Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

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Amazon Enhanced Brand Content Image Requirements

If you haven’t already checked out our blog announcement, EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to… > Read More

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Why Programmatic Technology Is Necessary for Amazon Sponsored Products Management

Most sellers understand that in order to thrive on the Amazon Marketplace, they will need to implement an advanced marketing strategy. In an ideal… > Read More

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Personalize Your Text Ads Using AdWords IF Function

Starting this month, advertisers are no longer permitted to create or edit Standard Text Ads (STA) or GDN Text Ads. Pro-Tip: To clarify,… > Read More

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Expand Ads Globally Using the Google Shopping Currency Conversion Tool

To expand customer reach globally and make ad management easier for advertisers, Google now offers the Shopping Currency Conversion Tool. The currency conversion tool can… > Read More

How Google Shopping Became a Significant Line of Revenue for Invicta Stores

Invicta Stores partnered with CPC Strategy just prior to the Q4 holiday shopping season to increase revenue and drive awareness to their online… > Read More

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2016 Google Shopping Performance by Category

CPC Strategy recently released a new study on Google Shopping 2016 performance. We believe these metrics help to serve as a benchmark for retail… > Read More

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Facebook Slideshow Ads: Cost-Effective Video Ads For Retail Brands

Not only do Facebook Slideshow ads reduce the need for video production time and resources, but they are easy and fast to develop with… > Read More

google customer reviews

What are Google Customer Reviews?

Google Customer Reviews is a free program that allows businesses to collect feedback from users who’ve made a purchase on their site. According to… > Read More

amazon sales tax

Amazon Sales Tax Compliance: What FBA Sellers Should Know

A major challenge for any ecommerce business owner is managing their sales tax compliance. Understanding collection requirements, configuring your shopping cart or marketplace, managing… > Read More

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Enhanced Brand Content Improves Conversion Rate for Polaris Optics

Enhanced Brand Content (EBC) allows Brand Registered Sellers to showcase the unique value proposition of their products through vivid images and text placements…. > Read More

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