Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

drive traffic to amazon stores

Why You Should Be Driving Off-Amazon Traffic To Your Amazon Store

Brands should be reaching their customers everywhere, not just when they’re on Amazon. According to recent studies, 49% of shoppers start their search… > Read More

amazon store insights

Amazon Stores Insights: A Deep Dive Into Your Amazon Stores Performance

Amazon is always creating new ways to empower brands. Creative content is just one of the many options that brand registered sellers and… > Read More

The New Google AdWords Custom Columns Are a Big Deal & Here’s Why

New Google AdWords Custom Columns are now being rolled out at the keyword, search term & ad levels – allowing advertisers to better drill down… > Read More

end of amazon vendor express

The End of Amazon Vendor Express

According to reports, on May 21, 2018 Amazon will stop issuing purchase orders through Amazon Vendor Express and will shut down the entire… > Read More

Will Amazon Basic Care Wipe Out Drugstores like CVS and Walgreens?

Amazon has yet again expanded its brand, looking to take on CVS, Rite Aid, Walgreens and other drugstores with its latest Basic Care… > Read More

BioGanix "Amazon Store"

How BioGanix Uses Amazon Creative Content To Win Over Customers

If you are actively selling products in the Amazon Health and Personal Care category, you’ve probably noticed an increase in competition, not to… > Read More

How Starfire Direct Grew A Multi-Million Dollar Business On A Coffee Cup Budget

In 2007, Jonathan Burlingham, the now CEO of Starfire Direct set out to build a successful fireplace and furniture business. At the time, he… > Read More

user generated content

How Your Customers Can Help You Master Social Ads

This is a guest post by Moran Khoubian, Head of Partner Marketing at Yotpo. Over recent years running social ads has been a marketing-must… > Read More


Can Snapchat’s New UI Survive Harsh Criticism & Attract Advertisers?

It’s been a tough year for Snapchat. Even with the addition of an advertising API, pixel retargeting and a brand new interface –… > Read More

How To Perform A Facebook Advertising Analysis

In 2018, Facebook announced they will be updating the way they rank content in their News Feed – and it’s likely to have… > Read More

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