Recent Posts in Comparison Shopping - CPC Strategy

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How to Optimize Your AdWords PPC Campaign Structure

Why is AdWords PPC Campaign Architecture Important? There are a variety of practices on how to set up your AdWords PPC campaigns and build them appropriately, but why does it matter? According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has… > Read More

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Accurately Represent Your Products with Google Manufacturer Center

Introducing the Google Manufacturer Center Manufacturer product data, such as images, descriptions and variants, are expected to be accurate, rich and consistent for shoppers online. According to a recent announcement, Google Manufacturer Center is now available to help brand manufacturers accurately represent their products to… > Read More

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Retail Experts Weigh in on the Google Buy Button

Introducing the Google Buy Button: After significant hype, Google’s Buy Button also known as “Purchases on Google” is now available to select retailers through Google Product Listing Ads (PLAs). Shoppers will now be able to purchase their favorite products directly from search engine… > Read More

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The Ultimate Google Shopping Overview on 2X eCommerce – Interview (Part 2)

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently interviewed to discuss Google AdWords campaign strategy in The Ultimate Google Shopping Overview on 2x eCommerce (Part 1). 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run… > Read More

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The Ultimate Google Shopping Overview on 2X eCommerce – Interview

CPC Strategy Google Shopping expert and Director of Account Management Jeff Coleman was recently featured on 2X eCommerce to discuss Google AdWords campaign strategy. 2xeCommerce.com is a blog dedicated to ecommerce and multichannel marketing run by the show’s host Kunle Campbell. Campbell is an e-commerce… > Read More

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Programmatic Buying for Retail Marketers Featuring Katana – Course Registration

Best Practices To Succeed with Programmatic Advertising Campaigns “Programmatic” has been one of the most buzzed about terms in the Digital Marketing space in 2014 to 2015 — but how has it actually been put into practice? How are retail advertisers currently… > Read More

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Why Retail Marketers Need to Invest in Programmatic Buying

*This article was written by Andreas Roell, Executive Chairman (Katana Connect) Programmatic Buying for Retail Marketers Retail marketing is one of the most competitive spaces with so many companies competing for customers and advertising impressions. This puts a special emphasis on ensuring that… > Read More

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Amazon Sponsored Products Launch – Available for Vendors in Amazon Marketing Services

Introducing Amazon Sponsored Products As expected, Amazon Sponsored Products for vendors is now out of beta and officially available. According to a recent announcement by Amazon Marketing Services, “We are excited to announce the launch of Sponsored Products, a new advertising solution from Amazon Marketing Services…. > Read More

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Google AdWords Update: Cross-Account Campaign Management & Reporting Enhancements

Enhancements for Google AdWords Manager Accounts With hopes to save advertisers time and provide more visibility into their account performance, Google AdWords recently announced the introduction of several new enhancements including: Cross-account Campaign Management Powerful Reporting Tools Improved Account Navigation   Google AdWords:… > Read More

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5 Online Shopping Discounts to Enhance Google Product Listing Ads

Online Shopping Discounts: Enhancing Product Listing Ads with Merchant Promotions Merchant Promotions – also called special offers – give retailers an opportunity to highlight their products and better their chances of click through rate and conversion. According to a study by Google, Venus, one of the… > Read More

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