Mary Weinstein

Mary Weinstein is Content Manager at CPC Strategy, with extensive experience in all things Ecommerce, comparison shopping (CSE) management, Google Shopping and digital marketing. A NY native, Mary spends her time discussing CSE strategy with online merchants, hiking and drinking copious amounts of coffee.

Amazon Shuts Down Wine, Beer and Spirit Merchants

Posted by Mary Weinstein on June 13, 2013 in Amazon, Featured, Marketplaces

If you are an online merchant who sells wine, beer or other alcoholic beverages on Amazon Product Ads, you likely got a rude awakening on Amazon this month. Or you’re likely to get one soon. Beer, wine, and spirits no longer eligible… > Read More

Google URL Validation Changes Update

Posted by Mary Weinstein on June 12, 2013 in Comparison Shopping, Google Shopping

Google Shopping sent out this email today to Google Shopping merchants to update shopping URL validation requirements: “Hello, Thank you for your participation in Google Shopping. We’re reaching out to you today to let you know about some upcoming changes to the… > Read More

Which Ecommerce Tools Are Best For You?

Posted by Mary Weinstein on June 11, 2013 in Ecommerce, Email Marketing, Featured

Ecommerce is a challenging and diverse area for online marketers to navigate. Your business and organizational needs are different than other online business owners, as are your daily routines and productivity. Take this quiz to find out what type of ecommerce tools best… > Read More

UnMarketing: CPC Book Club Review

Posted by Mary Weinstein on June 7, 2013 in Book Club

CPCers are a little nerdy. We love to read, and share our thoughts on great books related to ecommerce, online shopping, and life. Here is our latest book review. UnMarketing: Stop Marketing. Start Engaging. By Scott Stratten UnMarketing, Mary’s Review: Marketers tend… > Read More

Login With Amazon: What It Means For Online Merchants

Posted by Mary Weinstein on May 29, 2013 in Amazon, Marketplaces

Login With Amazon: User Friend Or Merchant Foe? Amazon announced today its new sign in service Login with Amazon, a program designed to allow Amazon members to sign into other sites using Amazon’s username and password. Login with Amazon would allow online shoppers… > Read More

How To Get More Orders With Ecommerce Homepages

Posted by Mary Weinstein on May 28, 2013 in Ecommerce, Landing Page Optimization

This is a guest post by Jenni Tolman. Jenni is the Marketing Manager & SEO Writer for Miva Merchant, an all-inclusive ecommerce solution. You can contact Jenni @MivaMerchant.  How to Optimize Your Ecommerce Homepage It is essential that you ensure every page of your online store… > Read More