CPC_Andrew
+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things comparison shopping related. In September 2010, Andrew finished writing the first-ever Merchant Comparison Shopping Handbook which teaches online retailers the most effective way to start and manage their comparison shopping campaigns. Today Andrew spends most of his time consulting medium and large online retailers and online marketing agencies. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798.
Recent Posts by CPC_Andrew
An Intro to Landing Page Optimization with Unbounce.com
Landing page optimization is one of the most under-appreciated ways to increase online sales dramatically. Even an uptick in conversions by .1% can add tens of thousands to your store’s total online sales each year. To help get the word out, we… > Read More
50 Ecommerce Remarketing Strategies
Remarketing is a simple concept. In fact, it’s the premise of most traditional marketing campaigns. Simply put, the more often a message is seen or heard by the same prospects, the more likely it is to be successful. We’ve compiled a comprehensive… > Read More
Ecommerce Retargeting Basics with Chango
Today we’re excited to present our ecommerce business owners with a quick 5-question interview on the new hot topic of retargeting with Chango’s Director of Marketing, Ben Plomion. 1. How should online retailers know which service to look into – search or site retargeting? When… > Read More
Product Performance Report Update Makes SKUs Easier to Track in Google’s Merchant Center
On Thursday March 8th Google announced the release of a new product performance report tool that lets online retailers track the effectiveness of each SKU through Google’s Merchant Center. The new analytics dashboard lets ecommerce merchants break down product performance by brand,… > Read More
Why I Love GetElastic and Sh*t Ecommerce Consultants Say
If you haven’t heard of GetElastic.com, an ecommerce blog run by Linda Bustos, here’s your introduction: It’s great. A few reasons why: 1. Linda Bustos shares some of the best tests and case studies on social media, website usability, and conversion rate… > Read More
If Only Robots Could Do SEO
Whenever I tell an online retailer to work on their SEO I feel like crap. Their response is usually one of four things: 1. a long silence 2. a grunt 3. a sigh 4. a trailing, “I know…” Even if I give… > Read More
