Katen Raj

Katen is an Account Manager at CPC Strategy and works with e-Commerce merchants to get the most out of their PPC Campaigns. Using cutting edge techniques and strategic insight, Katen works to optimize the return for a variety of online retailers. Before joining the team Katen graduated from the University of California San Diego, with a double major in Economics and Psychology.

Recent Posts by Katen Raj

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Service Provider Spotlight: Rejoiner

At CPC, we’re constantly looking to learn about new ways to market online, and the best places and ways to sell products. When we find something good, we want you to be the first to know about it. Every once in a… > Read More


The Free Shipping Formula for Online Retailers

There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful, I can safely say: sales volume will increase when you offer Free shipping. Free Shipping taps into the dark… > Read More


5 Ways to Increase Email Marketing Conversion Rates

Email lists are a valuable part of any E-Commerce repertoire. Each email is a reflection of the time, money and hours spent turning hard earned traffic into sales. Now how do you turn those sales into repeat customers?  Here are 5 ways… > Read More


Why Every E-Commerce Retailer Needs a Unique Selling Proposition

Possibly the most important decision you make about your business is its Unique Selling Proposition. What do you offer that your competitor doesn’t? What do you do that makes customers want to come back? Do you have the best customer service team… > Read More

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Amazon Marketplace Poaches Extra Sales through Webstores

Before I begin, I must first pay my respects to the almighty Amazon as a consumer. Amazon you are the King of all things E-Commerce, the ace in the hole, the Great Bambino – You are Peyton Manning to the Denver Broncos…. > Read More


Make More Money Using Ad Extensions

AdWords Ad extensions provide extra information for potential customers.  They enhance your standard Ad to include additional business info and lead to higher CTRs. The extensions appear alongside your Ad on Google.com and most times across the display network. I wouldn’t recommend coming right… > Read More


Bidding and Budget Options on Google AdWords

You’ve done your homework. You’ve got a quality website and a service offering or action you want searchers to complete. You’ve toiled over a fool proof method to organize the campaign hierarchy, and selected the locations and languages your Ads will be served in…. > Read More

Google AdWords Campaign Setup: Location, Networks, and Devices

Creating an AdWords account and setting up your 1st campaign can take no time at all. Within minutes you can run Ads on the biggest search engine in the world and send targeted leads to the landing pages you designate. Google’s system… > Read More

Google AdWords Account Set Up

Are You Ready for AdWords? Do you think you are ready to begin marketing on Google AdWords? Are you prepared to sign up with the largest online advertising service in the world?  Below you will find basic step by step instructions for setting… > Read More


An Introduction to Google AdWords

Google indexes and organizes mountains of information from across the internet, then makes this information available to users throughout the world who are searching online. These searchers all come to Google looking to scratch an itch, an itch that you can scratch… > Read More