Recent Posts in Comparison Shopping - CPC Strategy

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

PLA google shopping campaigns

CPC Strategy: 5 Google Changes You Need To Make In 7 Days- On Demand Webinar

If you sell on Google, you have less than 7 days to transition your Product Listing Ads (PLAs) to Google Shopping Campaigns, the new campaign structure. Tune in to listen to Google expert Jeff Coleman, who’s been working with Shopping Campaigns since their… > Read More

Google, AdWords, Amazon and Q4

3 Google Shopping Campaign Levers For More Q4 Sales

Yesterday Google updated Google Shopping with the Shopping Campaigns Upgrade Tool to facilitate the August switch for ecommerce advertisers. Google Shopping Campaigns Upgrade Tool The tool helps advertisers get started with the new Google Shopping campaign structure by creating “a shopping campaign from… > Read More

google-merchant-center-shipping-tool-featured

Google Introduces New Merchant Center Shipping Configuration Tool

Yesterday, Google announced a new feature in the Merchant Center – a shipping configuration tool that allows merchants to provide shoppers with more accurate shipping rates. Retailers will be able to leverage shipping rules, differentiate between shipping methods, and provide location-based rates so that shoppers… > Read More

Conversion-Q2-2014

Google Shopping Wins Again in Q2 2014 Shopping Engine Rankings

We’ve been publishing The Comparision Shopping Report (formerly the Comparison Shopping Engine Rankings) since 2009 and continually watched Google Shopping dominate the rankings. Q2 brought a new contender to the arena, with Bing Product Ads switching to it’s paid platform last March…. > Read More

google-shopping-product-reviews-featured

Google Shopping Product Reviews to Roll Out Mid-September

Google Shopping will start featuring product reviews on the SERP starting “mid-September.” The noticeable orange 5-star rating system will be a sure differentiator for advertisers who aggregate product reviews. So what does this mean? Well, you have about a month and half… > Read More

Google Shopping Campaigns switch

5 Google Shopping Changes To Make ASAP [Webinar Today]

85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns.  Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More

PLA google shopping campaigns

3 Reasons You Need to Switch to Google Shopping Campaigns Today

Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More

amazon-product-ads-logo

Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below: The additional good news on top of this announcement is their incentive… > Read More

Google search test

Breaking: Google Testing Price Range Ads in Search

Google is continually tweaking and testing new search and ad formats for Google search results. Yesterday, we spotted Google testing search page results with price ranges for product ads. Google Testing Price Range Search Results One of our Retail Search Analysts spotted… > Read More

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