Katen Raj

Katen is an Account Manager at CPC Strategy and works with e-Commerce merchants to get the most out of their PPC Campaigns. Using cutting edge techniques and strategic insight, Katen works to optimize the return for a variety of online retailers. Before joining the team Katen graduated from the University of California San Diego, with a double major in Economics and Psychology.

The Free Shipping Formula for Online Retailers

Posted by Katen Raj on April 17, 2012 in Comparison Shopping, Customer Service Strategy, Featured, Fulfillment, Marketplaces, Paid CSEs, Paid Search, The Kitchen Sink

There is something decidedly special about offering free shipping. Whether it’s because everyone loves free stuff or paying for shipping is extra painful, I can safely say: sales volume will increase when you offer Free shipping. Free Shipping taps into the dark… > Read More

5 Ways to Increase Email Marketing Conversion Rates

Posted by Katen Raj on April 4, 2012 in Customer Service Strategy, Email Marketing, Featured, Landing Page Optimization, The Kitchen Sink

Email lists are a valuable part of any E-Commerce repertoire. Each email is a reflection of the time, money and hours spent turning hard earned traffic into sales. Now how do you turn those sales into repeat customers?  Here are 5 ways… > Read More

Why Every E-Commerce Retailer Needs a Unique Selling Proposition

Posted by Katen Raj on March 28, 2012 in Customer Service Strategy, The Kitchen Sink, Tools & Services

Possibly the most important decision you make about your business is its Unique Selling Proposition. What do you offer that your competitor doesn’t? What do you do that makes customers want to come back? Do you have the best customer service team… > Read More

Amazon Marketplace Poaches Extra Sales through Webstores

Posted by Katen Raj on March 21, 2012 in Amazon, Comparison Shopping, Featured, Marketplaces, Paid CSEs, The Kitchen Sink

Before I begin, I must first pay my respects to the almighty Amazon as a consumer. Amazon you are the King of all things E-Commerce, the ace in the hole, the Great Bambino – You are Peyton Manning to the Denver Broncos…. > Read More

Make More Money Using Ad Extensions

Posted by Katen Raj on February 23, 2012 in Featured, Google Adwords, Google+, Paid Search

AdWords Ad extensions provide extra information for potential customers.  They enhance your standard Ad to include additional business info and lead to higher CTRs. The extensions appear alongside your Ad on Google.com and most times across the display network. I wouldn’t recommend coming right… > Read More

Bidding and Budget Options on Google AdWords

Posted by Katen Raj on February 8, 2012 in Google Adwords, Paid Search, Strategy

You’ve done your homework. You’ve got a quality website and a service offering or action you want searchers to complete. You’ve toiled over a fool proof method to organize the campaign hierarchy, and selected the locations and languages your Ads will be served in…. > Read More