Mai P. Tran

Mai graduated from Brown University with an M.A. in Public Policy, and UC Berkeley with a B.A. in Political Science and Mass Communications. She is a contributing writer for CPC Strategy's Blog. Outside of blogging on digital retail marketing trends and strategies, she also writes on social justice and social enterprise topics.

Recent Posts by Mai P. Tran


Global Retail: U.S. Retailers’ Guide to Selling Internationally

How U.S. retailers can enter the global retail world via eCommerce channels In today’s digital market space, businesses and consumer interact, sell, and… > Read More


Tmall and Tmall Global: the “Fast Track into China” for U.S. Retailers

Companies such as Apple, Nike, Gap, Steve Madden, Costco, and even Amazon have discovered a convenient, easy way to reach Chinese consumers: Tmall… > Read More


Buy or Sell on Alibaba, the World’s Largest E-commerce B2B Marketplace

Why Businesses Should Buy or Sell on the Alibaba Marketplace: When headlines announced in September 2014 that Alibaba was the largest IPO in… > Read More


Selling Internationally on eBay: Features and Benefits for Retailers

Toys R Us, a multibillion, Fortune 500 has something in common with Gelb Music, a privately owned music store in Redwood, Ca. These… > Read More


Amazon Global Selling, the Top U.S. International Marketplace

If retailers are looking to expand their business internationally, Amazon Global Selling is a great pick. With operations in ten international marketplaces — the United… > Read More


Global Retail: The Biggest Challenges to Overcome When Selling Internationally

In today’s digital market space consumers and businesses interact, sell, and buy beyond their local borders. With greater access to foreign markets, many… > Read More