Recent Posts in Comparison Shopping - CPC Strategy

google-shopping-expert-2

The Ultimate Google Shopping Overview on 2X eCommerce – Interview (Part 2)

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently interviewed to discuss Google AdWords campaign strategy in The Ultimate Google Shopping Overview on 2x eCommerce (Part 1). 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run… > Read More

adwords-podcast

The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce… > Read More

programmatic-buying-course

Programmatic Buying for Retail Marketers Featuring Katana – Course Registration

Best Practices To Succeed with Programmatic Advertising Campaigns “Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014 to 2015 — but how has it actually been put into practice? How are retail advertisers currently… > Read More

programmatic-buying

Why Retail Marketers Need to Invest in Programmatic Buying

*This article was written by Andreas Roell, Executive Chairman (Katana Connect) Programmatic Buying for Retail Marketers Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions. This puts a special emphasis on ensuring that… > Read More

amazon-sponsored-products-ex

Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services

Introducing Amazon Sponsored Products As expected, Amazon Sponsored Products for vendors is now out of beta and officially available. According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services…. > Read More

adwords-new

Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More

google-special-offers

5 Online Shopping Discounts to Enhance Google Product Listing Ads

Online Shopping Discounts: Enhancing Product Listing Ads with Merchant Promotions Merchant Promotions – also called special offers – give retailers an opportunity to highlight their products and better their chances of click through rate and conversion. According to a study by Google, Venus, one of the… > Read More

google-pla-6

Google Testing Automated PLAs

Google Automated Testing in Shopping Tab Retailers may have noticed Google’s latest testing within the Shopping Tab. In reference to the below example, Google is not using Promotional text created by an advertiser – rather they are dynamically inserting what appears in the… > Read More

global-retail

Global Retail: U.S. Retailers’ Guide to Selling Internationally

How U.S. retailers can enter the global retail world via eCommerce channels In today’s digital market space, businesses and consumer interact, sell, and buy their local borders. The e-commerce world provides access to foreign markets, without retailers ever having to leave the… > Read More

bidding

Amazon Sponsored Products: Caution Using Estimated Page 1 Bids

Amazon Sponsored Products: Estimated Page 1 Bids vs. Actual CPCs Amazon sellers would be naive to base their bidding strategy on Amazon’s Estimated Page 1 Bids alone, according to a recent analysis by Pat Petriello Marketplace Channel Manager at CPC Strategy. “We’ve suspected this,… > Read More

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