Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

product descriptions

How to Write the Best Product Descriptions

As an online retailer, your product descriptions can make or break your business. Sure, great photos are important. But unless they’re paired with… > Read More

amazon seller support plus

New Amazon Brand Analytics Now Available To Sellers [For Free]

Amazon is now offering a new tool called “Amazon Brand Analytics” to sellers who are brand registered. According to Amazon, “Brand Analytics is… > Read More


The Top 10 Absolute Best Ecommerce Platforms in 2019

When it comes to choosing software for your ecommerce store, the possibilities can seem endless. There are a ton of factors to consider,… > Read More


The Future of Ecommerce: What We Can Expect

Since its introduction in the 1990s, the ecommerce industry has yet to stop growing. Experts predict that ecommerce retail sales in the US… > Read More


New Requirements for Amazon Frustration-Free Packaging in 2019

In an effort to reduce waste, Amazon announced they will be expanding their Frustrating-Free Packing Program requirements later this year. As of August… > Read More

brand protection on amazon

How to Protect Your Brand on Amazon

This is a guest post by Jeffrey H. Schick, Partner at Francissen Rafelson Schick LLP.     You are likely reading this article because… > Read More


What is AmazonBasics?

One of the biggest retail trends in 2019 is sure to be the continued growth of private labels. Private label products are manufactured… > Read More


Why Vendors Should Pay Attention to the New Amazon Price Protection Policy

If you’re a Vendor on the Marketplace, you likely received an email from Amazon earlier this month outlining the new “Amazon Price Protection… > Read More

Amazon Advertising Introduces New-to-brand Metrics

Do you know how much it costs to acquire new customers on Amazon? Unfortunately, many brands today do not know the answer. Luckily,… > Read More

Hero conference

The Results Are In: Must-Attend 2019 Conferences for Digital Marketers

*This is a guest post by Angela Zhou, Engagement Marketing Intern at CPC Strategy 2019 Conferences for Digital Marketers   For digital marketers, industry… > Read More

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