Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

facebook custom creative placement

Introducing The New Facebook Customize Creative Assets by Placement Tool

Facebook’s inability to inherently adapt creative assets to each unique ad placement has long been a gripe among advertisers Until recently, advertisers basically… > Read More

facebook advertising success

4 Facebook Advertising Success Stories You Won’t Believe

In 2018 Facebook announced they will be updating the way they rank content in their News Feed – and it’s likely to have… > Read More

translate international ad

How Global Brands Translate International Ad Copy & Creative

When ad copy is translated into another language, because of the cultural differences, sometimes the original meaning is lost. If you’re a big… > Read More

Carousel Ads for Instagram Stories

New Carousel Ads for Instagram Stories Testing Begins

Starting this month, (select) advertisers will have access to Facebook’s latest beta program: Carousel Ads for Instagram Stories. According to the announcement, the… > Read More

Amazon Spark

Amazon Spark: The Social Platform for Prime Members

The retailer that claims more than a third of all e-commerce business in the U.S. is taking steps to boost that share even… > Read More

Is Amazon Updating Their Feedback Email Policy To Limit Email Communication With Customers?

UPDATE: The new policy update we discuss in this article is based on an announcement from FeedbackFive. We reached out to our own Amazon… > Read More

amazon advertising technology

Why You Need Technology to Manage Amazon Advertising & What To Look For in a Software Program

As an agency managing hundreds of Vendors and Sellers, we know how beneficial the right advertising technology can be to help you optimize… > Read More

google custom intent audiences

What are Google Custom Intent Audiences?

As part of its mass release of new features late last year, Google rolled out a new targeting tool for its Display Network… > Read More

google data driven model

Advertising Experts Test The Google Data-Driven Attribution Model

One of the latest models introduced to help advertisers gain a better understanding of attribution is Google Data-driven. What is the Google Data-Driven… > Read More

Amazon Testing New Custom Landing Page for Headline Search Ads

Amazon is now testing a new design & layout for custom landing pages for Headline Search Ads. As seen in the example below,… > Read More

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