Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

amazon media group

What is Amazon Media Group?

Amazon Vendor Premium Services offers vendors—a.k.a. brand suppliers to Amazon’s retail business—an opportunity to showcase their products and enhance their capabilities on the marketplace through… > Read More

Amazon Advertising Q2 Benchmark Report for 2017 vs 2018

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most… > Read More

Amazon brand registry

What is the Amazon Brand Registry?

As an Amazon Seller, you may experience counterfeit issues or situations where your product content is changed by a third party seller. Luckily,… > Read More

reach vs impressions

Reach vs Impressions: Compared and Explained

Reach and impression are two of the most commonly used terms in digital marketing metrics. Unfortunately, they are also two of the most… > Read More

amazon prime day

The 2018 Amazon Prime Day Recap: Sales, Success Stories, & Server Issues

Nearly half of U.S. households have an Amazon Prime membership, according to a report from Consumer Intelligence Research Partners. So it should come as… > Read More


5 Beautiful Examples of Amazon Stores

Today, features like Amazon Stores allow brand owners to design and create multipage stores to showcase their brands, products and value proposition on Amazon…. > Read More

facebook advertising transparency

What is the Facebook Learning Phase?

Have you ever experienced performance fluctuations shortly after the launch of a new Facebook advertising campaign (or after making edits to an existing… > Read More


What is the Amazon Exclusives Program?

There’s now a program available to third party sellers who want to launch unique and innovative products and get them discovered by new… > Read More

10 Instagram Analytics Free Tools | Measuring Instagram in 2018

No matter what platform or marketing tool you’re using, tracking your metrics and analyzing your results is the key to success. Not only… > Read More

Why Pop-Up Stores For Digitally Native Brands Are Not Just a Fad

In an article earlier this summer, AdWeek wrote, “Digitally native companies are testing pop-up stores from New York to Los Angeles in the… > Read More

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