David Weichel

+David Weichel is the Director of Paid Search at CPC Strategy. He specializes in conversion rate optimization, search behavior research and attribution analysis. David graduated from the University of California, San Diego with a B.S. in Management Science.

Recent Posts by David Weichel

What Is Data Feed Quality?

  CPC Strategy has begun another series titled “What Is?” aimed to help new and experienced merchants revisit their data and optimizations strategies for being successful on comparison shopping engines (CSE’s). The first post focuses data feed quality, what it is, and… > Read More

Travis Details Shopzilla's New Reporting Tool

This week Shopzilla unveiled a new reporting tool that sports a user-friendly interface and faster response time for merchants trying to assess the health of their CSE campaigns. You can check out Travis, account manager at Shopzilla, detailing the specs of the… > Read More

Shopzilla Increases CPC Rate for Costumes & Accessories

In anticipation of the Halloween shopping season Shopzilla announced that it will be increasing the minimum bid in the Costumes & Accessories category to $0.25.  Effective September 7th through October 28th, this 10 cent rate increase is Shopzilla’s response to the expected… > Read More