Why You Should Implement Remarketing for Your Ecommerce Store [Infographic]
As brands are shifting some of their resources from SEO to PPC, Google is trying to cater to them with new Adwords features. One of the most valuable features is remarketing, which allows advertisers to target consumers that have already visited their websites. Remarketing works alongside PPC ads to increase online revenue and clicks:
- Remarketing has made Adwords more cost effective.
- Brands can increase conversions by ensuring their ads are seen by customers multiple times.
- Brands can target visitors according to the pages that they visited, demographic or conversion history. For example, they can reach customers that visited the online shopping cart, but didn’t make a purchase. The ads can be tailored to draw customers back to the site to complete the purchase.
Remarketing has increased the ROI of Google Adwords, so many brands may invest more in PPC with few levers to pull to increase organic search traffic.