Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

retail search news

This Week in Retail Search 12/14/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Keeping your thumb on top of search news and strategy is pivotal for ecommerce sellers and agencies,particularly during the holiday season. Marketers who want to… > Read More

Amazon RepricerExpress

Technical Glitch by RepricerExpress Costs Retailers Thousands

An hour long Amazon repricer technical glitch caused various Amazon sellers in the UK (and some in the US) to lose out on Amazon sales dollars this past Friday. Setting inventory prices to £0.01 (1 pence), and potentially impacting seller reviews- a major component… > Read More

Google-shopping

Google Shipping Pinching Sellers for Q4: How to Keep Your Products on Search

As if online retailers don’t have enough stress during Q4, Google has been particularly active policing their shipping rules this Holiday season, which may result in products getting removed from search during the busiest online shopping season retailers see all year. Google… > Read More

stock-images

How To Choose Stock Images and Where to Find Them [Infographic]

Visual content will play a critical role in digital marketing in 2015. Unfortunately, many companies still use images that don’t properly support their brand. What images should you use on your website? A recent infographic from Mike Gingerich of TabSite provides the… > Read More

Google-adwords-11-Google-pop-out

AdWords Editor 11 Updates: Takeaways for PPC Advertisers

This week Google announced an update to its AdWords Editor tool, to include more power-user friendly features and tools for Paid Search advertisers on AdWords. Below are highlights of the major changes to AdWords Editor (version 11), and how they affect your… > Read More

Q4 2014 retail search and PPC news

This Week in Retail Search 12/7/2014

Retail Search Weekly News Recap Leading, Reliable, and Updated News on Retail, Digital Marketing, Tech and Ecommerce Search changes frequently. Google Shopping updated its algorithm 13 times in 2014, 3 times in October alone. Staying on top of search news and strategy… > Read More

paid search PPC resources

65 (Free) Blue Ribbon Worthy Paid Search Resources for PPC Marketers

Google changed its search algorithm 13 times in 2014, 3 times in October alone. Search updates happen frequently, and Paid Search best practices and strategy updates almost daily. Staying on top of search and PPC news is a must for today’s Search… > Read More

Amazon-local-services4

Amazon Local Services: Online Shopping Game Changer?

In June Amazon quietly announced an extension of Amazon Local for services, through which shoppers are using Amazon to find the local businesses to that provide a broad number of ‘services’ across repair, installation, and other amenities. Amazon Local services, an Amazon feature… > Read More

Google-SERP-top-PPC3

The PPC Performance Metric You’re Ignoring Which is Costing You

Google’s search pages have changed significantly in 2014, and continue to advance as search behavior evolves. Search space on Google is increasingly cluttered, with different objects competing for visibility in the same ad space. For advertisers, getting a top position on search doesn’t… > Read More

Google-shopping

2 Must Use PLA Enhancements For Higher Rankings [Video]

27% of online shoppers are already searching for Black Friday deals online (Google). What type of visibility does your online store have on Google? Below are some tips on how to gain more visibility for your online store this holiday on Google…. > Read More

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