At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers.

For the first time, we are opening up our archive to the public, showcasing our most popular Google Shopping webinar recordings and slides – for FREE.

As seen below, we’ve provided a direct link to each recording (no need to opt-in!)

If you would like to request a specific topic or webinar recording, please email tara@cpcstrategy for more information.


Ultimate List of Google Shopping Advertising Webinars:

Advanced Google Shopping Strategies to Rank Higher in 2017

Summary: Is your current Google Shopping strategy enough to outrank your competitors & drive high quality traffic to your eCommerce site? It’s a question many eCommerce marketers are asking themselves as they reflect back on their campaign performance.

Featuring:  CPC Strategy

What You Will Learn:

  • How Google Shopping Growth Impacts Strategy
  • Manipulating the Product Feed to Improve Ad Relevancy
  • Targeting Consumer Searches Through PLAs
  • Advanced RLSA Audience Targeting Capabilities
  • Utilizing Google Special Offers to Drive Conversions
  • Your Product Mix & How to Leverage for Increased Performance

 


Customer LifeCycle Marketing Strategies

Summary: With ecommerce giants like Amazon taking more & more market share each day, ecommerce marketers are being forced to re-think their customer acquisition strategies & how they can retain their current customer base and create a more personalized shopper experience.

Featuring:  Join leading industry PPC experts, CPC Strategy, & leading predictive lifecycle marketing experts at Windsor Circle as they showcase proven strategies to acquire & retain customers at a more efficient & cheaper cost.

What You Will Learn:

  • Top 3 Google Shopping Strategies for 2017
  • Ways to Predict Future Purchase Decisions

 

5 Advanced Strategies to Supercharge Your RLSA Campaigns

Summary: Paid Search Advertising is changing…for the better. We’re now seeing more sophisticated ways to target consumers’ searches, beyond keyword targeting. Leverage the power of audience signals from your site to run Remarketing List for Search Ads and stay top of mind for consumers looking to purchase.

Featuring:  Join Google & CPC Strategy as we team up to dive into RLSA & Remarketing strategies that’ll help supercharge your paid search campaign performance.

What You Will Learn:

  • Why is RLSA valuable?
  • Using RLSA in conjunction with Google Shopping
  • Adjusting Your Bid Strategy for only Most Qualified Users
  • Strategic Ways to Maximize Your Branded & Non-Branded Traffic
  • Implement an upsell strategy for previously converted users

 

Uncover the Threats Lurking in Your Campaigns

Summary: Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.

Featuring: CPC Strategy & BrandVerity

What You Will Learn:

  • Search Intelligence vs Paid Search Monitoring
  • Manual vs Automated Monitoring
  • Factors driving up CPC and driving down CTR
  • Corrective Actions to Take Today
  • Live Q&A with Paid Search Experts

 


 

How to Maximize Google Shopping Campaign Profitability

Summary: If you’ve thought about or asked yourself these questions before, I highly recommend joining CPC Strategy’s open forum Q&A, where our Google Shopping Gurus will answer any questions you have around campaign optimization.

Featuring: CPC Strategy

What You Will Learn:

  • How can decrease advertising spend, while increasing revenue?
  • Are there any truly advanced strategies to get our PLAs to show up?
  • Are my Google Shopping campaigns performing at optimal level?
  • How do we manipulate the product feed to improve ad relevancy?
  • How do we out-compete the Big Box Retailers on Google’s SERP?

The Q4 Digital Commerce AdTalks

Summary: Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. Because of the inevitable holiday shopping rush, this time of year can be stressful for retailers looking to maximize resources.

Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMrush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.

Featuring: CPC Strategy, SEMrush, Miva

What You Will Learn:

  • 3 Days Full of Ecommerce Expert Presentations
  • Maximizing Profitability in Q4 on Multiple Channels
  • Holiday-Specific Strategies to Stretch Your Advertising Dollars
  • Strategies to Ensure Success Past Q4 into 2018
  • Open Q&A Forums with Our Ecommerce Experts

 

Out-competing Amazon on the Google SERP Over Black Friday

Summary: $9 billion in sales. That’s how much consumers are projected to spend from Thanksgiving Day through Cyber Monday, according to Adobe Data. And with Amazon’s recent push in Google Shopping investment, it’s imperative your Shopping & text ad campaigns are optimized and efficient to compete against the likes of Amazon.

Featuring: CPC Strategy

What You Will Learn:

  • How do we compete with the Amazon.com’s of the world budgets?
  • How should I adjust my normal budget in the coming weeks?
  • Any Thanksgiving Weekend-specific Shopping strategies?
  • How to set automated rules to get the most from my campaigns?
 

Product Feed Optimization 101

Demystifying Shopping Feed Technology & Strategy
 

About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.