Facebook Product Catalog Set Up for Retailers:

Now that Facebook Dynamic Product Ads are live in Power Editor, retailers who want to take advantage of Facebook Advertising will have to set up Facebook Business Manager first.

Once retailers have their Facebook Business Manager set up, the next step in the integration process is to create:

  • Product Catalog
  • Product Feeds
  • Upload & Schedule a Product Feed

 

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Product Feeds are dynamic uploads of a retailer’s products and metadata.

Each Product Feed lives in a Product Catalog and Product Sets are groups of products to advertise in Dynamic Product Ads.

Step 1:

Go to settings > Product Catalog > Add New Product Catalog

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Step 2:

Create New Catalog

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Step 3:

Enter the retail site’s name

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What is a Product Feed?

After retailers create a Product Catalog, they can use the catalog id to create and schedule a Product Feed.

A Product Feed is a set of items uploaded or fetched from a business at once.

An item is a single product represented in their online store, such as a SKU or stock keeping unit.

They can have a single product feed to represent all of the items in their catalog or they can have multiple product feeds with each feed representing a single country or single division’s products.

How to Upload and Schedule a Product Feed

Step 1:

Once a Product Catalog is set up retailers can go to “Add Product Feed

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Step 2:

Retailer’s will then be taken to a screen where they will name the product feed, tell Facebook where to get the feed, and how often they should get the feed. Retailers can auto-upload the feed with a URL or they can send it via FTP (file transfer protocol).

 

If retailers are sending it via FTP they will put in the host URL, and plug in the Credentials to access that feed.

 

“Lastly, retailers will tell Facebook how often to grab the feed. We usually recommend updating the feed everyday,” Stephen Kerner Retail Search Manager at CPC Strategy said.

 

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How To Set Up & Promote Facebook’s Dynamic Product Ads

 

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Facebook Product Ad Resources:

 

How Facebook Users Engage With Your Ads

The Facebook Consumer Survey 2017
 

About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.