Recent Posts in Bing - CPC Strategy

google shopping vs bing shopping ads

Google Shopping vs. Bing Shopping Ads: How are They Different?

If you do a search for “Google vs Bing” online, you’ll find plenty of articles with aggressive titles like “Search Engine Showdown” and… > Read More

bing shopping ads

Drive Ecommerce Shopping Growth with Bing Shopping Ads

Bing Shopping Ads to Drive Profitable Returns With about 65 million retail searches & 177 million retail clicks a month – about 22% of all… > Read More

Introducing Product Ads on Bing Mobile

Bing Shopping Campaigns: Holiday Updates Product Ads and Bing Shopping Campaigns (BSC) recently announced the update of several new features including the introduction of… > Read More

Product Ad Campaigns Transition To Bing Shopping Campaigns

Bing Shopping Campaigns Announcement Bing has released a new retail offering that will be replacing Product Ads campaigns called Bing Shopping Campaigns. According to… > Read More


Bing Remarketing for Previous Site Visitors

Introducing Bing Remarketing Remarketing is a powerful strategy that gives retailers the ability to deliver the right ad to the right user at the best… > Read More


How Bing Remarketing in Paid Search Will Impact Retailers’ Campaign Performance

Will Bing Remarketing Improve Campaign Performance? Remarketing in paid search enables marketers to customize their search campaigns to people who have previously visited their website. Historically, reaching these… > Read More


Are Enterprise Bid Platforms Worth Your Investment?

Growing retailers may be considering Bid Management Platforms such as Kenshoo, Marin, DoubleClick and Efficient Frontier as a way to ease their management flow… > Read More


How to Get the Most out of Bing’s New Competitive Bid Opportunity Tool

Advertisers seeking a competitive edge on how to get their ads to show, now have access to Bing Ads’ Competitive Bid Opportunity, an advanced tool within their New… > Read More


Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category… > Read More

CPC Strategy & Bing: OnDemand Webinar on Bing Product Ads

Never fear, if you missed out on our webinar with Microsoft about Bing Product Ads, you can still watch it! You can expect… > Read More