Recent Posts in Comparison Shopping - CPC Strategy

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Global Retail: The Biggest Challenges to Overcome When Selling Internationally

In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many U.S companies are looking to expand overseas and to sell internationally. Global retail sales, including both in-store and online… > Read More

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Google Trusted Stores: Retail Experts Weigh in on the Impact of the GTS Badge

What is a Google Trusted Store? Google Trusted Stores is a free certification program that highlights a businesses’ great shopping experience. Once qualified, a retailer will be recognized with a badge that is displayed on their site and on Google Shopping results…. > Read More

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Amazon Marketing Services: How to Set Up Amazon eCommerce Ads

What are Amazon eCommerce Ads? Amazon eCommerce Ads boost product visibility through advertising and reach millions of Amazon shoppers with ads linking to product detail pages. According to Amazon Marketing Services, eCommerce Ads help brands drive sales with interest-based or product targeted advertising. This… > Read More

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How Bing Remarketing in Paid Search Will Impact Retailers’ Campaign Performance

Will Bing Remarketing Improve Campaign Performance? Remarketing in paid search enables marketers to customize their search campaigns to people who have previously visited their website. Historically, reaching these high value audiences significantly improves campaign performance. Remarketing lists with search ads allow retailers to: Bid on keywords just for… > Read More

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How Dynamic Sitelinks Can Boost Your Average CTR by 50 Percent

Dynamic sitelinks can be extremely useful to retail marketers. Not only do they help boost click-though-rate, they also guide shoppers to relevant pages on a retailer’s website based on their recent search activities. Historically, sitelinks are an important part of a successful text ad…. > Read More

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Beardbrand Shares 6 Tips to Scale Retail Distribution to National Chain Stores

How can retailers secure product distribution in big box stores? Just like a proud parent sending their child off to college, retailers nurture and care for their products with the hope they will one day go on to bigger opportunities and flourish on the… > Read More

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Best Omni-Channel Retail Practices For Holistic Marketing in 2015

Omni-Channel practices are essential for a quality shopping experience in 2015. If shoppers notice a disconnect between your online and in-store presence, they could abandon your product or website all together and look to competitors for other options. Although omni-channel integration may seem overwhelming at first, CPC clients like… > Read More

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Q&A with Brian Carter Bestselling Author of ‘Facebook Marketing’

This week, Social Media Keynote Speaker and 18-year digital marketer, Brian Carter joins CPC Strategy to discuss  Facebook and the evolution of ecommerce for 2015.  Carter, the#1 bestselling author of  The Like Economy and Facebook Marketing has keynoted and developed marketing programs for companies of all sizes,… > Read More

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Data Talk: Q&A With Jon Wilson Partner of Retail Scientifics

As Chief Data Scientist and Partner at Retail Scientifics LLC, Jonathan L. Wilson, PhD thrives on helping his clients like Petco, solve computationally intensive problems which require top-notch quantitative skills across a wide variety of business areas.  This week, he joins CPC Strategy for a… > Read More

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Global Retail: Which Countries Prefer to Shop Online and How Retailers Are Encouraging Sales

How much money are consumers spending online? According to a study of global retail by eMarketer, retail sales worldwide – including both in-store and internet purchases reached approximately $22.492 trillion in 2014. It is estimated by 2018, worldwide retail sales will increase 5.5 percent… > Read More

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