Mary Weinstein
Mary Weinstein is Content Manager at CPC Strategy, with extensive experience in all things Ecommerce, comparison shopping (CSE) management, Google Shopping and digital marketing. A NY native, Mary spends her time discussing CSE strategy with online merchants, hiking and drinking copious amounts of coffee.
Recent Posts by Mary Weinstein
A Look At Comparison Shopping Engines From The Outside In
When I try and explain what I do to friends who work outside of ecommerce, I am made acutely aware of my knowledge and perspective of the shopping channels. Here is a look at comparison shopping from one of CPC Strategy’s newest… > Read More
RIP Google Checkout: Google Pushes Merchants Towards Wallet
Google announced today that Google Checkout is going to be phased out over the next six months to be replaced by Google Wallet. Out With Google Checkout: What This Means For Merchants For online merchants using Google Checkout, you have until November… > Read More
Best TED Talks For Online Business Owners
TED Talks (Technology, Entertainment and Design) are a great resource for anyone, but they can also be significantly useful and insightful for business owners and those working in ecommerce. In case you are unaware of TED talks, here’s a quick video explanation. You can… > Read More
Google Enhanced Campaigns: PLA Account Migration
Google officially announced yesterday that all Google AdWords campaigns will be updated to enhanced starting July 22nd. Here is a copy of the original email which also mentions the new commercial format of Google Shopping ads for mobile: Links from the email:… > Read More
Google’s Social Evolution: Infographic
Google places a strong emphasis on social, a priority Google has focused on historically and with recent updates like the Google Analytics filters. Google’s social focus is highlighted in particular by Google Plus and Youtube. These social sharing sites have grown significantly over… > Read More
Data Feed Video Tip: Create Price Buckets
This week we released a free 15,000 word Google Shopping Guide which covers Product Listing Ads management from start to finish. Originally we titled it “How To Manage Product Listing Ads Like A Boss,” which gives you an idea of how much the… > Read More
