Leanna Kelly

Leanna graduated from Fairleigh Dickinson University (NJ) in 2012 with a BA in Creative Writing and lived in NYC for two years. In 2014, she returned to her home state of California where she enjoys eating too many fish tacos, skipping winter, and writing quality web content for CPC Strategy. Follow her on Twitter @slylikeasmeagol.

Recent Posts by Leanna Kelly

Google tag manager for retailers

Google Tag Manager 101 for Retailers

If you’re not using Google Tag Manager (GTM), you’re missing out on a valuable free tool to track events that happen on your ecommerce site…. > Read More

facebook reporting bug

Facebook Refunds Advertisers Hit by Reporting Bug

Mobile ads were about 84% of Facebook’s advertising revenue for the Q4 2016–but it looks like they’re going to have to give some of… > Read More

direct response videos

3 Steps to Creating Direct Response Videos That Convert

This is a guest post by Conor Grant, Marketing Manager at FuelX, a direct response video advertising platform.   Nobody likes a complainer who… > Read More

facebook post reach dropping

Is Facebook Lowering Your Reach? This Could Be Why

In the wake of the Google ad scandal (if it could be called that), Facebook’s implementing a new safeguard against spam. AI-automated processes to… > Read More

consumer packaged goods survey 2017

How Do Shoppers Buy CPG Products Online? [New Study]

Consumer Packaged Goods (CPGs) hit $10 billion in ecommerce sales in 2016, according to 1010Data. That’s a whopping 36%+ growth from 2015. While… > Read More

amazon vs walmart apparel

Walmart vs. Amazon: The Race for Ecommerce Apparel Sales

In the race for ecommerce apparel, there are two standout contenders–and they’re not the ones you would have expected to see in this… > Read More

google shopping vs bing shopping ads

Google Shopping vs. Bing Shopping Ads: How are They Different?

If you do a search for “Google vs Bing” online, you’ll find plenty of articles with aggressive titles like “Search Engine Showdown” and… > Read More

subscribe with amazon program

Amazon Launches “Subscribe With Amazon” Platform for 3P Sellers

Amazon just announced the arrival of their 3P self-service subscription marketplace–not to be confused with Amazon’s Subscribe ‘n’ Save program, which is an entirely… > Read More

google shopping product feed optimization

8 Key Google Shopping Product Feed Optimizations [Checklist]

Optimizing your Google Shopping feed? Read this first. Not only could these Google Shopping feed optimizations help boost your visibility on the SERP,… > Read More

facebook ad types for retailers

The Best Facebook Ad Types for Retailers

At first glance, Facebook advertising looks a little overwhelming. With dozens of ad types, targeting options and placements and 11 different sales- and… > Read More