2018 Fashion Survey: How Shoppers Will Browse and Buy Clothing
In CPC Strategy’s latest study, we asked 1500 U.S. Shoppers how and why they buy clothes online, so you can incorporate these findings into your performance marketing strategy.
Of course, no conversation about selling online would be complete without mention of Amazon–and they come up a lot.
If there’s one thing this survey shows, it’s that 2018 will be a year of change for apparel retailers and brands.
The 2018 U.S. Forecast on Apparel Shopping Trends
This Apparel survey wasn’t supposed to revolve around Amazon—but as with most ecommerce conversations, Amazon is at the center.
Historically, Amazon struggled to display clothing in an easy-to-browse manner (even eBay did a better job). And up to this point, they’ve failed to gain high fashion labels who state the bargain platform “does not fit with [their] brands.”
However, this survey hints that Amazon may have finally hit their stride in a few key apparel sectors.
Cowen & Co. predict Amazon will sell $28 billion worth of clothing in 2018, and others have predicted that Amazon’s apparel sales could reach
$85 billion by 2020.
In this survey, we’ll explore data that shows where Amazon’s winning at apparel, where bricks-and mortar still have the upper hand, and how retailers and brands can compete.
- Pros & How shoppers view Amazon in the apparel space
- Whether desktop or mobile are the current king for apparel shopping
- What apparel shoppers value most on your website
- Why more shoppers are choosing Amazon for apparel