Recent Posts in Comparison Shopping - CPC Strategy

google serp

Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company incorporated changes in how text ads would be displayed. The infamous right sidebar ads would no longer be shown…. > Read More

Mobile click to call AdWords new conversion type

Can Google’s Cross-Device Retargeting Drive More Conversions?

An ongoing challenge for retail brands is how to “close the loop” and control cross-device remarketing campaigns across phones, tablets, laptops and more. Now, thanks to the recent release of cross-device remarketing for Google Display network and DoubleClick Bid Manager, advertisers can monitor how frequently users see your ad across… > Read More

seller ratings feature img

Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews required for Seller Ratings to be shown on ads has increased from 30 to 150 over a 12 month… > Read More


Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding time of the year for the digital retail industry – particularly on the Google Shopping front. Advertisers are besieged… > Read More

amazon international expansion

The Seller’s Strategy for Amazon International Expansion

Successful Amazon International Expansion Tactics Amazon international expansion poses a vast opportunity for sellers to expose their products to new markets and increase sales. However, with opportunity comes risks and costs that need to be calculated before rushing into foreign marketplaces. With any… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments In May, Google announced what they are calling the biggest update to ad creative since the introduction of AdWords more than 15 years ago. Standard text ads are seeing a substantial transformation with the implementation… > Read More

amazon canada

How to Start Selling on Amazon Canada

Selling on Amazon Canada Canada has a reputation for lagging behind the U.S. in ecommerce–and it doesn’t help that 59% of Canadian small businesses didn’t even have a website in 2015. And let’s not even talk about the recent Canadian Union of… > Read More

bing shopping ads

Drive Ecommerce Shopping Growth with Bing Shopping Ads

Bing Shopping Ads to Drive Profitable Returns With about 65 million retail searches & 177 million retail clicks a month – about 22% of all US retail paid clicks – Bing continues to demonstrate their impact on the search/product display advertising landscape. With new… > Read More

google showcase shopping

Google Showcase Shopping Ads for Broad & Non-Branded Queries

Google Showcase Shopping Ads for Broad Queries Starting this week, Shopping advertisers in the US, UK and Australia will have access to Google’s new ad format for broad queries – Google Showcase Shopping ads. The primary goal of the new format is to help shoppers with non-branded… > Read More

customer match for google shopping

Advertisers on the Impact of Customer Match for Google Shopping

Customer Match for Google Shopping Thanks to the introduction of Customer Match for Google Shopping – advertisers can focus campaigns on their highest-value audiences – including previous purchasers, rewards members, newsletter subscribers, or local in-store shoppers. Customer Match is a feature aimed to re-engage loyal customers as… > Read More