Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

Must-Attend Ecommerce Conferences in 2019

Conferences provide a great opportunity for networking, discovering new products, and learning about the latest technologies, trends and strategies to advance your business…. > Read More

Franklin Sports: How to Lower ACoS Using Amazon CAPx & Granular Campaigns

Founded in 1946, Franklin Sports is the home of the official MLB, NFL, MLS, NHL & college sports gear, sporting goods, indoor games… > Read More

video marketing trends

Video Marketing: The Biggest Trends of the Year

With the rise of Snapchat, Facebook Live and Instagram stories, video marketing is no longer optional. It’s downright necessary to staying relevant. Regardless… > Read More

How to Find the Best Products to Sell Online in 2019

When it comes to being a successful online merchant, few things are as important as your product choice. After all, your products are… > Read More

Introducing Amazon Storefronts for Small and Medium-sized Businesses

Amazon recently opened “Amazon Storefronts,” (not to be confused with the Amazon Store feature). This new storefront is specifically designed for customers who… > Read More

Lessons Learned from Guthy|Renker: Amazon Growth in Q4 2018

Guthy-Renker is one of the world’s largest and most respected direct marketing companies. Co-Founders and Co-Chairmen Bill Guthy and Greg Renker founded the… > Read More

Stopping Unauthorized Sales On Online Marketplaces: Q&A with Vorys

As a brand selling in an online marketplace, you may find yourself facing unauthorized sellers on the marketplace who are undercutting your price,… > Read More

Best Instagram Music Apps

How to Add Music to Instagram Videos | Best Instagram Music Apps

Adding music to your Instagram stories is pretty easy — at least since June, that is. That’s when Instagram added customizable story music… > Read More

amazon sales tax

Why the Increase in Impressions for Sponsored Brands Campaigns? [And How to Fix It]

According to our Amazon advertising experts, there’s been a large shift detected recently among Amazon’s Sponsored Brands (formerly known as Headline Search Ads)…. > Read More

Q4 amazon ad strategy

Q4 Amazon Ad Strategy: AdDiego Panel Experts Share Best Practices

With Q4 rapidly approaching, utilizing advanced advertising strategies on Amazon will be pivotal for a strong finish in 2018. Although some of the biggest… > Read More

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