Recent Posts in Bing - CPC Strategy

2 Big Takeaways From Our Webinar with Bing

Last Thursday, we introduced the brand new Bing Product Ads program to everyone on a joint webinar with Bing. Our very own Director… > Read More

Today: Webinar with Bing on the New Bing Product Ads

Bing Products Ads, Bing’s rendition of Google’s Product Listing Ad program, launched in late March this year. Now that the channel has been… > Read More

Bing Product Ads

Bing Ads & Bing Product Ads: Fatal 1-2 Punch

What’s the difference between Bing Product Ads and Bing Ads? Bing Ads are a pay per click (PPC) advertising service run through Bing… > Read More

Bing Product Ads

What You Need To Know About Bing Product Ads

In March of 2014, Bing announced Bing Product Ads, a new ad program which highlights product display ads in Bing search for all US advertisers…. > Read More

2 Early Observations of The Bing Product Ads Program

Bing Product Ads went live on March 26th, 2014. In a little over 1 month of life, there are some very top-down observations… > Read More

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How to Modify Mobile Traffic for Bing Product Ads

It’s not news that mobile traffic is on the rise, and it’s becoming well known that conversion rates are typically much lower than… > Read More

Bing ads tracking

7 Steps to Set Up Bing Conversion Tracking

In March of 2014, Bing announced Bing Product Ads, a new ad program which highlights product display ads in Bing search for all US advertisers. … > Read More

Structuring Your Bing Product Ads Campaign

With the Bing Product Ads (BPA) program now a little over 2 weeks old, the focus for retail advertisers now moves from campaign… > Read More

Google Puts Pressure on Bing Advertisers with August Deadline

On March 26th, Bing announced the launch of their long awaited Product Ads program, a CPC-based retail advertising channel similar in format to… > Read More

Breaking News: Bing Product Ads Now Live

Today, Bing announced that their long awaited Bing Product Ads (BPA) program is live and available for all retail advertisers. The news is… > Read More

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