Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

Amazon australia

Amazon Opens in Australia – What You Need to Know

Amazon made its way to Australia this month, launching its AU operations quietly in Melbourne. It’s yet another move in the organization’s initiative… > Read More

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How to Share Your Facebook Pixel with an Agency in 3 Easy Steps

If you are a brand or retailer advertising on Facebook (and interested in potentially working with a professional marketer or agency), at some… > Read More

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Major Updates to the Amazon Account Suspension Protocol

It seems Amazon is easing up on its account suspension protocol. Until recently, sellers would see their funds frozen and their accounts suspended… > Read More

facebook analytics

What Kind of Reports Can I Pull With Facebook Analytics?

Though Facebook’s newest tool – Facebook Analytics – is technically designed for advertisers, it’s something marketers of all types can use, whether they’re… > Read More

CPC Strategy’s Amazon Advertising Triangle Explained By Our Experts

It’s a pretty common request we get from Amazon sellers: “I want to achieve improvements in both volume (increasing orders / revenue) and… > Read More

Adwords income targeting man on iphone

Why Google Customer Match by Phone & Address Is Better

Google is yet again helping advertisers better target their campaigns by expanding its game-changing Customer Match program. Launched back in 2015, the initial… > Read More

Powerful Tactics To Increase Sales Using First Party Data in Q4

First party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you… > Read More

Is Bad Product Photography Impacting Your Conversion & Return Rates?

Negative Reviews. Returns. Unsatisfied Customers. Sounds like an ecommerce nightmare, right? Unfortunately, most brands advertising products online will encounter these issues at some… > Read More

Google Shopping Webinars for Retail Brands & PPC Advertisers

At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers. For the first… > Read More

Introducing the New Facebook Dynamic Creative Tool in Power Editor

Don’t want to spend all your time tweaking ad campaigns for every unique customer segment imaginable? Not sure which headline, image or CTA… > Read More

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