Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

Moon Juice & CPC Strategy Partner to Reach New Audiences via Paid Social

The first Moon Juice shop opened on Rose Avenue in Venice, California in 2011. But long before the brand won over the hearts… > Read More

How To Create & Capture Demand Using Our Google Display Network Audience Targeting Method

The Google Display Network provides a variety of targeting options to reach existing and prospective customers at every stage in their purchase journey…. > Read More


What is Relationship Marketing? Everything You Need to Know

If you’re not investing time and resources into relationship marketing, you may want to consider it. Relationship marketing focuses on making the most… > Read More

What is the Amazon Advertising Platform (AAP)?

Amazon’s Vendor Premium Services offer vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to enhance their visibility on the marketplace through a variety… > Read More

How to Find Instagram Influencers | Step-by-step

There’s no doubt about it: influencer marketing is one of hottest ways to reach new and potential customers in today’s digital world –… > Read More


5 Steps to Take Before Advertising on Amazon

*This is a guest post by Becky Trowbridge, Managing Content Editor at eComEngine. Competition is fierce on the Amazon Marketplace. Advertising products on Amazon… > Read More

Respond to Negative Reviews

7 of the Best Ways to Respond to Negative Reviews

For today’s ecommerce retailers, negative reviews just come with the territory. In fact, with so many built-in, on-site rating and review features, many… > Read More

Best Influencer Marketing Practices 2018 | Trends, Targeting, & More

In the social media world, influencer marketing has become one of the most effective strategies around. And with millions of celebrities, YouTube stars… > Read More

instagram payments

New Instagram Payments: Can Shoppers Purchase Items In-App?

Today, Instagram is one of the leading platforms to build brand awareness across 500 million active users. According to a recent article by… > Read More

How to Calculate Shipping and Handling Costs

How to Calculate Shipping and Handling Costs

As an e-commerce retailer, your shipping and handling costs can make or break you. Sure, offering free or bargain-basement shipping fees can win… > Read More

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