Recent Posts in Comparison Shopping - CPC Strategy

paid search PPC resources

65 (Free) Blue Ribbon Worthy Paid Search Resources for PPC Marketers

Google changed its search algorithm 13 times in 2014, 3 times in October alone. Search updates happen frequently, and Paid Search best practices and strategy updates almost daily. Staying on top of search and PPC news is a must for today’s Search… > Read More

Google-SERP-top-PPC3

The PPC Performance Metric You’re Ignoring Which is Costing You

Google’s search pages have changed significantly in 2014, and continue to advance as search behavior evolves. Search space on Google is increasingly cluttered, with different objects competing for visibility in the same ad space. For advertisers, getting a top position on search doesn’t… > Read More

Google-shopping

2 Must Use PLA Enhancements For Higher Rankings [Video]

27% of online shoppers are already searching for Black Friday deals online (Google). What type of visibility does your online store have on Google? Below are some tips on how to gain more visibility for your online store this holiday on Google…. > Read More

Google-PPC-SERP3

PPC Advanced Strategy: New Strategy to Outrank Competition on AdWords

In 2015, almost all of Google’s search result page (SERP) space is PPC advertising. AdWords advertisers are increasingly challenged with getting visibility on these pages with limited space, creating a highly competitive advertising landscapte. The average  Google search page real estate (desktop)… > Read More

diagnostics-tab-google-shopping

7 Key Google Shopping Updates Announced Just in Time for Thanksgiving Weekend

Today, Google announced significant updates to their Shopping program – changes which should positively impact how retailers can leverage their inventory on search for the holiday. Below we cover what the more significant updates actually mean. The 7 Google Shopping Updates Addition of PLA Auction Insights Improved… > Read More

Google-product

Simple Google Data Hacks Online Retailers Aren’t Using to Increase Sales

So you’re on top of all of the essential product information you’re posting on search and inventory channels from your data feed. You’ve got the car in gear and you’re driving. Now what? Let’s put this vehicle into motion, and kick it… > Read More

Google inventory for more sales

Data Quality Tips You Can’t Afford to Ignore on Google Shopping

Selling on Google? Selling on Amazon? Selling anywhere online? It all starts with good product data. Your inventory data is your foundation for success. You wouldn’t show up to a 5K in jeans and expect to compete with runners wearing athletic apparel…. > Read More

Google-SEO

Is SEO on Google Dying? [Infographic]

Nearly 68% of all Internet searches are conducted on Google. Google search is a powerful medium for businesses to reach new customers. However, many businesses fail to execute a successful search engine marketing campaign because they don’t realize the importance of organic search… > Read More

Ecommerce Q4 trends holiday sales

7 Q4 Musts from 30 Year Holiday Retailer Veteran

This month I had the opportunity to sit down with a retailer who has been eating and sleeping Christmas for over 30 years. OrnamentShop.com, an ecommerce ornament store has been around almost as long as Amazon, and knows a thing or two about… > Read More

Google Shopping SERP

How Can I Get More Traffic & Revenue on Google Shopping? [Video]

Google Shopping accounted for an average of 20.19% of overall site traffic and 18.75% of overall revenue during Black Friday weekend 2013. Are you taking full advantage of Google’s traffic this holiday season? Get More Traffic on Google Shopping Ready to maximize exposure… > Read More

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