Mary Weinstein

Mary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce.

Recent Posts by Mary Weinstein

Amazon back to school

20 Things NOT to Buy on Amazon for Back to School

Back to school shopping is in full swing for stores like Walmart, Staples, and Target. While parents are busily shopping sales at brick and mortar locations, those same stores are featuring online sales, alongside major online retailers including Amazon. Which back to… > Read More

Amazon back to school selling

Why You May NOT Want to Sell on Amazon for Back to School

Amazon is the number one destination for online shopping around the year, so it’s no stretch to imagine Back to School shoppers on Amazon purchasing markers, pencils and Frozen lunch boxes. What many Amazon sellers may not know is that many back… > Read More

Google Shopping Campaigns switch

5 Google Shopping Changes To Make ASAP [Webinar Today]

85% of Product Listing Ads merchants have already switched over to Google Shopping Campaigns.  Don’t get left behind. Tune in to today’s webinar to learn how to: Make the switch Increase conversions with Google Shopping Campaigns Set up Shopping Campaigns for the… > Read More

PLA google shopping campaigns

3 Reasons You Need to Switch to Google Shopping Campaigns Today

Google Shopping Campaigns upgrades Product Listing Ads automatically in less than 25 days. Are you prepared for the switch? 3 Things to make you think twice about waiting to switch to Google Shopping Campaigns 1. 85% of PLA advertisers have switched to… > Read More

AdWords keyowrd match type

Understanding AdWords Keyword Match Type with HIMYM

Google ads have an average click-through rate of 3.16%. For online advertisers AdWords ads are an opportunity to drive higher clicks and sales on Google search- a significant revenue driver. To truly leverage AdWords campaigns you need to understand AdWords match types, and… > Read More

Amazon product detail pages

Sell on Amazon: 3 Amazon Product Detail Page Tips to Increase Sales

The number of Amazon Marketplace sellers grew 65% year over year for 2014. Why are more online retailers selling on Amazon? Amazon Prime customers alone spend approximately $1,340 per year  and account for 56 percent of U.S. product sales. So what should Amazon sellers… > Read More

Google search test

Breaking: Google Testing Price Range Ads in Search

Google is continually tweaking and testing new search and ad formats for Google search results. Yesterday, we spotted Google testing search page results with price ranges for product ads. Google Testing Price Range Search Results One of our Retail Search Analysts spotted… > Read More

Amazon-Product-page

Sell on Amazon: What’s on an Amazon Detail Page?

If you’ve ever purchased something on Amazon.com, you’ll notice Amazon’s product pages are organized by products. Other shopping portals- like Google Shopping and eBay organize product pages by sellers. If you’re searching for a wrench for example- Amazon organizes that search by… > Read More

Google Dynamic Remarketing

Everything You Need to Know About the Google Dynamic Remarketing Tag

Retargeting is a form of online advertising that targets shoppers who have already visited an online store. Merchants re-target or re-market shoppers who have already been to their site. Google’s retargeting program, Google Dynamic Remarketing enables Google advertisers to retarget on the… > Read More

Remarketing Retargeting set up

6 Reasons to Set Up Google Dynamic Remarketing

Google Dynamic Remarketing is ecommerce focused retargeting program which runs on the Google Display network. Why Google Dynamic Remarketing? Is Google Dynamic Remarketing right for your online store? Check out the major reasons why retailers choose Google Dynamic Remarketing.  1. Recapture Site… > Read More

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