+David Weichel is the Director of Paid Search at CPC Strategy. He specializes in conversion rate optimization, search behavior research and attribution analysis. David graduated from the University of California, San Diego with a B.S. in Management Science.
Recent Posts by David Weichel
Multi Channel Marketing – The Impact of Multi & Cross Channel Interactions on Your Retail & Marketing Strategy
Multi-channel marketing used to be a term that literally almost made me cringe. It felt like a buzz word that a lot of online retailers /marketers would throw around without much tangible, let alone actionable, meaning to it. Almost like hearing someone… > Read More
Google, over the past 5 years, has accumulated massive amounts of data about product-related user queries, slowly building their understanding of what is and isn’t a commercial, or transactional, query. They’ve recently used this product search algorithm to build a new ecommerce focused advertising platform… > Read More
Ninjas don’t show up on radars, but that doesn’t mean they don’t use them. And when it comes to Google Shopping, every analytics or paid-search ninja should know exactly which products and product targets are responsible for clicks and conversions within their… > Read More
Google is slowly unveiling what it has in store for users with its new paid version of Google Shopping, formerly known as Google Product Search. The implications for both shoppers and retailers are huge and since we’re starting to see much more… > Read More
Pagination, navigation, canonicalization – OH MY! If you’re an ecommerce site these are all woes that you’re probably familiar with already. How do I make my 20,000 pages accessible and useful for my users? Can I make it both functional for my users as… > Read More