Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

amazon seller fees calculator

The Ultimate Free Amazon FBA Calculator for Sellers

Fulfillment by Amazon or “FBA” is the single most influential lever third-party sellers can pull to improve Marketplace performance. However, calculating whether FBA… > Read More

Amazon Advertising Q3 Benchmark Report for 2017 vs 2018

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most powerful tools for… > Read More


Minimum Advertised Price (MAP) Enforcement | Guide for Brands

Enforcing minimum advertised prices (MAP) across ultra competitive marketplaces such as Walmart and Amazon isn’t easy. Not only do you have to ensure… > Read More


Amazon Warehouse Deals: What All Sellers Should Know

Amazon Warehouse is a business of Amazon that sells quality used products and rents out used textbooks.   What are Amazon Warehouse Deals?… > Read More

The Ultimate Guide to Kickstarter Campaigns

Crowdfunding has become immensely popular in the last decade. Creatives use it to fund their latest films, projects and recordings, while entrepreneurs leverage… > Read More

amazon holiday calendar

Amazon Holiday Calendar for Sellers | 2018

It’s pretty straight forward – when the busy holiday shopping days arrive, there won’t be any time to test strategies or theories. Sellers… > Read More

What is the Amazon Accelerator Program?

According to recent reports, Amazon is leveraging a new feature called the Amazon Accelerator Program to expand their “exclusive product offerings” and “help… > Read More


Top Social Media Conferences for 2019

When it comes to social media conferences, 2019 is full of them. There’s one virtually every month, in every state across the nation…. > Read More

top amazon conferences

10 Amazon Seller Conferences in 2019 [updated]

Those who follow the internet retail industry are well-aware of the potential marketplace Amazon presents to both high-volume vendors and first-time business owners…. > Read More

amazon advertising technology

Amazon Dayparting: Bid Smarter Using New CAPx Heat Mapping Tool

Dayparting, also called ad scheduling, refers to the tactic of adjusting ad exposure for certain hours of the day and/or days of the… > Read More