Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned home to California to pursue his passion for writing. He has written for a number of exciting industries -- from cryptocurrency projects to cannabis lifestyle brands. Greg is a news and travel junkie who loves far away places, exotic foods, and nerding out to a good sci-fi or fantasy novel.

Recent Posts by Greg Swan

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Facebook Tabs for Canvas with Collection | The Features & How to Use

Facebook has released a new feature that allows advertisers to bring the catalog shopping experience to mobile users — Tabs for Canvas with… > Read More

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AdWords Editor 12.3 | All of the New Features + Expert Analysis

Google recently released a new version of AdWords editor that packs some exciting new features. Upgrading to the latest version (12.3) will give… > Read More

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5 Powerful Ways to Promote YouTube Videos With AdWords

Did you know that there are Google AdWord techniques that you can use to promote your videos to YouTube’s one billion active viewers?… > Read More

AdWords vs AdSense: 3 Big Differences That You Should Know

AdWords and AdSense are two separate advertising platforms offered by Google that have very different use cases. Often used in the same context,… > Read More

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Spotify Ads | How to Leverage Music and Big Data to Win Consumers

Spotify went public in 2008 in a market crowded with rival music services. In less than 10 years, the music streaming app has… > Read More

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Facebook Categories for Dynamic Ads | How-to + Expert Tips

Facebook recently released a new ad format: Categories for Dynamic Ads. Here’s a quick review of what Categories for Dynamic Ads are, the… > Read More

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Facebook F8 2018 Quick Recap: What You Need to Know

Thousands of developers and industry experts descended upon San Jose last week for Facebook’s annual developer conference known as F8. CPC Strategy was… > Read More

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4 Ways The Facebook Watch Monetization Update Helps Video Creators

Facebook has announced major updates to ad formats and monetization on Facebook Watch, a signal that the social media giant is stepping up… > Read More

How to Engage and Win With Influencer Campaigns in 6 Simple Steps

You’ve read about influencer campaigns and know they are effective for profitable, long-term value. Before you can leverage the power of digital influencers… > Read More

Facebook’s Upcoming “View Ads” Feature – What You Need to Know

Facebook is rolling out a new feature, “View Ads,” that enables anyone to view all of the ads of a particular Facebook Page…. > Read More