Recent Posts in Comparison Shopping - CPC Strategy

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More

Google Shopping Express

Google Price Drop: What, Where, How

Ever notice Google highlights price drop for certain AdWords products in search? The Google price drop feature on search pages comes directly from Google, and is only eligible for products which meet specific requirements. What is Google’s price drop feature- and is… > Read More

Google product ratings

3 Ways to Improve your Brand on Google for Q4

Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate… > Read More

bing-product-ads-feed-featured

Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

Google PLA search test

5 Google Search Results Tests You Didn’t Notice

Google Search Results Test: Product Ad Related Products This week our Retail Search Analysts spotted a new Google SERP test with Product Listing Ad categories. When searching for ‘modloft’, Google search results split product ads into two different product categories. Here is… > Read More

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

PLA google shopping campaigns

CPC Strategy: 5 Google Changes You Need To Make In 7 Days- On Demand Webinar

If you sell on Google, you have less than 7 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Tune in to listen to Google expert Jeff Coleman, who’s been working with Shopping Campaigns since their… > Read More

Google, AdWords, Amazon and Q4

3 Google Shopping Campaign Levers For More Q4 Sales

Yesterday Google updated Google Shopping with the Shopping Campaigns Upgrade Tool to facilitate the August switch for ecommerce advertisers. Google Shopping Campaigns Upgrade Tool The tool helps advertisers get started with the new Google Shopping campaign structure by creating “a shopping campaign from… > Read More

google-merchant-center-shipping-tool-featured

Google Introduces New Merchant Center Shipping Configuration Tool

Yesterday, Google announced a new feature in the Merchant Center – a shipping configuration tool that allows merchants to provide shoppers with more accurate shipping rates. Retailers will be able to leverage shipping rules, differentiate between shipping methods, and provide location-based rates so that shoppers… > Read More

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