Jeff

Jeff is a graduate of the University of California San Diego with degrees in Economics and Psychology. He currently works as one of our Senior Account Managers at CPC Strategy, helping research new management techniques and train new CPC Strategy employees in the art of comparison shopping marketing.   Jeff has been with CPC Strategy since February 2009 and is a pillar for information and resources related to anything about comparison shopping, especially Google Shopping.

Recent Posts by Jeff

Google PLA update

Breaking News: Google Shopping Campaign Update

If you missed the Google Shopping boat, the Product Listing Ads (PLAs) program underwent major adjustments this October. The new update, although still… > Read More

Google’s New Data Feed Rules: Images, Multi-Packs and Custom Products

This May, Google announced data feed specification updates for online merchants using Product Listing Ads. If you are an online merchant selling on… > Read More