Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

New A++ Content on the Horizon for Vendors?

Although there is no official news release from Amazon (yet), it looks like Marketplace is testing out some pretty cool new interactive features… > Read More

Is Google Analytics Misreporting Your Facebook Conversions?

If you’re using both Facebook Ads Reporting and Google Analytics to measure your Facebook advertising ROI, you’ve probably noticed something: the numbers just… > Read More

google ad experience report

How Will the Google Ad Experience Report Impact My Ecommerce Site?

Google is taking its role in the Coalition for Better Ads seriously. With the release of its Ad Experience Report—as well as a… > Read More

Facebook Advertising in Q4: Is Your Business Ready for the Competition?

Social is really the only digital channel that allows brand advertisers to target shoppers at every stage of their buying process. “Whether they… > Read More

Increase Your Facebook Advertising Conversions With 6 Actionable Tactics

Conversions are the holy grail of online advertising. More than just clicks or views, Facebook advertising conversions tell you that an ad really… > Read More

google merchant center new feed

Google Introduces a New Merchant Center Feed Experience

The product feed is often one of the most overlooked aspects of effective product advertising due to its technical, often tedious nature. Despite… > Read More

Should You Be Using AMP for Your AdWords Landing Pages?

Last year, Google launched its Accelerated Mobile Pages project—or AMP. Essentially an open-source, user-friendly development framework, AMP lets you create customized, fast-loading web… > Read More

Why Your Business Should Be Using Custom Goal Completions in Google Analytics

Conversions are typically the leading KPI most ecommerce business owners will monitor. But as expert advertisers in the PPC space, we understand that… > Read More

Headline Search Ads in Seller Central Now Available to 3Ps

Amazon recently introduced Headline Search Ads for Third Party Sellers in Seller Central. Although this is pretty exciting news for 3Ps there is… > Read More

Will Amazon’s New Refund Policy Destroy FBM Sellers?

Earlier this week, Amazon announced a new refund policy that could be the final blow to some Third Party Sellers on the Marketplace…. > Read More