Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

AdWords custom tracking URL

Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords… > Read More

Google search success

What Does Success on Google Shopping Look Like in 2015? [Infographic]

*This article was written by Angelica Valentine, Marketing Manager at Wiser. Google Shopping is blowing up right now, so this serves as your reminder to get… > Read More

Google public data

15 Google Hacks For Paid Search Marketers

We all know Google is on the cusp of technology – but how far have they actually gone? From in-browser Lego building to… > Read More

Adwords extensions

4 Ad Extensions You Need to be Using in Your PPC Campaigns [Video]

AdWords ads are an immense opportunity to increase conversions and clicks on Google, but within a very limited amount of space, and with… > Read More


The DL on the AdWords Previous Visits Extension

AdWords extensions are an opportunity for PPC advertisers to boost conversions, bolster branding, and increase SERP space on Google. There are quite a few… > Read More

2015 super bowl marketing lessons

How the Super Bowl Made Us Love Ads: Lessons for Marketers [Infographic]

The Super Bowl has evolved from a sporting event to a national holiday. Alongside the excuse to indulge, brands have leveraged the Super… > Read More

task management tool for marketers

Monster List of (Mostly) Free Productivity Tools for Digital Marketers

Must Have Productivity Tools for Digital Marketers   Time Management Tools for Digital Marketers 1) Yast There are plenty of different time-tracking tools out… > Read More

Valentines PPC strategy for Adwords

11 Ways to Sell More with PPC for Valentine’s Day

The average consumer spends roughly $166 dollars every Valentine’s, which isn’t surprising since 53% of women polled noted they’d end a relationship if… > Read More

Gmail hacks

20 Essential Gmail Lifehacks

With the holidays just behind us, many of us are still playing catch-up, and our inboxes are overflowing with out-of-office replies, holiday sale… > Read More

Google trusted stores setup update

Google Trusted Stores Update Smooths Setup

Yesterday Google announced some changes to Trusted Stores in order to make it easier for retailers leverage the program. Google Trusted Stores Update… > Read More

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