Nii A. Ahene

Nii A. Ahene

Nii is COO of CPC Strategy, a shopping feed management agency and is responsible for day-to-day business operations and long-term financial, tactical and strategic planning for the company. He has been with CPC Strategy since January of 2007. Prior to working with CPC Strategy, Nii was a product manager at eBay working on algorithmic merchandising and reviews and guides.

Recent Posts by Nii A. Ahene

Q2 Comparison Shopping Engine Rankings Released

We’ve just released our comparison shopping engine rankings for the second quarter of 2010. Full coverage here- http://www.cpcstrategy.com/blog/the-top-ten-comparison-shopping-engines-compared-q2-2010/

CPC Strategy Releases Comparison Shopping Engine Campaign Management Success Case Study at the Internet Retailer Conference & Exhibition

As many of you are aware, to effectively manage a comparison shopping campaign is an on-going process that evolves as business climates, goals, and targets change over time. Our account management team is always looking forward to opportunities to maximize our clients’… > Read More

target

Calculating the True Impact of Behavioral Retargeting

Behavioral retargeting is one of the more interesting marketing innovations to have emerged in recent years, allowing merchants of all sizes to re-engage customers across the internet after they've left the merchant's site. Kevin Lee over at Clickz has put together an… > Read More

Tips on Optimizing Product Pages and Increasing Sales

A well managed comparison shopping campaign is a great way to drive qualified traffic to your product pages but converting this traffic into customers doesn’t stop there. Louis Camassa over at Practical eCommerce has put together an excellent article on best practices… > Read More

Shopping.com Introduces Product Reviews for its Retailers

Shopping.com has launched a new product review widget that allows customers to write reviews for products they’ve used in the past. These customer based reviews will be displayed both on merchant websites and next to product listings on Shopping.com. Retailers can choose… > Read More

Become rolls out 'Guest Blogging' on PocketChange

Become.com has recently launched the ability for merchants to write a guest post on their Become Blog (http://pocketchange.become.com).  This gives the merchant the ability to promote their products in front of thousands of shoppers who read and subscribe to the blog posts… > Read More

Google eCommerce Marketing Tools Cheat Sheet

We often get questions from merchants about the many services offered by Google to drive traffic and sales to their eCommerce websites. Due to the multitude of offerings and similar names making sense of Google’s major marketing channels can be a challenge… > Read More

Shop.com Offers Coupon Promotions

Lesser known shopping engine Shop.com has just announced that they’re letting merchants list their coupon offerings on their site. Customers on their site can go to their special coupons & offers and view what sort of deals are being offered, similar to… > Read More

Become.com Rolling out Black Friday Deal Portal

Become.com has just launched a new Black Friday portal to point savvy bargain hunters in the direction of the hottest product deals this shopping season. Unlike some of the Black Friday/Cyber Monday highlight sites we’ve seen in the past from the CSEs,… > Read More

datafeed specifications, retail search

Sample Data Feeds and Feed Specifications for Comparison Shopping Engines

Below you’ll find both sample data feeds and links to data feed specifications for the major shopping and Retail Search engines (updated regularly). It’s highly recommended that you read over the latest specification at the engine resource site before deploying the feeds… > Read More

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