James Lommer

Recent Posts by James Lommer

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RLSA Strategies: Target and Bid versus Bid Only

Adwords has come a long way since it launched. Keywords, while still of the utmost importance, are far from being the sole targeting… > Read More

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A Retailer’s Guide to Gmail Ads

Whether it’s keeping up with family, friends, or colleagues, email is alive and well. With over 1 billion active users, Gmail continues to… > Read More

The Adwords Quality Score: A Fundamental Necessity

I’m going to let you in on a little industry secret: Google’s goal is to serve users ads they’ll find relevant. Okay, it’s… > Read More

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Shopping Ads in the Google SERP Are Now Scrollable

Google’s search engine results page (SERP) has been the subject of quite a few ad layout changes this year. In February, the company… > Read More

Expanded Text Ads: Analyzing Early Performance Results

A couple months ago, Google announced its latest implementation to Search advertising with the introduction of Expanded Text Ads. The new installment, which… > Read More

The Facebook Audience Network: An Overview for Retailers

The power of Facebook ads, off Facebook. This is the theme the social media giant has pushed in regards to its Facebook Audience Network. The program,… > Read More

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Google Increases Number of Reviews Required for Seller Ratings

Seller Ratings Policy Update and What It Means For Small Business Retailers Google has recently made it official that the number of reviews… > Read More

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A Guide To Facebook Targeting Options

Retargeting is great as it allows advertisers to focus their attention on users who have previously shown interest in or engaged with their… > Read More

Google Shopping Trends: Preparing for Q4

Google Shopping Trends: A Look at Q4 From Last Year and What to Expect This Year Q4 is, without question, the most demanding… > Read More

Lead Ads On Facebook and What They Mean For Retailers

Lead Ads On Facebook and What Retailers Should Know Lead generation is one of the most essential components of marketing for ecommerce retailers…. > Read More

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