Google Seller Ratings & Product Reviews

Product and seller reviews enhance Product Listing Ads because they provide social credibility to interested customers. Keep in mind that product ratings are different from seller ratings.

Product ratings refer to the product being advertised, while Seller ratings refer specifically to the merchant advertising the product.

Because product and seller reviews are so valuable to shoppers, there are a variety of services available to help retailers build up this specific type of credibility on Google Shopping.

Google Seller Ratings & Reviews

Seller ratings are an automated extension that let people know which advertisers are highly rated for quality service. Google gathers seller ratings from reputable sources that aggregate business reviews.

Seller ratings show a combination of information and reviews next to AdWords ads (currently on Google search result pages and Google search partners). These reviews and ratings primarily reflect customers’ overall consumer experience with a business.

Seller ratings will always be marked by the green stars as seen in the example below:

google seller ratings

Google Product Ratings & Reviews

Product ratings show on Product Listing Ads with a 5-star rating system and a count of total reviews.

According to Google, these star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third party aggregates, editorial sites and users.

A product must have at least 3 reviews in order for product ratings to be eligible to show on Google.com. A merchant must also have 50 reviews total across all products in order to participate in the program.

Below are some examples of a Google Product with a 4.5 star rating: 

google seller ratings

 Comparison of Google Shopping Review Platforms

We compare 12 of the most well-known Google Shopping product and seller review platforms on the basis of products, services, location and price.  It’s important to check out the individual platform reviews for a more in-depth perspective:

Bazaarvoice

google seller ratings

Who: Bazaarvoice connects brands, retailers, and consumers in the world’s largest shopper network, delivering ROI through reviews, analytics, and targeted media.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: France, Netherlands, Germany, Japan, Italy, United States, Australia, United Kingdom, Spain

Price: Bazaarvoice Connections offers two packages:

1. Connections Basic (free) – Reply to shopper questions and view up to 25 customer reviews across all participating retailers in the Bazaarvoice network. After you sign up for the FREE Connections Basic program, you will be automatically eligible to upgrade to Connections Premium.

2. Connections Premium (by quote)

Respond to shopper reviews and queries across all participating retailers. Bazaarvoice’s technology finds the most important reviews across the Bazaarvoice network and collects them in one inbox to make it simple to respond and learn. Connections Premium pricing is tiered based on review volume.

 

eKomigoogle seller ratings

Who: eKomi helps retailers gain credibility through ratings and then puts those ratings to work.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: France, Germany, United Kingdom, United States

Price: By quote

 

Feefogoogle seller ratings

Who: Feefo, multi award winning global Customer Feedback and Ratings solution. Industry leading response rates (average response 1 in 6). Separate Product and Service Reviews. Invitation only guaranteeing feedback matched to genuine transaction. 48 Hour Integration. Business insight analytics.

Products: Product Ratings, Seller Ratings

Services: Product Reviews, Seller Reviews

Location: Hong Kong, Australia, United Kingdom, United States

Price: Free trial, by quote

 

PowerReviewsgoogle seller ratings

Who: PowerReviews delivers software and network products that help consumers make better purchase decisions throughout their journey, across all channels. And as a result help businesses drive sales and improve products and services.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: United Kingdom, United States

Price: By quote

 

Reevoogoogle seller ratings

Who: Reevoo is a pioneer of Ratings & Reviews services for multi-channel brands and retailers. Our services and solutions harvest the voice of the consumers.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: Australia, United Kingdom, United States

Price: By quote

 

ResellerRatingsgoogle seller ratings

Who: ResellerRatings is a web-based business that solicits consumer reviews of online retailers. They’ve captured over 1,940,596 user-submitted reviews for 60,229 stores.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: Canada, Israel, United States, United Kingdom

Price: By quote

 

Shopper Approvedgoogle seller ratings

Who: Shopper Approved, the leader in Customer Review software, helps retailers collect up to 70 times more ratings and reviews.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: United States

Price:

Small business

  • $40 per month (up to 300 accumulated ratings & reviews)
  • $79 per month (up to 600 accumulated ratings & reviews)
  • $99 per month (up to 900 accumulated ratings & reviews)

 

Corporate

  • $199 per month (up to 2,000 accumulated ratings & reviews)
  • $399 per month (up to 5,000 accumulated ratings & reviews)
  • $599 per month (up to 10,000 accumulated ratings & reviews)

 

Enterprise

  • By quote

 

Trustpilotgoogle seller ratings

Who: Trustpilot helps companies collect reviews, build their reputation, drive more traffic, increase online conversion and improve their customer service.

Products: Product Ratings, Seller Ratings

Services: Product Reviews, Seller Reviews

Location: Germany, Australia, United Kingdom, United States, Denmark

Price:

  • Free
  • Pro – $399 monthly
  • Enterprise – $799 monthly

 

TurnTogoogle seller ratings

Who: TurnTo Networks is an online interactive platform for merchants and brands, enabling shoppers to get advice from a store’s real customers. TurnTo transforms the “Ask a Question” box into a community-powered sales assistant able to instantly answer most shopper questions, from product information to recommendations to store policies.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: United States

Price: By quote

 

Yotpogoogle seller ratings

Who: Yotpo is a service to generate customer content, drive traffic, and increase conversions.

Products: Local Inventory Ads, Merchant Center, Product Ratings, Seller Ratings, Shopping Campaigns

Services: Product Reviews, Seller Reviews

Location: France, Germany, United Kingdom, United States

Price: 

  • Free
  • Starter – $25 per month
  • Pro- $399 per month
  • Powerhouse – $699 per month
  • Enterprise – By quote

 

Google Shopping Seller Review Only Platforms

PriceGrabbergoogle seller ratings

Who: PriceGrabber provides access to millions of ready-to-buy shoppers with extensive optimization tools and commerce solutions. They provide Shopping campaign solutions for merchants of all sizes.

Their clients enjoy high conversion rates of shoppers into buyers, and high-quality external traffic sources, which result in cost-effective sales for merchant partners. They also offer manufacturers a cost-effective medium for increasing sales and branding.

Products: Merchant Center, Seller Ratings, Shopping Campaigns

Services: Seller Reviews

Location: United States

Price: By quote

 

Bizrategoogle seller ratings

Who: Bizrate Insights’ tools and resources, combined with customers feedback and opinions, allow online retailers to solve problems and identify opportunities that can lead to growth.

Products: Merchant Center, Seller Ratings, Shopping Campaigns

Services: Seller Reviews

Location: France, Germany, Italy, United States, United Kingdom, Spain

Price: By quote

 

For more on Google Shopping product and seller ratings / reviews, email tara@cpcstrategy.com

The Google Shopping Guide: 2017 Edition

Next-Level Implementations in 2017 for Advertisers on Google

 


 

About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.