Recent Posts in Comparison Shopping - CPC Strategy

Ecommerce Q4 trends holiday sales

7 Q4 Musts from 30 Year Holiday Retailer Veteran

This month I had the opportunity to sit down with a retailer who has been eating and sleeping Christmas for over 30 years. OrnamentShop.com, an ecommerce ornament store has been around almost as long as Amazon, and knows a thing or two about… > Read More

Google Shopping SERP

How Can I Get More Traffic & Revenue on Google Shopping? [Video]

Google Shopping accounted for an average of 20.19% of overall site traffic and 18.75% of overall revenue during Black Friday weekend 2013. Are you taking full advantage of Google’s traffic this holiday season? Get More Traffic on Google Shopping Ready to maximize exposure… > Read More

Google 2014 Holiday

2014 Holiday Shopping Calendar from Google

Google released a 2014 holiday shopping behavior study this week, highlighting consumer actions centered around cross-device and proactive holiday shopping. Google’s Holiday study noted that this year, “people are shopping earlier, using online video to help with research, and turning to smartphones as… > Read More

Google-search1

3 Overlooked Data Tips to Rank Higher on Google Shopping

You’re up to date on Google Shopping Campaign updates. Your optimizing your Google Shopping campaign for day parting, and changing up ad bidding based on performance. You spend at least an hour a day in AdWords analytics scouring your ad data. You’re… > Read More

Google long title shopping feed specification

Google Changes You Need to Make In 8 Days

In June, Google announced that it would enforce new Google Merchant Center feed specifications starting September 30th. Google’s updated data requirements change standards for how information is displayed by Google advertisers for product inventory. The new data requirement, which modifies formatting for availability and product titles, along with other product… > Read More

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More

Google Shopping Express

Google Price Drop: What, Where, How

Ever notice Google highlights price drop for certain AdWords products in search? The Google price drop feature on search pages comes directly from Google, and is only eligible for products which meet specific requirements. What is Google’s price drop feature- and is… > Read More

Google product ratings

3 Ways to Improve your Brand on Google for Q4

Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate… > Read More

bing-product-ads-feed-featured

Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

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