Recent Posts in Strategy - CPC Strategy
Q1 2013 CSE Rankings
Update 5/7/2013: We just released the most awesome Product Listing Ads Guide ever. At more than 15,000 words it’s the most comprehensive guide on the planet. Best of all it’s completely free. Intro As an eCommerce retailer advertising online can often feel like stepping into a… > Read More
Google Shopping Sends Advertisers 120% More Traffic & Is 32.7% More Cost Effective Than Amazon Product Ads In Q3 And Q4
In Q3 and Q4 2012 Google Shopping officially transitioned to a new commercial shopping engine built on Google Product Listing Ads. After this switch, Google Shopping’s performance compared to rival shopping engine Amazon Product Ads changed dramatically. With a new incentive to… > Read More
5 CSE Management Questions Answered
We asked, “What do you want to learn?” Fortunately, you answered and it turns out there remains some fuzzy areas when managing your CSE campaigns. Well, it’s a good thing that’s our specialty. How much time should I be spending on my… > Read More
How To Create Killer Product Pages [Infographic]
Props to the conversion rate optimization specialists at Invesp for this great infographic on ecommerce product pages. Product Page Effectiveness Rate = # of Add to Cart / Visitors to Product Pages: While your “product page effectiveness rate” may go down as… > Read More
The Comparison Shopping Guide for Online Merchants: Part 1
You’re an e-commerce retailer with the goal of maximizing revenues and minimizing expenses. One way to do this is through your comparison shopping campaigns. This series will teach you how to launch your campaigns as well as how to optimize them through… > Read More
What’s More Effective? A Coupon Or A Flat Low Price? [Case Study]
Two weeks ago, one of our clients, PerfumeLand.com, tried something out with their pricing on comparison shopping engines and it doubled their revenue. Instead of keeping a 15% off coupon in their comparison shopping feeds, they simply decreased the price of their… > Read More
