Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

Amazon Fresh grocery delivery

Amazon Fresh Not so Fresh Feeling

This July, Amazon expanded its grocery delivery service Amazon Fresh to San Diego. Previously in Los Angeles, San Franciso, and Seattle, the service boasts same day shipping, a diverse selection, and the ability to shop with local eateries. Amazon Fresh, a grocery… > Read More

AdWords Q4 performance

7 AdWords Reports to Improve Q4 Sales on Google

Q4 2013 saw Google paid search grow 19%, with a 15% increase in paid clicks from the previous year. Are you prepared for Q4 AdWords increases this year? Below are key AdWords reports to help you optimize and prioritize your AdWords campaign… > Read More

AdWords Q4

How to Predict Which Q4 Google Products Will Sell, and Then Sell More of Them

There are roughly 120 until the 2014 big holidays- Christmas, Kwanza, Hanukah. Still too far off to plan for your store on Google Shopping? Last year, Costco, Sam’s Club and Michaels all featured Christmas displays in August, and 40% of polled US shoppers admitted… > Read More

Sell on Amazon

4 Crazy Amazon Visuals That Will Make You Rethink Amazon

Amazon.com, Inc is a Fortune 500 company which displays merchandise digitally from its own inventory and other merchants, acting an online marketplace for retail purchases. Started as an online bookstore in 1995 in Washington State, Amazon has grown to become the world’s… > Read More

Amazon Q4 Buy Box

Sell More on Amazon for Q4: It’s Not More Cow Bell, But More Buy Box

How can I sell more on Amazon for Q4? Last Q4, Amazon had a record setting holiday season. On Cyber Monday, Amazon shipped 36.8 million items - roughly 426 items sent per second, and in all shipped to 185 different countries. If Amazon broke… > Read More

Google, AdWords, Amazon and Q4

3 Google Shopping Campaign Levers For More Q4 Sales

Yesterday Google updated Google Shopping with the Shopping Campaigns Upgrade Tool to facilitate the August switch for ecommerce advertisers. Google Shopping Campaigns Upgrade Tool The tool helps advertisers get started with the new Google Shopping campaign structure by creating “a shopping campaign from… > Read More

Amazon Buy Box influencers

Sell On Amazon: Buy Box Influencers

Retailers featured on Amazon’s buy box for product pages sell more products, so the natural question is: How can you get your products featured in the buy box? How Can You Win the Buy Box? Amazon is designed around making consumers happy. From… > Read More

LPO CRO

5 Fatal Landing Page Errors You Might be Making

This is a guest post by James Scherer. James is a Content marketer at Wishpond, and Landing Page Conversion expert. You can contact James @JDScherer. This article will dive into five fatal landing page errors you might be making and how you… > Read More

Amazon buy box

Sell on Amazon: What is the Buy Box?

Amazon generates over $100 billion in sales every year. Of those conversions, over 90% occur using Amazon’s buy box. If you sell on Amazon and want to increase sales online, understanding and optimizing the Buy Box is pivotal. What is the Amazon Buy… > Read More

Amazon FBA

Sell on Amazon: Should I Use Fulfillment by Amazon (FBA)?

There are over 2 million third party sellers on the Amazon Marketplace worldwide, generating around 50% of Amazon’s total sales. If you sell on Amazon, or are looking to sell on Amazon as a third party seller, one of the first decisions… > Read More

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