Recent Posts in Amazon Vendor Strategy Blog Posts - CPC Strategy

Introducing Amazon Prime Samples for Vendors

Amazon recently rolled out  Amazon Prime Samples, a new program that allows Prime members to try samples of products. Shoppers can purchase a… > Read More

Amazon recently rolled out  Amazon Prime Samples, a new program that allows Prime members to try samples of products. Shoppers can purchase a… > Read More

amazon store

Are You Missing Out On Sales By Directing Traffic to Your Discontinued Amazon Brand Page?

UPDATE: (3/22/2018) Amazon has officially discontinued Amazon Brand Pages, an Amazon Marketing Services (AMS) advertising feature that allows brands to send their traffic to… > Read More

UPDATE: (3/22/2018) Amazon has officially discontinued Amazon Brand Pages, an Amazon Marketing Services (AMS) advertising feature that allows brands to send their traffic to… > Read More

Headline Search Ads in Seller Central Now Available to 3Ps

UPDATE: As of September 2018, Amazon is rebranding all of their AMG, AMS, & AAP features under a new name called, “Amazon Advertising”…. > Read More

UPDATE: As of September 2018, Amazon is rebranding all of their AMG, AMS, & AAP features under a new name called, “Amazon Advertising”…. > Read More

Serta Simmons Bedding Teams up with CPC Strategy For A+ Content Creation

Serta Simmons Bedding, the #1 mattress manufacturer in the United States teamed up with CPC Strategy in August 2016 to optimize their Amazon… > Read More

Serta Simmons Bedding, the #1 mattress manufacturer in the United States teamed up with CPC Strategy in August 2016 to optimize their Amazon… > Read More

compete with amazon

What Will it Take to Compete With Amazon in 2017? [New Study]

33.8% of retail website visits during November and December 2016 were on Amazon, according to Internet Retailer.  With all of the solid ecommerce websites… > Read More

33.8% of retail website visits during November and December 2016 were on Amazon, according to Internet Retailer.  With all of the solid ecommerce websites… > Read More

amazon add on items

Amazon Add-On Items: Can Sellers Erase the Badge?

Since their inception, Amazon’s Add-On items haven’t been discussed much. But when they are discussed, they’re the subject of a lot of contention. Sellers don’t… > Read More

Since their inception, Amazon’s Add-On items haven’t been discussed much. But when they are discussed, they’re the subject of a lot of contention. Sellers don’t… > Read More

Announcing the Discontinuation of Amazon Pages

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the… > Read More

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the… > Read More

amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display… > Read More

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display… > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According… > Read More

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According… > Read More

amazon-advertising

Amazon Advertising: A Crash Course for Vendors

With the US election behind us, many shoppers are gearing up to make their holiday buys, and rumor has it Amazon’s going to… > Read More

With the US election behind us, many shoppers are gearing up to make their holiday buys, and rumor has it Amazon’s going to… > Read More

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