Recent Posts in Comparison Shopping - CPC Strategy

google shopping black friday

Google Shopping Black Friday & Cyber Monday 2016 Recap

With the growth and popularity of Black Friday and Cyber Monday, the Thanksgiving weekend has often represented one of the biggest, if not the biggest, shopping times of the year for consumers and retailers alike. 2016 has proven to be no different,… > Read More

google manufacturer center guide

How to Upload Your Google Shopping Feed Into the Manufacturer Center

There are about 150,000 advertisers using Google Shopping to sell their products, and it’s only going to get more competitive as the years go on. If you’re a brand manufacturer, it’s important that your products are represented accurately and attractively. It’s also… > Read More

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CPC Strategy Increases Orders 280% For Halloween Costume Retailer

This year, more than 171 million Americans plan to celebrate Halloween – spending an average of $82.93 (up from last year’s $74.34) on everything from costumes to candy and decor. According to the National Retail Federation, total spending in the U.S. is… > Read More

How We Prepare Our Clients for Google Shopping in Q4

It is absolutely vital to have a dedicated discussion about your company’s Q4 Google Shopping advertising strategy. We looked at our client performance in Q4 2015 and found that on the key shopping days in November – Thanksgiving, Black Friday, and Cyber Monday―Google Shopping revenue was up 55%, 38%, and… > Read More

google serp

Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company incorporated changes in how text ads would be displayed. The infamous right sidebar ads would no longer be shown…. > Read More

Mobile click to call AdWords new conversion type

Can Google’s Cross-Device Retargeting Drive More Conversions?

An ongoing challenge for retail brands is how to “close the loop” and control cross-device remarketing campaigns across phones, tablets, laptops and more. Now, thanks to the recent release of cross-device remarketing for Google Display network and DoubleClick Bid Manager, advertisers can monitor how frequently users see your ad across… > Read More

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Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews required for Seller Ratings to be shown on ads has increased from 30 to 150 over a 12 month… > Read More

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Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding time of the year for the digital retail industry – particularly on the Google Shopping front. Advertisers are besieged… > Read More

amazon international expansion

The Seller’s Strategy for Amazon International Expansion

Successful Amazon International Expansion Tactics Amazon international expansion poses a vast opportunity for sellers to expose their products to new markets and increase sales. However, with opportunity comes risks and costs that need to be calculated before rushing into foreign marketplaces. With any… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments Updated Post: Analyzing Early Performance Results of Expanded Text Ads In May, Google announced what they are calling the biggest update to ad creative since the introduction of AdWords more than 15… > Read More

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