Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

instagram payments

New Instagram Payments: Can Shoppers Purchase Items In-App?

Today, Instagram is one of the leading platforms to build brand awareness across 500 million active users. According to a recent article by… > Read More

How to Calculate Shipping and Handling Costs

How to Calculate Shipping and Handling Costs

As an e-commerce retailer, your shipping and handling costs can make or break you. Sure, offering free or bargain-basement shipping fees can win… > Read More

Ethical Apparel Brand Leverages Online Marketing to Educate & Empower Women

You might be surprised to learn that the majority of the clothing in your closet is going to outlive you. Traditional textiles and… > Read More

facebook f8 conference what you need to know zuckerberg

How to Use the Facebook Pixel: A Complete Walkthrough

The Facebook Pixel is your key to getting the most out of your online marketing. It’s what allows you to track user actions… > Read More

The Amazon Ecosystem for Vendors, Explained | 2018 Edition

There was once a time when vendors had limited control over what happened to their products once they sold them to Amazon. Those… > Read More

facebook paid ads

Facebook Ad Specs and Image Sizes 2018 | The Easy Guide

In order for an ad to be  effective, it’s content and creative needs to be customized – tailored exactly to the audience it’s… > Read More


How to Install & Use the Facebook Pixel Helper Chrome Extension

Whether you’re having trouble with your Facebook Pixel or you just want to get the most out of using it, the Facebook Pixel… > Read More

The New Guide to Amazon Creative | Strategies for Brand Equity

As an agency managing hundreds of brands on Amazon, we’re big believers in the power of high-quality creative content. More than ever before,… > Read More

Amazon Retail Analytics Basic vs Premium

The Ultimate Amazon Retail Analytics Basic vs Premium Guide for Vendors

Amazon Retail Analytics (ARA) is one of the most powerful tools available to vendors who want to better understand and improve their operational… > Read More


The Highest Converting Amazon Enhanced Brand Content Examples

Long gone are the days when Amazon sellers didn’t have the tools they needed to build brand equity and promote shopper loyalty. Today,… > Read More

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