Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

10 Changes that Impacted Amazon Advertisers in 2018

Amazon itself made big moves in 2018, expanding into dozens of white-label brands and even breaking their own Cyber Monday record [again].  It… > Read More

Is My Site Mobile Friendly

Make Your Website Mobile Friendly in 10 Steps

When it comes to the importance of mobile in retail, the numbers speak for themselves: 77% of Americans own smartphones Over 60% of… > Read More

amazon-sponsored-products

The Simple Guide to Amazon Sponsored Products [2019 Edition]

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products ads are—and will continue to be—one of the most powerful… > Read More

sponsored-products-product-targeting

Amazon Sponsored Products New Product Targeting Features [Update]

As of now, Amazon advertisers have more control on the way they target customers with Sponsored Product Ads using product targeting. Advertisers are… > Read More

amazon-portfolio

New Amazon Portfolio Feature For Sponsored Products & Sponsored Brands

Amazon Portfolio is a new feature designated to help advertisers manage & track their spend in Sponsored Products & Sponsored Brands. According to… > Read More

What’s the Best Way to Pay on Amazon?

There are dozens of ways to pay for your purchases on Amazon. From credit and debit cards to linked bank accounts, gift cards,… > Read More

amazon-prime-pantry

A Complete Guide to Amazon Prime Pantry

Need random toiletries, groceries and household cleaners, but don’t want to brave the holiday crowds? Just want to take advantage of Amazon’s low… > Read More

facebook paid ads

11 Top Facebook Tools to Boost Your Strategy

Facebook is the widest-reaching social network in the world, with 2.27 billion monthly active users. Managed properly, your Facebook business page can do… > Read More

amazon prime wardrobe

How to Measure Your Share of the Amazon Digital Shelf

*This is a guest post by Andrew Waber, Manager of Data Insights and Media Relations at Salsify. Measuring success on ecommerce channels like… > Read More

Top Predictions For Retail in 2019 [From Leading Industry Experts]

This year, customers shopped online more than ever before and the competition for consumer spend hit a fever pitch, with major retailers such… > Read More

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