Rick Backus

Rick is the CEO of CPC Strategy. He started working with online retailers at PriceGrabber and co-founded CPC Strategy in January of 2007. Today CPC Strategy manages the comparison shopping campaigns for over 100 retailers.

Shopzilla Lawsuit Leads To Red Wine & A Box Of Twix

Posted by Rick Backus on April 24, 2013 in Comparison Shopping

In a bizarre turn of events Shopzilla UK dropped a lawsuit against British agency Datadial and made up for the erroneous lawsuit with a box of Twix and some red wine: Datadial wrote a detailed post outlining the entire ordeal and here are the cliffs: Datadial… > Read More

The CPC Strategy Harlem Shake

Posted by Rick Backus on February 14, 2013 in The Kitchen Sink

You knew it was coming! Here at CPC Strategy we don’t take ourselves too seriously so we HAD to film our version of the viral video craze sweeping the nation.   Here is what to look out for in our version of… > Read More

CPC Strategy Video Interview Series: Meet Lance Negron!

Posted by Rick Backus on January 10, 2013 in Featured, Video

Are you ready for some LanceSpiration??? This past weekend I had the pleasure of interviewing Lance Negron who is an Account Manager here at CPC Strategy. I have always found Lance to be extremely inspiring and I think a lot of people… > Read More

Google Shopping Update: 5 Things You Need To Know Today

Posted by Rick Backus on July 18, 2012 in Comparison Shopping, Paid Search

1) Free product level traffic from Google’s main search results is officially dead. However you can still receive free product traffic from shopping.google.com until October.   2) Google is going to start charging for clicks on shopping.google.com as soon as July 23rd.  … > Read More

Google Trusted Stores: A Potential Game Changer in eCommerce

Posted by Rick Backus on June 15, 2012 in Ecommerce, Featured

Google Trusted Stores officially opened its application process to all U.S. merchants on June 7th, after a successful beta test with a small group that began in October 2011. The goal is to offer shoppers a way to identify trustworthy merchants who… > Read More

IRCE 2012 Vendor Scouting Report: Top 10 Personalization Exhibitors

Posted by Rick Backus on June 6, 2012 in The Kitchen Sink

Whether you are attended the Internet Retailer conference in Chiacago last week or not, narrowing down your search for a new vendor can be a huge challenge for merchants. Luckily for you we have over 130 clients that help us figure out… > Read More