Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

3 New Amazon Store Product Features For Prime Day

In preparation of Prime Day, Amazon recently released of a series of new Amazon Store features that will make it easier to showcase… > Read More

amazon born to run

Born to Run: The New Amazon Product Launch Acceleration For Vendors

One of the biggest challenges for Vendors on Amazon is launching a brand new product with no sales velocity & convincing Amazon to… > Read More

google display network remarketing

Google Display Network Remarketing: How To Drive Sales & Promote Customer Loyalty

The Google Display Network is a highly valuable platform that allows advertisers to reach prospects when they’re viewing a news video, playing a game… > Read More

organic & paid marketing

How Organic Marketing Fits into Your Paid Strategy

Though organic marketing and paid advertising are certainly two different methods for bringing in new leads and business, it’s important you don’t think… > Read More

amazon sales tax

Expert Insight: How Will The Supreme Court’s New Sales Tax Impact Amazon Sellers & Online Retailers?

On Thursday, the Supreme Court ruled that internet retailers will be required to collect sales taxes in states (even if they don’t operate… > Read More

How Much Do Influencers Charge? | Paying Influencers 2018 Guide

In today’s digital landscape, influencer marketing is one of the most effective ways to reach your target audience—particularly if they’re of a certain… > Read More

Moon Juice & CPC Strategy Partner to Reach New Audiences via Paid Social

The first Moon Juice shop opened on Rose Avenue in Venice, California in 2011. But long before the brand won over the hearts… > Read More

How To Create & Capture Demand Using Our Google Display Network Audience Targeting Method

The Google Display Network provides a variety of targeting options to reach existing and prospective customers at every stage in their purchase journey…. > Read More


What is Relationship Marketing? Everything You Need to Know

If you’re not investing time and resources into relationship marketing, you may want to consider it. Relationship marketing focuses on making the most… > Read More

What is the Amazon Advertising Platform (AAP)?

Amazon’s Vendor Premium Services offer vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to enhance their visibility on the marketplace through a variety… > Read More

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