Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech.

Recent Posts by Greg Swan

in market audiences for search ads

Google’s New In-Market Audiences for Search Ads + How To Use

Google first announced in-market audiences for search ads at Google Marketing Next last year in San Francisco. The much-anticipated feature, which uses machine… > Read More

Google Shopping | How to Target Every Part of the Funnel

Since its debut as Froogle back in 2002, Google Shopping has evolved into a powerful product-based platform that can be used to guide… > Read More

Bing Automated Dynamic Product Extensions | Everything You Need To Know

The Bing Ads platform has received a series of AI-powered enhancements this year in the form of Automated Extensions. While many of these… > Read More

influencer marketing roi cpc strategy

How to Measure the ROI of Your Influencer Marketing Campaigns

Influencer marketing has become a cost-effective way for brands to send an organic message to their target audience. However, measuring the success of… > Read More

Instagram Shopping Expands to Stories

Shopping for Instagram first released to select countries last year, allowing users to shop their favorite brands right from within the Instagram feed without having… > Read More

Instagram Hits 1 Billion Active Users, Launches Instagram TV

It’s been a big month for Instagram. The Facebook-owned photo-sharing app hit one billion monthly users for the first time and just launched Instagram… > Read More

7 advanced adwords rlsa tactics cpc strategy

7 Advanced AdWords RLSA Tactics You Should Be Using

Remarketing Lists for Search Ads (RLSA) was first released in 2013 and has since become one of the most powerful retargeting features of… > Read More

5 Facebook Ad Templates From the Experts

There are over 1.45 billion active daily users on Facebook — and winning any of them as customers mean your ads need to cut… > Read More

facebook custom audiences new requirements + expert analysis

New Requirements for Facebook Custom Audiences + Expert Opinions

Heads up advertisers, one of Facebook’s most powerful targeting tools, Custom Audiences  — is about to undergo change. Facebook announced new requirements for uploading and… > Read More

WhatsApp Business | Scaling Customer Service With Messaging

WhatsApp Business released late last year, enabling small companies to scale their customer service to the encrypted messenger app’s 1.5 billion (and growing)… > Read More