Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

Google Rebrands AdWords To Google Ads

Google has officially rebranded its famed AdWords advertising service to Google Ads. The rebranding was first announced back in June of this year,… > Read More

bing shopping

Bing Shopping Q4 Prep & Best Practices With CPC Strategy

From Black Friday to Christmas, the busy Q4 shopping season represents the highest sales volume period of the year for most businesses —… > Read More

instant experiences templates

Facebook Canvas Ads Become Instant Experience Ads With New Features

Facebook just rebranded its signature Canvas ads to Instant Experience, taking the immersive mobile shopping experience to a new level. More than just… > Read More

instagram about this account feature

Instagram’s ‘About This Account’ Feature Is A Marketer’s Advantage

Social media marketers will be delighted to hear that Instagram’s upcoming feature aimed at improving transparency, “About This Account,” enables you to view… > Read More

cpg industry trends

7 CPG Industry Trends and Opportunities For Digital Retailers

Online sales made up 90% of the growth in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry…. > Read More

the facebook algorithm

The Facebook Algorithm | How It Works and How to Master It

Last year advertisers spent a colossal $39.4 billion on sponsored content for Facebook. However, most of them would struggle to explain to you how Facebook ranks… > Read More

youtube ads

YouTube Ads | How To Use Video Advertising To Grow Your Brand

Did you know that YouTube is the world’s second most popular search engine? Over 1.5 billion users visit the website monthly to consume… > Read More

google ads optimization score

Google Ads Optimization Score | What Does It Really Mean?

Heads up Google Ads users — there is a new Optimization Score that is now viewable in the Recommendations tab of your accounts…. > Read More

MAGIC 2018: Hot Topics From the Conference Floor

Hundreds of fashion brands and retailers descended upon Las Vegas last week in what is considered one of the biggest fashion events of… > Read More

customer retention

Why Customer Retention Matters (And How to Improve It)

We focus an enormous amount of resources on acquiring new customers. Research shows as much as 80% of our marketing budget is spent on… > Read More