Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson


Everything You Need To Know About Amazon Sponsored Products

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products ads are—and will continue to be—one of the most powerful… > Read More

Video Ad Specs for Every Social Media Channel (Updated 2018)

In social media, video ads are one of the most effective ways to both reach and engage your potential customers. But like everything… > Read More


How To Foster Demand & Convert Shoppers in Q4 | CPC Strategy’s Guide

From brand awareness to demand capture to shopper reactivation — we are experts at implementing sophisticated paid advertising strategies for brands across multiple… > Read More

amazon seo

Amazon SEO | How to Optimize Listings for the A9 Algorithm

Amazon sellers know that optimizing amazon listings is an intentional strategy that directly impacts their rank. What most sellers don’t know is how… > Read More

bold amazon predictions

What Are The Boldest Amazon Predictions [For The Next 5 Years]?

In preparation for our second annual AdDiego event, CPC Strategy asked our registrants to take a poll: “What is your boldest Amazon prediction… > Read More

CPC Strategy Acquired by Elite SEM to Form Performance Marketing Powerhouse

As of August 31, 2018, CPC Strategy has been acquired by Elite SEM, an award-winning digital marketing agency founded on search and focused… > Read More

social media content calendar

Why Brands Need a Social Media Content Calendar in 2018

Organizing a social media content calendar is one of the most critical components of a successful marketing strategy in 2018. Today, most brands… > Read More

amazon advertising rebranding

Amazon Advertising | Rebranding Efforts For AMG, AMS, & AAP

As of today, Amazon is rebranding all of their AMG, AMS, & AAP features under a new name called, “Amazon Advertising”. Taking a… > Read More

amazon a to z claims

How to Deal With Amazon A-to-z Claims

In the event a customer purchases an item from a Third Party seller and something goes wrong (for example, it fails to deliver… > Read More

amazon a+ premium content

Premium A+ Content for Vendors | The Complete Guide

In 2017, Amazon started testing out some pretty cool new interactive features for their A+ Content offering for Vendors. FREE GUIDE: The Brand’s… > Read More

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