Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

Sell on Amazon

4 Crazy Amazon Visuals That Will Make You Rethink Amazon

Amazon.com, Inc is a Fortune 500 company which displays merchandise digitally from its own inventory and other merchants, acting an online marketplace for retail purchases. Started as an online bookstore in 1995 in Washington State, Amazon has grown to become the world’s… > Read More

Amazon buy box

Sell on Amazon: What is the Buy Box?

Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy… > Read More

Amazon FBA

Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?

There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions… > Read More

Amazon back to school

20 Things NOT to Buy on Amazon for Back to School

Back to school shopping is in full swing for stores like Walmart, Staples, and Target. While parents are busily shopping sales at brick and mortar locations, those same stores are featuring online sales, alongside major online retailers including Amazon. Which back to… > Read More

Amazon back to school selling

Why You May NOT Want to Sell on Amazon for Back to School

Amazon is the number one destination for online shopping around the year, so it’s no stretch to imagine Back to School shoppers on Amazon purchasing markers, pencils and Frozen lunch boxes. What many Amazon sellers may not know is that many back… > Read More

Google Shopping Campaigns switch

5 Google Shopping Changes To Make ASAP [Webinar Today]

85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns.  Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More

PLA google shopping campaigns

3 Reasons You Need to Switch to Google Shopping Campaigns Today

Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

Amazon product detail pages

Sell on Amazon: 3 Amazon Product Detail Page Tips to Increase Sales

The number of Amazon Marketplace sellers grew 65% year over year for 2014. Why are more online retailers selling on Amazon? Amazon Prime customers alone spend approximately $1,340 per year  and account for 56 percent of U.S. product sales. So what should Amazon sellers… > Read More

Google search test

Breaking: Google Testing Price Range Ads in Search

Google is continually tweaking and testing new search and ad formats for Google search results. Yesterday, we spotted Google testing search page results with price ranges for product ads. Google Testing Price Range Search Results One of our Retail Search Analysts spotted… > Read More

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