Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson


Facebook Ads Manager | Step-by-step Guide

Running a Facebook ad campaign can be overwhelming, often even intimidating, to a new advertiser. With hundreds of targeting options, placements and metrics,… > Read More

amazon leaves google plas

Breaking News: Amazon Stops Advertising on Google PLAs

Throughout the past year, Amazon has drastically increased their paid media investment across Google Shopping, driving up CPCs and controlling impression share across… > Read More

amazon vendor vs seller

Amazon Seller Central vs. Vendor Central | 2018 Guide

Acting as a third-party seller isn’t the only way to make money off of Amazon. You can also choose to sell your products… > Read More

amazon prime day 2018

Amazon Prime Day 2018 | Preparation for Amazon Vendors & Sellers

Although Amazon Prime Day 2018 is still a couple months away, deadlines for sellers to apply for featured promotions and deals are fast… > Read More


How Will the New Amazon Demand Forecast Impact Vendors?

Amazon Retail Analytics (ARA) is one of the most powerful tools available to vendors who want to better understand and improve their operational… > Read More


How to Master Amazon Logistics (All Questions Answered)

The Amazon Logistics infrastructure can either help or hurt third-party sellers, drastically improving their ability to serve customers and deliver goods or significantly… > Read More


Top 12 Local Marketing Strategies of 2018

For small businesses, local marketing is the ultimate lead generation tactic. Not only can it generate foot traffic in your brick-and-mortar locations, but… > Read More


Is the Walmart Marketplace Right for You? | The Complete Guide

The Walmart Marketplace offers third-party sellers serious potential for revenues and exposure. As the second-most popular online retailer in the world, Walmart.com brings… > Read More

TrueView for Action: How To Drive Users From YouTube To Your Retail Website

According to Google, 47% of U.S. adults aged 18 to 54 say YouTube helps them at least once a month when making a… > Read More

amazon seller central

How to Become Successful on Amazon Seller Central with FBA

Amazon Seller Central allows virtually anyone to become an online retailer, without having to build a website, deal with SEO or even handle… > Read More

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