Rick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers.
Recent Posts by Rick Backus
In a bizarre turn of events Shopzilla UK dropped a lawsuit against British agency Datadial and made up for the erroneous lawsuit with a box of Twix and some red wine: Datadial wrote a detailed post outlining the entire ordeal and here are the cliffs: Datadial… > Read More
Are you ready for some LanceSpiration??? This past weekend I had the pleasure of interviewing Lance Negron who is an Account Manager here at CPC Strategy. I have always found Lance to be extremely inspiring and I think a lot of people… > Read More
1) Free product level traffic from Google’s main search results is officially dead. However you can still receive free product traffic from shopping.google.com until October. 2) Google is going to start charging for clicks on shopping.google.com as soon as July 23rd. … > Read More
Google Trusted Stores officially opened its application process to all U.S. merchants on June 7th, after a successful beta test with a small group that began in October 2011. The goal is to offer shoppers a way to identify trustworthy merchants who… > Read More
Whether you are attended the Internet Retailer conference in Chiacago last week or not, narrowing down your search for a new vendor can be a huge challenge for merchants. Luckily for you we have over 130 clients that help us figure out… > Read More