At CPC Strategy, we pride ourselves on providing the most relevant and cutting edge content for PPC professionals and advertisers.

For the first time, we are opening up our archive to the public, showcasing our most popular Facebook webinar recordings and slides – for FREE.

As seen below, we’ve provided a direct link to each recording (no need to opt-in!)

If you would like to request a specific topic or webinar recording, please email tara@cpcstrategy for more information.


Facebook Advertising Webinars for Professionals & Brands:

The State of Facebook Performance Marketing Landscape

Summary: Advertising on Facebook presents a unique opportunity because it’s a channel that can address every stage of the ecommerce conversion funnel—from brand awareness to generating revenue to creating loyal customer relationships.

But many questions remain unanswered – How do we capitalize on our Facebook marketing efforts? What should we expect? Where should we invest?

Featuring:  Join 3 of the leading industry experts including CPC Strategy, AdEspresso, and Wishpond as they sit down to talk about upcoming trends, expectations & strategies they’re looking forward to implementing.

What You Will Learn:

  • Ad Types You’ll Want to Allocate Budget Towards
  • Targeting Capabilities are Only Going to Improve
  • Will Video Advertising Capabilities Soar?
  • Retail Lead Generation Campaigns leading to Profitability
  • Is Facebook Search Going to be the new Google Search?
  • Chatbots & Messenger have been the talk of 2016 – Will it take off?

 


 

12 Methods to Turn Customers Into Loyal Brand Advocates

Summary: The success of a brand doesn’t merely depend on the value of a customer’s single purchase; rather, it’s about the value a customer offers over their lifetime.

Brand advocates are satisfied customers who genuinely love your brand and spread the word about it – and while not all of your customers become 100% loyal to your brand, all of your customers have the potential to become advocates.

Featuring: Join CPC Strategy & Eliza Fisher, Marketing Strategist of Social Annex, as she dives into 12 proven strategies to turn customers into loyal brand advocates.

What You Will Learn: 

  • Proven ways to give shoppers an extra reason to return
  • How to provide a seamless experience across all channels
  • Making the most of your CRM data to drive future purchases
  • Steps to implementing a successful referral program
  • Live Q&A…and much more!

 

8 Ridiculously Powerful Facebook Audience Targeting Tactics

Summary: It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages.

But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.

Featuring: Join CPC Strategy’s Sarah Rogers (Performance Social Manager) & Stephen Kerner (Sr. Retail Search Manager)

What You Will Learn: 

  • Using Look-A-Like Audiences to Drive Sales
  • Maximize Targeting Through Custom Audiences
  • NEW: Engagement Audiences – How to Utilize?
  • There are 5 more – Join us to find out what they are!


Maximizing Facebook Dynamic Ad Conversions & Improving ROI

Summary: Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.

Featuring: Join CPC Strategy’s Sarah Rogers (Performance Social Manager) & AddShoppers Director of Growth, Peter Messmer.

What You Will Learn: 

  • Understanding Facebook’s Full-Funnel Approach
  • Cross Selling & Upselling Opportunities with Dynamic Ads
  • How CPC Strategy Improved Brand’s Facebook Revenue by 573.85%
  • Strategic Mobile Development with Social Data
  • Live Q&A with Facebook Experts


 

Sophisticated Facebook Custom Audience Targeting Techniques

Summary: For some marketers, Custom Audiences are considered an absolute necessity to improve Facebook performance. But for many others, who don’t fully understand the sophistication of these unique targeting options, it’s going to be difficult to see improvement in your Facebook ad strategy. This webinar will give you the targeting techniques to implement today.

Featuring: Join CPC Strategy’s Sarah Rogers (Performance Social Manager) & Polly Flinch, Director of Marketing at Windsor Circle.

What You Will Learn: 

  • Proper Custom Audience Structuring & Techniques
  • Look-A-Like Audiences: Bigger List = Bigger Sales
  • Audiences we Find Have a Direct Impact on ROI
  • Ever Tried an Engagement Audience? Let’s Check it Out


 

The 2017 Q4 Facebook Advertising Summit

Summary: 3 Day Summit filled with actionable Facebook Ad strategies to ensure you win Q4.

Featuring: Join CPC Strategy’s Sarah Rogers (Performance Social Manager), AdEspresso’s Antonio Calero (Head of Marketplace Services), & AddShoppers’ Albert Chou (Vice President Sales).

What You Will Learn: 


How World Class Retail Brands Win the Attention of Consumers

Summary: User Generated Content (UGC) is quite a big buzzword in the retail space these days, but what exactly is it? How do you gather user generated content? And once you collect the content, how do you repackage it to fit into your current advertising arsenal?

Featuring: We’ve brought in the CEO of Tint, leading B2C user generated content platform, who will dive into how world class retail brands are leveraging UGC in their Facebook advertising strategy to attract new customers.

What You Will Learn: 

  • Why you should use UGC in Facebook ads and how to source it
  • Questions to answer when launching UGC + Facebook ads
  • Integrating UGC into your Facebook ad strategy safely and legally
  • Inspirational case studies and metrics that will surprise you


 

Actionable Facebook Campaign Strategies For Black Friday & Beyond

Summary: During this webinar, we’ll be going over these frequently asked questions as well as answering your questions live to ensure you’re getting the most out of Black Friday. There’s money to be made using Facebook ads.

With Black Friday & Cyber Monday making up for over $9 billion in sales, you may be missing out on thousands of potential sales by not optimizing your Facebook ad campaigns. Take advantage of this season to finish off strong or risk losing big.

Featuring: CPC Strategy’s Sarah Rogers (Performance Social Manager)

What You Will Learn: 

  • How can we increase our reach this Black Friday?
  • What are specific types of audiences we should target?
  • How can we leverage dynamic ads during this time of year?
  • Are there Thanksgiving weekend strategies I need to implement?

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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.