Greg Swan

Greg graduated from CSU Sacramento with a degree in International Relations. After teaching English in Istanbul, he returned to California to pursue writing about tech and digital marketing.

Recent Posts by Greg Swan

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Google Adds Call-to-action Extensions for YouTube Ads

Google recently released new call-to-action (CTA) extensions for YouTube, giving advertisers the ability to add an interactive, customized element to their YouTube ads…. > Read More

how to find the best long tail keywords

How To Find The Best Long Tail Keywords For Ads

Understanding which long tail keywords your target audience is using is critical for search engine marketing success in addition to improving your on-page ecommerce… > Read More

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Search Engine Marketing For Ecommerce Brands

Most of your ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results on the search… > Read More

conversational commerce

What Is Conversational Commerce & Why You Should Care

The ways consumers communicate with businesses are fast changing. Consumer expectations of speed and convenience have spurred new innovations that are opening up a… > Read More

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The Bing Ads Quick Guide For Retailers 2019

Many advertisers make the mistake of forgetting that consumers use more than just Google for searching and discovering products — many use Bing’s… > Read More

google shopping ads guide for retailers 2019

The Complete Google Shopping Ads Guide For Retailers 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your… > Read More

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Facebook Live Video Shopping Being Tested In Thailand

Facebook is reportedly testing a new feature that allows merchants to showcase their products live via video, in an apparent nod to shopping… > Read More

12 changes that impacted facebook advertising in 2018

12 Big Changes That Impacted Facebook Advertisers In 2018

It has been a roller coaster year for advertisers on the world’s largest social network. Data and privacy controversies rocked Facebook in 2018,… > Read More

The Ultimate Ecommerce SEO Checklist for Brands in 2019

Let’s face it: most ecommerce traffic begins with a search engine — and 67% of that web traffic goes to the first five results… > Read More

Are Google Shopping Campaigns Expanding to TV Placements?

Google Shopping advertisers may have noticed an interesting discovery recently: TV screens now show as a device for some Shopping campaigns. Our Retail… > Read More