James Lommer

Recent Posts by James Lommer

Utilizing Sponsored Products on Amazon in Q4

Utilizing Sponsored Products on Amazon for Q4 With Q4 rapidly approaching, Amazon will soon be inundated with an influx of traffic as the… > Read More

An Overview of Custom Audiences on Facebook

Custom Audiences on Facebook: An Overview of Audience Types An ad is only as effective as the person reading it perceives it to… > Read More

google expanded text ads

A Look at the New Google Expanded Text Ads

Google Expanded Text Ads, Responsive Ads, and Device Bid Adjustments Updated Post: Analyzing Early Performance Results of Expanded Text Ads In May, Google… > Read More

google local inventory ads

Google Local Inventory Ads – New Updates for 2016

Updates to Google Local Inventory Ads Despite how emphatic online shopping in the e-commerce industry is, local spending is still alive and well…. > Read More

Social Media Advertising Platform

A Breakdown of Each Social Media Marketing Platform for Retailers

Advertising on social media outlets has become an inherent necessity as the e-commerce industry continues its steady reign of retail-prominence. With advertising options… > Read More

Pinterest Retargeting promoted pin

Pinterest Retargeting: New Additions in 2016

Pinterest Retargeting Tools¬†Update With the rapid expansion of social media platforms, businesses in e-commerce are continually being met with an ever-growing list of… > Read More


A Review of the Amazon Launchpad Program

What is Amazon Launchpad? Today, the digital retail industry is as prominent as ever. With the likes of crowdfunding platforms, venture capitalist firms,… > Read More