Amazon

The Ultimate List of Amazon Advertising Webinars for Vendors & Sellers

By Tinuiti Team

Dec 04 2017

At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers.

For the first time, we are opening up our archive to the public, showcasing our most popular Amazon advertising webinar recordings and slides – for FREE.

As seen below, we’ve provided a direct link to each recording (no need to opt-in!)

If you would like to request a specific topic or webinar recording, please email tara@cpcstrategy for more information.

Amazon Advertising Webinars for Vendors & Sellers:

The State of the Amazon Marketplace

Summary: Without proper planning & forecasting, many sellers may see any new changes in the Amazon Marketplace affect their sales, fulfillment, pricing, marketing strategy & even profitability.

Featuring: Join our 4 Amazon Experts in a round-table discussion as they dive into expectations, trends & strategies that they predict will shape the Amazon Marketplace.

What You Will Learn:

How to Properly Prepare for International Expansion
Product Reviews – What’s Going to Happen Now?
Leveraging Your Marketing Strategy to Drive Sales
Customizable Pricing Strategies to Higher Profitability
What’s Going on With Amazon’s Brand Gating Policy?

How to Create Optimized Amazon Product Listings for 2017

Summary: Are your product listings optimized enough to show up for shoppers’ searches on the Amazon Marketplace? Are your most profitable keywords ranking? Are you improving your click through rates and conversion rates to maximize your profitability?

Featuring: We brought in CEO & Founder of Skubana, as well as our very own Head of Marketplace Strategy – who’ll discuss key optimizations you need to be making to stay ahead of your competition in 2017.

What You Will Learn:

Understanding Amazon’s A9 Search Algorithm
How to Create Conversion Rate Optimized Compelling Content
Case Study of Amazon Sellers’ Optimized Content that’s CRUSHING it
Title, Featured Bullet Points, Photos, Reviews, Video
How to Get Frequently Purchased Products Together
Amazon Tools That’ll Help You Streamline Optimizations

The 2017 Amazon Virtual Summit

Summary: 3 Day Summit filled with actionable Amazon advertising strategies.

Featuring: CPC Strategy experts, Feedvisor, & Seller Labs

What You Will Learn:

Day 1 | Optimizing Your Amazon Organic Ranking
Day 2 | Price Wars: Overtaking Your Competitors On Amazon
Day 3 | Finding More Traffic, Finding More Sales

FBA Profitability & Sales Channel Expansion Analysis

Summary: FBA is considered one of the most influential levers third-party sellers use to improve marketplace performance, but without a proper FBA analysis, many sellers could see a decline in profits. While some sellers are seeing profitable returns through FBA, many are still looking for an edge on other sales channels to increase revenue/profitability.

Featuring: CPC Strategy experts, & Brandon Levey, CEO & Founder of Stitchlabs.

What You Will Learn:

How to Decide Which Products & How Many to Send into FBA
Sell Profitably on FBA Without Cannibalizing Other Sales Channels
How FBA Can Help High-Volume Amazon Sellers Get Ahead
Q&A with the Amazon Experts

The Brand’s Webinar to Amazon A+ Content Optimizations

Summary: If you’re looking to enhance the performance of certain ASINs on the marketplace, Amazon A+ Content is where you want to invest. A+ detail pages allow you to improve search relevance, conversions & customer purchase confidence, therefore leading to a higher sales volume.

Featuring: CPC Strategy experts

What You Will Learn:

The Purpose & Value Behind A+ Content Detail Pages
Implementing the Best Guidelines & Best Practices
Why Brands Need to Invest in A+ Content
Featured Client Case Study Results
Q&A and Walk-Through

The State of Amazon’s Brand Gating Policy & Protection

Summary: While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans.

Featuring: We brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.

What You Will Learn:

Overview of Amazon’s Brand Gating Policy
What are the Brand Gating Steps?
Is Brand Gating the Silver Bullet?
Why is Your Brand Gating Request Denied?
How Will Brand Protection on Amazon Change in the Future?

Investing in Amazon’s Enhanced Brand Content

Summary: EBC enables Brand Owner sellers to modify the product description field of their branded ASINs to tell a unique brand story, enhance product images & text placements. According to Amazon, adding EBC to your product detail pages may also result in higher conversion rates, increased traffic, and increased sales when used effectively.

Featuring: There’s a lot to learn about EBC, therefore CPC Strategy & Skubana are here to discuss ways in which Amazon sellers can maximize the return of their Enhanced Brand Content.

What You Will Learn:

Enhanced Brand Content Value & Overview
Getting Started with A+ Enhanced Brand Content
Best Practices & What Sellers Need to Avoid
Calculating the Return on Your EBC Investment
How One Brand is Maximizing Their EBC Investment

Prime Your Amazon Profits for the Holiday Shopping Season

Summary: Whether Prime Day is your biggest selling day of the year or just another above-average sales day in online retail, it can bring valuable insights to use as you prepare and create projections for this year’s holiday shopping season.

Featuring: CPC Strategy & data automation leader Webgility, will reveal insider secrets for identifying your MVD (most valuable data) on Prime Day and how to glean actionable insights from the world’s largest marketplace. Join us as we look to prime your profits and prepare for serious holiday shopping success.

What You Will Learn:

Prime Day Data—your Sponsored Products and bottom line growth
Maximizing product visibility through listing optimization
Amazon holiday positioning and sales for an overstock-free January
Ways to protect your margins and streamline operational workflows
The essentials of financial pre-holiday preparation

Amazon Listing Optimizations That Drive Visibility & Sales

Featuring: CPC Strategy, Jungle Scout, Splitly

What You Will Learn:

How content plays an integral role in outpacing your competition & your overall Amazon growth strategy.
Leveraging your advertising efforts to improve sales optimizations – Understanding your most profitable ASINs.
Efficient & practical ways to test product pricing, product detail pages, images & titles.

The Q4 Amazon Virtual Summit

Summary: The holiday shopping rush is on the horizon. Therefore, we’re bringing back our Q4 Amazon Virtual Summit. This year’s Q4 Summit is designed for high-volume brand manufacturers looking to leverage, maximize & profit from the yearly anticipated holiday shopping rush.

Featuring: CPC Strategy, Seller Labs, Feedvisor

What You Will Learn:

3 Presentations Full of Top Tier Amazon Expert Presentations
Understanding Where to Prioritize Amazon Investments
Amazon Growth Strategies That Drive Higher Revenue
Updates on Latest Features for Sellers to Take Advantage of
Open Q&A Forums with Amazon Experts

Build Customer Confidence and Drive Sales with More 5-Star Reviews

Summary: Every Amazon seller should know by now reviews matter — especially when it comes to ranking, conversion rate optimization & brand reputation.

A few 1-star reviews on Amazon won’t necessarily make or break your business — it’s ignoring those reviews that will. Therefore, we’ve brought in the experts over at xSellco to discuss reviews impact on growth & how to scale review generation, while ensuring you’re staying compliant with ToS.

Featuring: CPC Strategy, xSellco

What You Will Learn:

How reviews play an integral role in your overall growth
How your seller feedback rating impacts your Buy Box chances
Strategic ways Amazon Sellers can scale review generation
Ensuring you’re staying compliant with Amazon’s Terms of Service

Top Amazon Sponsored Product Mistakes Draining Your Profits

Summary:

Do you find yourself asking any of the following questions?

– Are my campaigns performing at their optimal level?

– Why aren’t my Sponsored Product ads converting?

– My ACoS is cutting into my profit margins—How do I fix this?

– Why aren’t my ad placements sending enough traffic to my listings?

Featuring: We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.