Tara Johnson

Tara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog.

Recent Posts by Tara Johnson

lead generation mistakes

7 Lead Generation Mistakes To Avoid

Over the last decade, the web has offered up dozens of new ways to generate leads and convert customers. But with detailed targeting… > Read More

What are Google Home Service Ads?

Thanks to the recently launched Google Home Services Ads program, attracting new customers is now infinitely easier for local service providers—at least in… > Read More

amazon store

Deadline Alert: Why Now is the Time to Invest in Amazon Stores

In less than a month, Amazon will officially discontinue “Brand Pages” an Amazon Marketing Services (AMS) advertising feature that allows brands to send… > Read More

The Results Are In: Must-Attend 2018 Conferences for Digital Marketers

As a digital marketer, although you can sign up for webinars and read countless blog articles, there’s nothing quite like having that information… > Read More


The Project Management Tools Comparison for Retailers & Marketers

Multi-tasking is at the heart of any marketing director’s job description. They’re constantly juggling dozens of plates—managing 10 different projects simultaneously, all with… > Read More

visual product search

Tommy Hilfiger to Amazon: What Retailers Should Know About Visual Product Search

In the last year or so, brands and retailers have been jumping on the visual search bandwagon in droves. Capitalizing on the huge… > Read More

Grilla Grills Trims the Fat Off Their Business Model, Shifts Direct-To-Consumer

Founded in 2012, Grilla Grills stemmed from a conversation between two men on a fishing trip. As Dave Shidler (Owner at Grilla Grills)… > Read More

Will Brands Flee to Amazon Marketplace Following Toys “R” Us Bankruptcy?

On Monday, Toys “R” Us filed for bankruptcy & according to Chairman and CEO Dave Brandon, “The timing of all this could not have… > Read More

facebook messenger ads

5 Ways To Use Facebook Messenger Ads To Engage Your Audience

It turns out there’s a reason Facebook made you download that new Messenger app a few years ago: They planned to monetize it… > Read More

CPC Strategy & Google Team Up for AdDiego 2017

In preparation for the Q4 holiday shopping rush, CPC Strategy successfully executed “AdDiego 2017” our first in-person, full day conference. Sponsored by Google, the… > Read More