CPC_Andrew

+Andrew Davis is CPC Strategy's Director of Marketing, an expert in ecommerce marketing strategy, product marketing and all things shopping engine related. You can contact Andrew directly at andrew@cpcstrategy.com or via phone at 619-297-3798.

New Product Listing Ads Guide Pages: Ad Group Validation, Product Grouping, Data Feed Optimization Questions Answered

Posted by CPC_Andrew on June 17, 2013 in Ecommerce, Google Shopping

Over the past few days we’ve updated our Product Listing Ads Guide which now contains more than 20,000 words on how to manage and make Google Product Listing Ads profitable. The latest additions are as follows: 1. How to validate a Google… > Read More

CPC Strategy CEO Rick Backus To Speak About Product Listing Ads At The Internet Retail Conference In Chicago On Tuesday, June 4th At 8:30 AM

Posted by CPC_Andrew on May 31, 2013 in Comparison Shopping, Ecommerce, Google Shopping

From IRCE: SEARCHING FOR SUCCESS WITH THE NEW GOOGLE SHOPPING Google Shopping is a new program in which retailers bid for placement in search results. Many retailers are scrambling to adjust to the loss of free clicks on the former Google Product… > Read More

New Page Added To The Google Product Listing Ads Guide: News Resources

Posted by CPC_Andrew on May 30, 2013 in Comparison Shopping, Paid CSEs

Stay in the know. We added a page to our Google Product Listing Ads Guide with the people and companies you should follow if you want to stay up to date with the latest and greatest information on Google Product Listing Ads…. > Read More

AddShoppers Adds New Video Explaining Their Free Social Analytics Tool

Posted by CPC_Andrew on May 23, 2013 in Analytics, Ecommerce, Social Media

We usually don’t support services unless we’ve given them a thorough inspection for quality and value. AddShoppers provides both. The social analytics dashboard and marketing tool for retailers has a free version to sign up for and tons of great features. A… > Read More

Top 50 Online Marketing Ad Programs

Posted by CPC_Andrew on May 23, 2013 in Ecommerce

1.Google Shopping/ Product Listing Ads (PLAs) Date Founded: December 2002 (originally known as Froogle.) Interesting Facts: Google Product Search was Google’s free shopping program. Google Shopping is a paid cost per click program which is managed through AdWords. To list on Google Shopping,… > Read More

New Page Published On The Product Listing Ads Guide: CPA Campaigns

Posted by CPC_Andrew on May 20, 2013 in Comparison Shopping, Ecommerce, Paid CSEs

Did you know you can set up Google Shopping to be a commissioned-based program like Ebay or Amazon? Well, you can, and we share how to in our latest addition to the most comprehensive Product Listing Ads guide on the planet. You… > Read More