Read More


Multiple Ad Groups In Beta for Google Shopping Campaigns

We’ve noticed that you can now create multiple ad groups for the new Shopping Campaigns format (may not be showing up for everyone). This is a significant and interesting addition considering the high degree of changes to campaign structuring that Shopping Campaigns introduced…. > Read More


The State of Google Shopping [Study]

Marin Software, a leading search marketing software platform, recently released their State of Google Shopping report, this time titled, “The Dramatic Rise of PLAs and Mobile Shopping.” Their study maintains Google Product Listing Ads are (to say the least) on the rise and… > Read More

Google special offers

Google Special Offers Update Gives Retailers Search Advantage

What Are Google Special Offers? Google Special Offers also referred to as Merchant Promotions are an existing Google Shopping feature which merchants can use to promote store or product sales.  Online advertisers can feature coupons or promotions right in search alongside their product… > Read More


Google Bid Simulator Released for Shopping Campaigns

Thanks to our highly attentive Account Analyst team, it appears as if the Bid Simulator feature, which was rumored to be an eventual addition to the new Shopping Campaigns format, has finally rolled out. The Bid Simulator feature estimates a product’s impression… > Read More


How To Prevent Google Ad Identity Theft

Listing on Google Product Listing Ads (PLAs) is a must for retail search advertisers in today’s “Google it” world. In 2013, Google Shopping accounted for more than 13% of overall site traffic for online advertisers, and  over 12% of overall site revenue…. > Read More

Google Shopping Campaigns

TODAY: Google Shopping 2.0 Guide Released

Our Google Shopping guide has been viewed over 15,000 times. It is a comprehensive overview of Google, and how to get higher ROI on your PLAs. It’s the best resource you can find online for Google Shopping. Strike that, it was the… > Read More