Recent Posts in Comparison Shopping - CPC Strategy
Experian to Sell Pricegrabber + Two Sites for $175 Million
Hot off the presses courtesy of Internet Retailer: Experian PLC will sell three of its online assets to an Indian digital marketing company for $175 million. The sale, to Ybrant Digital Ltd., includes comparison shopping engine PriceGrabber and lead generation sites LowerMyBills and ClassesUSA…. > Read More
The Top Ten Comparison Shopping Engines Compared – Q1 2012
The new year that seemingly began yesterday is already over a quarter way through. With ecommerce coming off yet another record breaking quarter, merchants are preparing for things to heat up again as summer comes along–and what better way to prepare than… > Read More
Shopzilla Smart Pricing Rates for 11 New Subcategories
Shopzilla announced today its updated Smart Pricing cost per click (CPC) rates. The new Smart Pricing, which will affect 11 subcategories, is aimed towards adding more value by aligning CPC charges with traffic quality. According to Bob Caputo, Shopzilla’s Senior Director of… > Read More
The Ever-Changing Data Feed Landscape
Shailesh Humbad is the CEO of Aten Software LLC. Shailesh specializes in creating and improving data feeds for medium sized and small merchants who list on comparison shopping engines, as well as ASP.NET, PHP and other frameworks. In this post, I’ll describe… > Read More
Bizrate Seller Reviews On Bing
Bing Using Bizrate Seller Reviews In an effort to improve the user experience for online shoppers, Bing Shopping now has Bizrate seller ratings in its ad block. If you are selling on Bizrate, you may recieve an email which looks something like… > Read More
Bizrate Partners with Decide.com
Bizrate Aims to be a One-Stop-Shop with Decide’s Purchase Recommendations Bizrate launched Decide‘s purchase recommendations in its product listings Monday, April 2nd. The update, which is designed to take some of the leg work out of researching items to buy helps shoppers… > Read More
