Amazon Vendor Express allows sellers to expose their products to hundreds of millions of customers worldwide. Amazon buys products directly from the vendor and handles shipping costs, merchandising, customer service, and customer returns.

What’s included in the Amazon Vendor Express program?

Amazon Vendor Express offers: 

    • No cost to join the program
    • Costs of shipping to Amazon or from your warehouse directly to Amazon customers
    • Storage and order handling for your product
    • A direct fulfillment (dropship) option so that you can ship directly to Amazon customers with prepaid shipping
    • Automated product pricing using Amazon advanced algorithms
    • Integration into the Amazon catalog and search
    • Free 2-day shipping of your products to Amazon Prime members
    • Free shipping to customers for orders over $35
    • 24-hour customer service and customer returns
    • 24×7 mobile access to your products by Amazon customers (Kindle, smartphone, tablets)
    • Amazon Marketing programs such as Recommendations, Customers Who Bought This Item Also Bought, Best Sellers, and many others.


david-cooley“Vendor Express is a great platform that allows 3P Sellers to create a Vendor relationship with Amazon without the need for an invitation,” David Cooley, Marketplace Channel Analyst at CPC Strategy said.

“It gives sellers more options when establishing a presence on Amazon.”

What is Amazon direct fulfillment?

Direct fulfillment (dropship) is another way of distributing products to Amazon customers. Instead of sending products to an Amazon fulfillment center, sellers can send them directly to customers, right from their warehouse.

They can still sell their products through the Amazon website, but when customers order products, Amazon will notify the seller and provide a prepaid shipping label. Vendors can then pack their products and ship them to the customer from their location.

Pro-Tip: In case of a return, your product goes back to an Amazon fulfillment center. Amazon still provides 24-hour customer service and returns.

Vendors decide which products they want to sell and, based upon the selling price to Amazon of the item, Amazon will request a number of samples.

Pro-Tip: Sellers provide Amazon with both their suggested retail price to customers and the selling price of the product to Amazon. If the selling price of the item to Amazon meets their expected price, then they will accept your price. If it is higher than Amazon’s expected price, they will recommend a lower price that they can accept for the item.

Amazon will request a limited number of free units as an investment in the program. Amazon will use these free samples to build your product detail page and evaluate customer demand.

Amazon will not pay vendors for the free units of their product and they cannot return them to to the vendor if they do not sell.

Products Eligible for Amazon Vendor Express include:

amazon vendor expressArts, Crafts & Sewing: Papercraft, Knitting & Crochet, Sewing Patterns & Templates, Beading & Jewelry-Making, Craft and Party Supplies, Painting Supplies, Sewing Boxes & Storage, Craft Kits and Sewing Accessories.

Appliance Accessories: Bread Machine Parts & Accessories, Coffee & Espresso machine Parts & Accessories, Deep Fryer Parts & Accessories, Food Processor Parts & Accessories, Microwave Oven Parts & Accessories, Mixer Parts & Accessories, Soda Maker Parts & Accessories.

Baby (excluding clothing and shoes): Strollers, High Chairs, Toyus, Furniture, Infant Bedding, Feeding, Changing, Monitors, safety, potty Training

Beauty: Fragrance, Skincare, Cosmetics, Nail Care, Hair Care, Bath & Shower, Sun Care & Tanning, Male Grooming

Bedding & Bath: Bedding, Bedding Accessories, Bath Linen, Carpets & Rugs, Curtain & Blind Accessories, Curtains & Blinds, Cushions & Accessories, Doormats, Electric Blankets & Mattress Toppers, Inflatable Beds, Pillows & Accessories, and Kitchen Linen.

Camera, Photo & Video: Digital Cameras, lenses, tripods, Camcorders, SLR Cameras, Camera bags, Studio equipment, Camera Accessories.

Car Electronics: In-Car Technology, Portable DVD Players.

Automotive Tools & Accessories: Car Accessories, parts, Tools & Equipment

Electronics: TVs, Phones, Electronic Accessories

Cooktop: Cooking Hobs, Bakeware, Cookware, Kitchen Storage & Organization, Kitchen Tools & Gadgets, Tableware, Water Coolers, Filters & Cartridges

Power & Hand Tools: Hand Tools, Hardware, Workwear, Site & safety Equipment, Power Tools, Power Tool Accessories, Garden & Landscaping Tools

Cell Phone & Accessories: Cell Phones, Home & Office Phones, Cases & Covers, Wearable Technology, Smartwatches, Activity Trackers, Phone Accessories, Chargers, Screen Protectors, Micro SD Cards, Bluetooth Headsets.

GPS Navigation: GPS Navigation & Accessories

Grocery: Beverages, Baby Food, Cookies & Snacks, Confectionery, Cereals, Cooking & Baking, Seasoning & Condiments, Tinned Food, Pasta & Rice, Spreads, Sauces, Hampers, Home-Care & Cleaning.

Health and Personal Care: Sports Nutrition, Diet & Nutrition, Healthcare, First Aid, Shaving & Hair Removal, Oral Care, Alternative Therapy, Foot Care, Diapers & Baby Wipes

Home Decor: Candles & Holders, Home Fragrance, Mirrors, Clocks, Decorative Accessories, Vases, Photo Frames, Wall Decor, Wall Paint, Artwork, Artificial Flowers & Plants, Fireplaces

Home Improvement: Fire Alarms & Security, Electrical, Decorating, Building Material, Parts.

Kitchen & Dining: Coffee Machines, Food Processors, Food Mixers, Blenders, Juicers, Microwaves, Slow Cookers, Fryers, Grills, Breadmakers, Ironing & Steamers.

Kitchen Plumbing & Bath Fixtures: Pipes, pipe Fittings & Accessories, Drain Cleaning Equipment, Valves, Tap Parts and Toilet parts, Garden Drainage, Water Heaters & Parts, Water Pumps & Accessories.

Lighting & Ceiling Fans: Lights and Fixtures, Light Bulbs, Lighting Accessories, Torches

Musical instruments: DJ Equipment and Musical Instruments

Office & School Supplies: Printer Ink, Office Supplies, Office Furniture

Patio, Lawn & Garden: Pest Control, Plant Care, Tools & Accessories, Leisure & Fitness, Garden Furniture, Structures & Ponds, Outdoor Living.

Pet Supplies: Pet Food Habitats, Apparel, Training, Grooming, Health care, Pet Toys, Leads, Aquatics

Portable Audio & Accessories: Portable Speakers, Wireless Speakers, headphones, MP3, CD & Record Players, Radios & DAB, Speaker & Radio Docks, Audio & Video Accessories.

Sporting Goods (excluding clothing and shoes): Sports Equipment, Bikes, Tents, Fan gear

Toys & Games: Games & Puzzles, Outdoor & Sports Toys, Arts, Crafts & School Supplies, Vehicles, Dolls, Plush, Building Sets, Learning & Exploration, Infants / Pre-School, Action Figures, Fancy Dress.

Pro-Tip: Ingestible products are reviewed and accepted at Amazon’s discretion. 

For sales through the fulfillment centers, Amazon has excluded:

    • Hazmat products
    • Adult products
    • Supplements
    • Heavy products (over 150 pounds)
    • Bulky products (a dimension greater than 108 inches, or a girth exceeding 165 inches)
    • Liquids in non­glass containers with a volume of over 5 gallons
    • Any product that has a selling price to Amazon of more than $500
    • Items that require controlled temperature (like chocolate, caramel)
    • Wine
    • Pre­owned items
    • Books, DVDs, and software


Some products cannot be sold through Amazon Vendor Express, even though they are in a supported category. Amazon can request an additional review if needed. When this happens, Vendors will see an acknowledgment in Vendor Express.

Pro-Tip: For direct fulfillment sales, some of these exclusions might vary. For example, size and weight are only gated by carrier limitations. More information is available when you are adding products in Vendor Express.

Currently, Amazon is only accepting vendors in the United States, United Kingdom, and Germany.

For more information on Amazon Vendor Express, email

Additional Amazon Vendor Resources

What is Amazon Media Group?

How AMS Can Elevate Your Amazon Vendor Strategy


Unpack the details of Amazon Vendor Premium Services

Are Amazon's Vendor Premium Services Right for You?

About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.