Recent Posts in Comparison Shopping - CPC Strategy

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Google Local Inventory Ads 2016 Updates

What are Google Local Inventory Ads? Google Local Inventory Ads are designed to make it easier for online shoppers to identify inventory available in a company’s local store(s). According to Google, they offer the same rich product information as a Shopping ad but also… > Read More

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What are Google Shopping Campaign Priority Settings?

Google Shopping Campaign Priority Settings When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority settings. Campaign priority is useful when you’re advertising the same product,… > Read More

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How to Target Google Shopping Search Queries with ISO Campaigns

If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search Terms for Google Shopping we will… > Read More

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How to Whitelist Search Terms in Google Shopping

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

google search term targeting

Targeting Search Terms with Google Shopping Campaigns

Targeting Search Terms for Google Shopping If retailers don’t want their products to show up for unqualified searches, there are now several opportunities for them to “compete smarter” and leverage advanced search term targeting techniques. In our 3-part series on Targeting Search… > Read More

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2015 Google Shopping Performance Across Verticals

Google Shopping Performance Trends by Vertical CPC Strategy recently released a new study on Google Shopping performance YOY since the beginning of 2012. We decided to take a closer look at this data to study emerging trends and the maturation of Google Shopping as a whole and by vertical over time…. > Read More

google shopping product status

AdWords New Google Shopping Product Status Column

Google Shopping Product Status Column Approved and ready to serve products are essential for Google Shopping performance. Thanks to the introduction of the Google Shopping product status column – now retailers can monitor and ensure all of their products are live in their Shopping campaigns. According… > Read More

google shopping

Turning Google Searches Into Sales

Understanding the Google Manufacturer Center Based on a recent survey, 90% of consumers say they are most likely to do their shopping online. At the same time, 88% of them say that detailed product content is extremely or very important to their purchasing… > Read More

data-driven-retail

6 Steps to Implement a Data-Driven Retail Strategy

Why Data-Driven Retail Matters Big data is the driving factor propelling online retail forward. The term has admittedly been over-used, as it’s often portrayed as a cure for all that ails the industry. But if you think big data is all hype,… > Read More

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Introducing New Google Shopping Ad Rank for Top Product PLAs

Google Shopping Ad Rank for Top Products Google recently introduced a scrolling carousel for desktop and a new ranking format for top rated products. 1) Scrolling Carousel for Desktop The test, now live on mobile and desktop provides desktop shoppers with a scrollable carousel of product… > Read More

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The 2016 Amazon Sponsored Products Guide

Tactics and Insights for Third-Party Sellers to Advance their Advertising Strategy

Amazon Sponsored Products Guidebook

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