Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

AdWords branded PPC campaigns

Are you holding back on Branded AdWords Campaigns? 3 Reasons You Should Reconsider [Video]

Are you bidding on your own brand in AdWords? Branded AdWords campaigns are frequently a source of fear and frustration for PPC marketers, with competitor brands bidding on your brand, and PPC implications for SEO. Check out the video below to determine… > Read More

Google-search1

3 Overlooked Data Tips to Rank Higher on Google Shopping

You’re up to date on Google Shopping Campaign updates. Your optimizing your Google Shopping campaign for day parting, and changing up ad bidding based on performance. You spend at least an hour a day in AdWords analytics scouring your ad data. You’re… > Read More

Google long title shopping feed specification

Google Changes You Need to Make In 8 Days

In June, Google announced that it would enforce new Google Merchant Center feed specifications starting September 30th. Google’s updated data requirements change standards for how information is displayed by Google advertisers for product inventory. The new data requirement, which modifies formatting for availability and product titles, along with other product… > Read More

Ecommerce device study

Ecommerce Device Report: Why Mobile May Be Failing You

Despite Mobile’s Momentum, Ecommerce Still Predominantly Desktop Driven (Study) Despite perceptions that shopping on mobile devices is increasingly dominating the retail experience, a recent study from CPC Strategy suggests that desktop usage is still king by a wide margin. The study highlights… > Read More

SEM Monitoring, search

Search Monitoring: Brand Manufacturers’ Secret Weapon

This is a guest post by Ken Barber. Ken is a the VP of Marketing at The Search Monitor, a competitive intelligence agency for paid search. Manufacturers are a segment of advertisers that can gain a lot from monitoring online ads. Like any… > Read More

Google Shopping Express

Google Price Drop: What, Where, How

Ever notice Google highlights price drop for certain AdWords products in search? The Google price drop feature on search pages comes directly from Google, and is only eligible for products which meet specific requirements. What is Google’s price drop feature- and is… > Read More

Google product ratings

3 Ways to Improve your Brand on Google for Q4

Shoppers on Google are judging you. They’re judging where you appear on Google, how your store appears, your ratings, etc. Moving into Q4, how your products and store appear on Google is pivotal. Take the time to optimize your Google exposure to generate… > Read More

Google AdSense ads

Google Ad Update: Product Ads on Sites with AdSense

Today, Google announced its extension of Product Listing ads with AdSense for Shopping. Product Ads on Google search can now get exposure on sites in Google’s retail and commerce Search Network- sites like Walmart.com with the AdSense for Shopping program. Google AdSense for Shopping… > Read More

Google site search box

Google Search Inception: Why Google Never Wants You To Leave

This month, Search Engine Land spotted Google testing a search feature within search results Here is a look at Google’s search within search SERP test: Google Search in Search Last week, Google formally announced its improved search box within search. The improved sitelinks search… > Read More

Google PLA search test

5 Google Search Results Tests You Didn’t Notice

Google Search Results Test: Product Ad Related Products This week our Retail Search Analysts spotted a new Google SERP test with Product Listing Ad categories. When searching for ‘modloft’, Google search results split product ads into two different product categories. Here is… > Read More

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