Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

amazon two step verification

Amazon Two Step Verification: Deadlines & Set Up Process For Sellers

It’s one of those announcements as a Seller you could easily miss but definitely don’t want to. According to Amazon, access to Seller… > Read More

facebook lead ads

How to Use Facebook Lead Ads to Track Offline Conversions

It’s safe to say we can all agree on one thing – nobody enjoys filling out forms, especially on mobile devices. This is… > Read More

amazon vs google

The Amazon vs Google Comparison

Amazon and Google have quickly become the two largest channels in the discussion of online retail. But if you think you can implement… > Read More

facebook ads cost

How Much Do Facebook Ads Cost?

Cost. It’s the single, most asked-about topic from first-time Facebook advertisers – and rightfully so. After all, it’s your hard-earned money on the… > Read More

Should Sellers Hire an Agency to Create Amazon Enhanced Brand Content?

Are you a brand registered Amazon seller seeking to increase conversions? Then it’s time you start looking into how Enhanced Brand Content (EBC) can help you… > Read More

facebook audience targeting

Improving Your Facebook Content Performance and Audience Targeting

Google and Facebook have taken over the digital ad industry and don’t appear to be slowing down.  It’s no question that Facebook advertising… > Read More

google similar audiences for search

Target New Visitors with Similar Audiences for Search & Shopping

Remarketing is an extremely valuable strategy that allows retailers to reach people who have already visited their site and connect with an audience that’s already… > Read More


Is the Future of Retail “Brandless”?

Are brands in jeopardy? Is the future of retail “brandless”? According to Scott Galloway, Clinical Professor of Marketing at the New York University… > Read More

paid marketing

7 Paid Marketing Strategies Retail Brands Should Be Testing in 2017

From voice search to the evolution of the attribution model, there’s an endless amount of opportunities on the horizon for paid advertising professionals. This… > Read More

buy facebook likes

Should My Company Buy Facebook Likes?

Whether you’re the social media manager for a major brand or you’re just trying to get your own business off the ground, it… > Read More