Recent Posts in Comparison Shopping - CPC Strategy


Google Shopping Expands YouTube TrueView Advertising Platform

Google Shopping Ads for YouTube TrueView Throughout the year, Google has made consistent efforts to integrate video and retail advertising with their latest platform, TrueView. Now, instead of having to go to a special section within AdWords to create, manage and optimize video campaigns,… > Read More


How Attribution Modeling Impacts Retail Marketing Campaigns – Video

Multi-Channel Attribution Modeling  In Google Analytics, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. Most retailers can agree that a large portion (if not all) of their marketing budget… > Read More


Google Customer Match Allows Retailers to Target Consumer Emails

Introducing Google Customer Match For the first time ever, advertisers can target ads against customer-owned data through Google AdWords new feature – Customer Match. Customer Match allows advertisers to upload their customer and promotional email address lists into AdWords.  From these email lists,… > Read More


Why Retailers Should Avoid The Google Merchant Center Direct Feed Import

Import Feeds from GMC Ecommerce Platform Google recently added a new feature functionality for directly importing feeds from various eCommerce platforms (as seen in the image below). Although the new tool promises to improve efficiency by saving marketers time and effort, this feature unfortunately might… > Read More


Remarketing Lists for Search Ads Available in Google Shopping

What are Remarketing Lists for Search Ads (RLSA)? Remarketing lists for search ads (RLSA) is a feature that allows retailers to customize their search ads campaign for people who have previously visited their site, and tailor their bids and ads to these visitors when they’re searching… > Read More

dynamic search ads

How Retailers Can Optimize Campaigns With Dynamic Search Ads

What are Dynamic Search Ads? Dynamic Search Ads use Google’s organic web-crawling technology to automatically target relevant search queries based on a retailer’s website content. Dynamic Search Ads are useful for campaigns because they: Help fill in the gaps in keyword campaigns for better return on investment… > Read More


Automated Extensions in Google PLAs to Replace Promotional Text

Google Announces “Free Shipping” Automated Extensions in PLAs According to an announcement from Google, as of September 2015,  promotional text will be replaced by automated extensions within Google Product Listing Ads (PLAs). Based on initial results, Google has found shoppers prefer new automated extensions… > Read More


Amazon Announces Discontinuation of Amazon Product Ads

Amazon Product Ads Discontinued October 31 The announcement, released today from Amazon states, “While your ads will no longer be visible on Amazon as of that date, you may access your performance reports through December 31, 2015.” Historically, Amazon Product Ads have filled the… > Read More


Financing Strategy for Amazon Sellers – Best Tips from YogaRat

Financing Strategy from Amazon Seller – YogaRat Before finding immense success on Amazon with his company YogaRat, Wendell Morris was also an Emmy-winning writer. The Santa Monica native and yoga enthusiast decided in 2007 to venture beyond his writing capabilities and into… > Read More


How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More


The 2015 Guide to Fulfillment by Amazon

How Professional Sellers Can Strategically Implement FBA

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