Recent Posts in Amazon Vendor Strategy - CPC Strategy

New A++ Content on the Horizon for Vendors?

Although there is no official news release from Amazon (yet), it looks like Marketplace is testing out some pretty cool new interactive features… > Read More

amazon stores

Everything Vendors Need to Know About The New Amazon Stores

This month Amazon introduced “Amazon Stores” a free self-service product (in beta) that allows brand owners to design and create multipage stores to… > Read More

amazon fresh and prime pantry

Should Retailers Sell on Amazon Fresh or Prime Pantry?

23% of American households currently buy their groceries online. That number will leap to over 70% within 10 years, according to a recent report by… > Read More

compete with amazon

What Will it Take to Compete With Amazon in 2017? [New Study]

33.8% of retail website visits during November and December 2016 were on Amazon, according to Internet Retailer.  With all of the solid ecommerce websites… > Read More

amazon add on items

Amazon Add-On Items: Can Sellers Erase the Badge?

Since their inception, Amazon’s Add-On items haven’t been discussed much. But when they are discussed, they’re the subject of a lot of contention. Sellers don’t… > Read More

What are Amazon Pages?

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the… > Read More

amazon media group

AMG Display Advertising Targets Shoppers Off Amazon Using Customer Data

From home page banner placements to HTML offerings, Amazon Media Group (AMG) is a premium advertising offer available within Amazon Vendor Services. AMG Display… > Read More

ams category targeting

AMS Category Targeting for Amazon Product Display Ads

In an effort to improve the AMS platform, Amazon has launched Category-level targeting as a new option available for Product Display Ads. According… > Read More

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Amazon Advertising: A Crash Course for Vendors

With the US election behind us, many shoppers are gearing up to make their holiday buys, and rumor has it Amazon’s going to… > Read More

Vendors Respond to Customer Reviews via Amazon Official Contributions Program

Amazon Official Contributions is a program that allows vendors to respond / answer questions about their products directly with their customers. According to Amazon, the… > Read More

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