Recent Posts in Strategy - CPC Strategy


Google Shopping Campaigns: The _____ New Way to Do PLAs

The New Google Shopping Campaigns Last October, Google broke the news that they would be optimizing their Product Listing Ads program by introducing Shopping Campaigns, a model that would decrease barriers to entry for retail advertisers. Though the program is still in… > Read More


Three Bold Internet Marketing Predictions for Advertisers in 2014

It’s fairly straightforward to make predictions about larger trends that we’ll see in the year ahead by looking at the momentum we’ve seen in the previous year. It probably does not come as a shock to anyone in the retail space to… > Read More


Seller Reviews: Small Addition, Big Impact

When you work with hundreds of retailers on a weekly basis, you tend to notice some trends. In a recent study, one obscure trend we uncovered was the profound effect of integrating shopping channel seller reviews with your site. Many retailers already… > Read More


4 Google Updates, And How to Make More On Google This Q4 [Video]

Google Shopping Holiday Webinar Recording This month, Google announced  updates to Google Shopping Express, Hotel Finder right on the heels of October Google projects including Google Helpouts, and Shopping Campaigns. Lots of new programs, and feature updates all right before the highest… > Read More

Q4 holiday social strategy

Q4 2013 Ecommerce Strategy: Q4 Social Strategy

65% of Shoppers use social media to find holiday presents. How are you leveraging your social channels for the holiday season?  Social commerce can be difficult to track and quantify, but its revenue and traffic are no joke. Your social strategy for… > Read More

biff pool

“Tell Me and I Forget. Teach Me and I Remember. Involve Me and I Learn.”

Ben Franklin was a pretty smart guy and a heck of a wordsmith. He’s right, learning is an interactive activity. I just want to reiterate that this blog is a 2 way street. If you have questions or comments (negative and positive),… > Read More

pricegrabber logo square

PriceGrabber Bidding Tutorial [Video]

When it comes to comparison shopping management, if you’re not seeing the ideal results you want to achieve, it’s hard to know if your (hopefully daily) routine for bid management is the right way to go. If you’ve been doing this for… > Read More

worse things

The 3 Worst Things That Can Happen to Your Retail Business During Q4

It’s September now. Summer’s over. It’s going to start getting colder. Good. All the better for you to stay inside and do work. Because it’s crunch time. With Q4 (a.k.a. the “ecommerce playoffs”) coming up very quickly, it’s time to get a… > Read More


Lessons Learned From Shopping on Google Shopping

When you’ve worked in ecommerce for 5-10 years (or even longer), there’s a tendency to get in too deep. By this, I mean that you start to lose perspective. You run your business and marketing as if everyone (your customers or audience) is… > Read More


Shopping Feed Management – The Top Seller Variant Strategy

If you manage comparison shopping engine campaigns, you probably know that sending your full product feed isn’t always the way to go.  It’s a painful reality for some because retailers are pulled in one direction to give all of their products a… > Read More