Recent Posts in Amazon Vendor Strategy - CPC Strategy

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AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display… > Read More

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AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According… > Read More


Amazon Advertising: A Crash Course for Vendors

With the US election behind us, many shoppers are gearing up to make their holiday buys, and rumor has it Amazon’s going to… > Read More

Amazon A+ Content Guidelines & Best Practices for Vendors

Vendors have the option to sign up for A+ Content, a program that promises to enhance your product detail page with visuals and enhanced… > Read More

Vendors Respond to Customer Reviews via Amazon Official Contributions Program

Amazon Official Contributions is a program that allows vendors to respond / answer questions about their products directly with their customers. According to Amazon, the… > Read More

How Amazon Vendors Transition to Third Party Sellers

As an agency, we’re seeing a growing number of Amazon vendors shift to the 3P side of business. But why? To start, third party sellers have… > Read More

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The Smart Brand’s Guide to Negotiating Amazon Trading Terms

 Whether you just received an email from an Amazon buyer inviting you to become a Vendor or you’re a seasoned Vendor considering backing… > Read More

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How Liquipel Accelerated Their Brand From Amazon to Big Box Retail in Less Than 6 Months

One Brand’s Growth From Amazon to Big Box Retail in Under 6 Months Back in 2012, you had to see Liquipel in action to… > Read More

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What is Amazon A+ Content?

Vendors have the option to sign up for Amazon A+ Content, a program that promises to enhance your product detail page with visuals and… > Read More

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What is Amazon Media Group?

Introduction to Amazon Media Group Amazon Vendor Premium Services offers vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to showcase their products and enhance their… > Read More

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