David Weichel
+David Weichel is a Web Analytics Consultant and CSE Manager at CPC Strategy. He specializes in conversion rate optimization, search behavior research and attribution analysis. David graduated from the University of California, San Diego with a B.S. in Management Science.
Recent Posts by David Weichel
SEO Experts Discuss Rich Snippet Manipulation
A couple days ago I reported on how Google is allowing merchants to spam rich snippets and essentially vandalize their search results. You can read the full article on rich snippet spam here. At the end of the article I tried to come up… > Read More
Google Allows Spam in Rich Snippets with Schema.org
Rich Snippets & Schema.org Back in June of last year Google teamed up with Bing and Yahoo! to create and support a unified set of structured data markup on web pages known as schema. Schema.org is the official documentation for webmasters looking to add… > Read More
How Klout Is Redefining Your Social Media Marketing Strategy
Social media is playing a much larger role for many online brands and industries today. The emerging, widespread popularity of Klout, a service that measures and quantifies online social influence based on reach and engagement on sites like Twitter, Facebook and Google+,… > Read More
Googlebot Is a Browser – Lessons from #SearchLove NYC
There’s a really solid post on Michael King’s blog arguing the case for Googlebot actually being Google’s Chrome browser. While there isn't any conclusive evidence that points specifically at Chrome being the user-agent in question, we can conclude that Googlebot is indeed… > Read More
Google Product Search Variation Instructions Updated
The Google Product Search team recently updated the Products Feed Specifications page to elaborate on how merchants should submit variation data for their products. Nothing ground breaking since a lot of this information was already on the page, it was just a… > Read More
Nextag Introduces Brand Level Bidding and Marketing Messages
While CPC Strategy was at IRCE 2011 back in June, we were fortunate enough to get a sneak peek at Nextag's beta version of their new Merchant Dashboard. It was good. And ever since then we've been holding our breath, eagerly waiting… > Read More
