Recent Posts in Amazon - CPC Strategy
Amazon Launching Sponsored Products: Amazon’s Own Adwords?
What is Amazon’s Sponsored Products Program? Currently in beta mode, this program allows the ability for merchants to bid on keywords to have their Amazon products show up alongside search results, similar to Google’s Adwords. In short, how it works is, say… > Read More
Amazon Marketplace Poaches Extra Sales through Webstores
Before I begin, I must first pay my respects to the almighty Amazon as a consumer. Amazon you are the King of all things E-Commerce, the ace in the hole, the Great Bambino – You are Peyton Manning to the Denver Broncos…. > Read More
Selling on Amazon: Amazon Marketplace vs. Amazon Product Ads
What’s the difference between Amazon Product Ads and the Amazon Marketplace? I’ve discussed before the differences between marketplaces and comparison shopping engines. In Amazon there are two ways that merchants can advertise their products: 1. The Amazon Marketplace (a cost per acquisition marketing program). 2…. > Read More
Amazon vs The World – An Infographic
Amazon has come a long way from *just* being the world's largest bookseller. This year alone the company has launched three new products or service offerings that challenge the market dominance of an established player. Check out the infographic (A CPC Strategy… > Read More
Amazon ‘Bribes’ Consumers to do Their Holiday Shopping Online this Weekend
In an effort to raise awareness and adoption of their price comparison app for the iPhone and Android Amazon is offering a 5% discount up to $5 this weekend to shoppers who opt to check prices in physical stores and complete the purchase… > Read More
Amazon Announces New Fees for the Fulfillment By Amazon Program
Late last week Amazon announced fee changes for their Fulfillment by Amazon (FBA) program that will take effect on February 1, 2012. For those unacquainted, Fulfillment by Amazon is an Amazon program where merchants store inventory in Amazon's fulfillment centers and allow Amazon to… > Read More
