Recent Posts in Strategy - CPC Strategy


How to Optimize Your Product Feed

Demystifying Product Feed Technology One of the most overlooked and intimidating aspects of effective product advertising for retail marketers is the product feed. Because of the technology involved, the fickle issues that can arise, or perhaps the sheer appearance of thousands of rows… > Read More


Financing Strategy for Amazon Sellers – Best Tips from YogaRat

Financing Strategy from Amazon Seller – YogaRat Before finding immense success on Amazon with his company YogaRat, Wendell Morris was also an Emmy-winning writer. The Santa Monica native and yoga enthusiast decided in 2007 to venture beyond his writing capabilities and into… > Read More


How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More


Programmatic Buying for Retail Marketers Featuring Katana – Course Registration

Best Practices To Succeed with Programmatic Advertising Campaigns “Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014 to 2015 — but how has it actually been put into practice? How are retail advertisers currently… > Read More


Why Retail Marketers Need to Invest in Programmatic Buying

*This article was written by Andreas Roell, Executive Chairman (Katana Connect) Programmatic Buying for Retail Marketers Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions. This puts a special emphasis on ensuring that… > Read More


5 Online Shopping Discounts to Enhance Google Product Listing Ads

Online Shopping Discounts: Enhancing Product Listing Ads with Merchant Promotions Merchant Promotions – also called special offers – give retailers an opportunity to highlight their products and better their chances of click through rate and conversion. According to a study by Google, Venus, one of the… > Read More


Amazon Sponsored Products: Caution Using Estimated Page 1 Bids

Amazon Sponsored Products: Estimated Page 1 Bids vs. Actual CPCs Amazon sellers would be naive to base their bidding strategy on Amazon’s Estimated Page 1 Bids alone, according to a recent analysis by Pat Petriello Marketplace Channel Manager at CPC Strategy. “We’ve suspected this,… > Read More


How Retailer, Skincare by Alana Elevated Their Google Shopping Campaign

Prior to working with an agency,, a family owned ecommerce retailer of skincare, haircare and other beauty products was unable to establish a relationship with Google Shopping. This was a huge problem for the start up company operating out of a 70 square… > Read More


Minimum Advertised Price (MAP) Violations & Policing Your Brand on Amazon

What is a Minimum Advertised Price (MAP) violation? As manufacturers grow they may develop relationships with other product distributors. Unfortunately, sometimes manufacturers discover they are being undercut by unauthorized one-off resellers which are not adhering to the Minimum Advertised Price (MAP). A MAP price is… > Read More

google shopping

Selling on Google: Frequently Asked Questions About Google Shopping Answered

24 Questions About Selling on Google Shopping Google Shopping is a program that merits a well-thought-out and sophisticated approach as a high-volume, bottom-of-the-funnel product advertising channel and rapid customer-acquisition tool. This month we hosted a 3-day Virtual Summit devoted entirely to Google Shopping,… > Read More


The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA