Recent Posts in Amazon Vendor Strategy - CPC Strategy

Introducing Amazon Prime Samples for Vendors

Amazon recently rolled out  Amazon Prime Samples, a new program that allows Prime members to try samples of products. Shoppers can purchase a… > Read More

amazon store

Are You Missing Out On Sales By Directing Traffic to Your Discontinued Amazon Brand Page?

UPDATE: (3/22/2018) Amazon has officially discontinued Amazon Brand Pages, an Amazon Marketing Services (AMS) advertising feature that allows brands to send their traffic to… > Read More

New A++ Content on the Horizon for Vendors?

Although there is no official news release from Amazon (yet), it looks like the Marketplace is testing out some pretty cool new interactive… > Read More

Headline Search Ads in Seller Central Now Available to 3Ps

Amazon recently introduced Headline Search Ads for Third Party Sellers in Seller Central. Although this is pretty exciting news for 3Ps there is… > Read More

amazon stores

Amazon Stores | A Complete Guide (2018)

Amazon now offers “Amazon Stores” a free self-service product that allows brand owners to design and create multipage stores to showcase their brands,… > Read More

amazon fresh and prime pantry

Should Retailers Sell on Amazon Fresh or Prime Pantry?

23% of American households currently buy their groceries online. That number will leap to over 70% within 10 years, according to a recent report by… > Read More

Serta Simmons Bedding Teams up with CPC Strategy For A+ Content Creation

Serta Simmons Bedding, the #1 mattress manufacturer in the United States teamed up with CPC Strategy in August 2016 to optimize their Amazon… > Read More

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What Will it Take to Compete With Amazon in 2017? [New Study]

33.8% of retail website visits during November and December 2016 were on Amazon, according to Internet Retailer.  With all of the solid ecommerce websites… > Read More

amazon add on items

Amazon Add-On Items: Can Sellers Erase the Badge?

Since their inception, Amazon’s Add-On items haven’t been discussed much. But when they are discussed, they’re the subject of a lot of contention. Sellers don’t… > Read More

Announcing the Discontinuation of Amazon Pages

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the… > Read More

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