Jon Gregoire

Jon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up the agency's inbound marketing program. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption.

Recent Posts by Jon Gregoire


A Refreshingly Honest Take on Ecommerce & The Evolution of SEO

Jo Benson is a former IBM-er, the COO of Vortx, and perhaps best of all, a delightfully honest interviewee.  Her current company, Vortx,… > Read More


Google Introduces New Merchant Center Shipping Configuration Tool

Yesterday, Google announced a new feature in the Merchant Center – a shipping configuration tool that allows merchants to provide shoppers with more accurate… > Read More

Defining a Sophisticated Amazon Marketplace Strategy: Q&A With CPC’s Pat Petriello

When you bring up Amazon to a reseller, you can get some very polar reactions. On one hand, you have retailers with a strong dislike for Amazon… > Read More

Google AdWords Adds Dynamic Sitelinks Feature to Enhance Relevancy

Of the 9 staple AdWords extensions, sitelinks are among the most effective for ecommerce businesses. They funnel shoppers to targeted pages on your… > Read More

Google Shopping Product Reviews to Roll Out Mid-September

Google Shopping will start featuring product reviews on the SERP starting “mid-September.” The noticeable orange 5-star rating system will be a sure differentiator… > Read More

Amazon Opens Up the Buy Box to Used Products

The infamous Amazon Buy Box is no longer exclusively for new products. Sellers of used products can now be featured in the Buy… > Read More

PPC Trademark Abuse is a Bigger Deal Than You Think

Ever notice those annoying and shamelessly spammy AdWords ads? I’ll give a good example that shows even the mighty Nike brand isn’t immune… > Read More

Amazon Product Ads Re-Opens Shoe Category

This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads… > Read More

Today: Q4 Retail Search Strategy with HookLogic [WEBINAR]

Today at 11 AM PST, we’ll be joined by product ad technology platform HookLogic to dive into Q4 Retail Search Strategy – the… > Read More

3 New Unintuitive Findings on Consumer Behavior From HookLogic

This is a guest mini-post from HookLogic’s Director of Marketing, Erin Geoghegan. Join us next Tuesday as we team up with HookLogic to… > Read More

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