Posted by on May 7, 2015 in Google Shopping

Google Shopping Campaign Video Series

Part 2: Category Reports

In CPC Strategy’s Google Shopping Campaign Video Series, Lewis Brannon, Retail Search Manager at CPC Strategy explains how retailers can use insights within their Google Shopping Campaigns to aid in their search portfolio expansion efforts.

Leveraging Google Shopping Reports

By leveraging Google Shopping Reports, retailers can optimize their text ad campaigns and discover elements about their ad campaign that they might not already know.

Click here for Part 1 of How to use Google Shopping Campaign Reports to drive Text Ad Strategy: Brand Reports

For Part 2 of this video series we will be focusing on how to:

  • Find Category Reports
  • Analyze KPIs (ROI, click-through-rate, conversion rate)
  • Discover which products in your catalogue customers are responding to
  • Cross Reference Category Reports against Text Ad Campaigns
  • Isolate & evaluate current keywords

 

For more helpful videos visit CPC Strategy’s YouTube Channel

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About the AuthorTara graduated from the University of New Hampshire with a B.S. in Journalism / Business. Her passion for creative publishing and quality reporting landed her work opportunities at several companies in Massachusetts, New York and California. She is a leading voice behind CPC Strategy’s Blog. See all posts by this author here.

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