Mary Weinstein is the Director of Content at CPC Strategy, with extensive experience in all things retail search, Ecommerce, Google Shopping and digital marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee.
Recent Posts by Mary Weinstein
Today Google announced its beta Product Listing Ads program Shopping Campaigns is now available to all online merchants. Shopping Campaigns, a PLA structure designed to make managing and creating PLAs more intuitive within AdWords has been in beta since October. Here are… > Read More
Here are some major Google terms marketers, advertisers, and retail search managers should be intimately familiar with. Google Search Glossary Product Listing Ads (PLAs): Product Listing Ads are paid display ads within Google search. These ads are managed within AdWords and charge… > Read More
Google announced the arrival of Google Shopping Campaigns in late October (2013), as a new way to break out Product Listing Ads campaigns for Google Shopping. Google Shopping Campaigns allow advertisers to easily structure product ads with a more intuitive ad creation, and less… > Read More
Last year Americans spent $126 on Valentines day per person roughly $17 billion in total, 1/5 of which was spent online. Here are some interesting Valentine’s Day statistics to consider for 2014 sales. 2014 Valentine’s Statistics Valentine’s is predicted to generate $17.3 billion… > Read More