Pinterest vs. Facebook Buy Buttons: New Study on 80,000 Brands to Determine Traffic & Revenue Impact

Pinterest vs. Facebook: The Results

In the first five months of the year, leading commerce intelligence data provider, Jirafe found that Facebook is the dominant source of social traffic and revenue for brands.

Highlights from the study showed:






Study Helps Merchants Prepare to Sell On Social Media with Buy Buttons

According to the study release, “Pinterest just announced its buy button, and Facebook is working on theirs and they added buy functionality to Instagram.  Our merchants have been asking us where they even start with implementing it,” said Amit Shah, CEO of Jirafe, Inc.

“They all review their Customer Lifetime Value data by channel data, and their marketing channel profitability data in Jirafe and it contradicts what industry experts are saying with regard to whether Pinterest drives more traffic than Facebook.”

“For example, some studies cite Facebook as the most popular site, but that shoppers that are referred by Pinterest are more likely to buy and spend more. We work with more than 80,000 brands, and we wanted to validate what moves the needle for them right now, so they can start planning their strategy for the future,” said Shah.

“Hands down Facebook was the clear winner in terms of traffic, revenue, and orders.”

Predictions and Advice For Merchants

“The new wave of buy buttons from Facebook, Pinterest, YouTube, etc. is meant to remove friction from merchants’ purchase funnels – and make the buying process about the customer,” said Shah.  “The most important thing for merchants to know is which channel will pack the biggest punch for their brand.”

“Given the developments in social commerce, continuously increasing mobile engagement, and what we are seeing across our merchant base, we believe that social media advertising will replace traditional forms of advertising,” said Shah.

“How brands redefine their social strategy to make the most out of a buy button starts with looking at what their social strategy supports, be it engagement, customer service, or organic media versus paid,” he said. “Businesses will have to make sure their strategy supports revenue, customer attention, and customer acquisition in order to see sales.”

Shah also offers five tips for merchants to help them prepare to implement social buying buttons:






Jirafe will also present the findings along with practical strategic advice during a webinar on June 11, 2015 at 2PM EDT. To register visit