Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

keyword research for PPC

15 Keyword Tools for Paid Search Marketers

Below are 15 leading PPC tools to help you identify keywords for your Paid Search campaigns. (In no particular order) 15 Best Keyword Tools for PPC Marketers Successful PPC campaigns are heavily influenced by the keywords you choose. While there’s no exact science… > Read More

what to do when you're suspended from Amazon

Suspended on Amazon? Secret Step to Get Your Products Back on the Marketplace

In a Wall Street Journal interview, Amazon VP Tom Taylor noted  “Sellers report an average 50% increase in sales when they join Amazon’s marketplace and use its storage and shipping service.” Amazon is a profitable channel for retailers, both on and offline-… > Read More

Wiser CEO Arie

Repricing and Ecommerce in 2015: Q&A with Wiser CEO Arie Shpanya

This month I had the opportunity to sit down with WisePricer CEO Arie Shpanya to discuss e-commerce, repricing and the evolution of search for 2015. Below Arie, shares his thoughts on where search and retail are headed in 2015, and how repricing… > Read More

Am azon-Sponsored-Products-product-pages

Selling on Amazon: When to use Amazon Sponsored Product vs. Amazon Product Ads

Selling on for some time has consisted of either selling on the Amazon Marketplace (a cost per acquisition marketing program) or leveraging Amazon to drive shoppers to your online store through Amazon Product Ads (a cost per click Amazon ad program). If… > Read More

Google pigeon local update

Google Pigeon Update: What Search Marketers Need to Know [Infographic]

Google’s most recent search algorithm update- surnamed Pigeon has impacted local search, retailers and SEO since July of this year. 58% of local marketers noted they’d change tactics following Google’s local update. The Pigeon update primarily affected local search results and local… > Read More


What is a PIM? (Product Information Management System)- And Why Should Retailers Care?

Marketing software has become the backbone of Digital Marketing strategy and management for e-commerce retailers and brick and mortar stores. With a heavy focus on big data, omni-channel distribution and evolving consumer focus- organizational and data management software is more and more… > Read More

Amazon Sponsored products

Get Found on Amazon Increase Sessions to your Buy Box Offers on the Amazon Marketplace is designed to provide the most relevant and compelling product information on product pages and Amazon search. For Amazon sellers, the name of the game is getting more visibility on Amazon search (increasing Discoverability) and converting more detail page sessions into… > Read More

AdWords custom tracking URL

Google Introduces New AdWords Upgraded URLs

Today, Google announced updates to URL management within AdWords, including the limiting of steps needed for URL tracking parameters. Upgraded AdWords URLs Google’s AdWords URL update allows advertisers to better manage URLs within AdWords, with specific functionality for custom URL modifications for both attribution… > Read More

top product information management platforms

15 Leading Product Information Management (PIM) Software Solutions for Retailers

As your retail business expands, keeping track of product data can get increasingly more difficult. All the SKUs, descriptions, pricing information – it can get unwieldy fast. Fortunately, product information management platforms, or PIMs for short, can help you better manage that… > Read More

Google search success

What Does Success on Google Shopping Look Like in 2015? [Infographic]

This is a guest post by Angelica Valentine, Content Marketing Manager at Wiser, the leading pricing intelligence suite. Google Shopping is blowing up right now, so this serves as your reminder to get on it sooner rather than later. Last year, Product… > Read More


The 2015 Fulfillment by Amazon Guide

How Professional Sellers Can Strategically Implement FBA