Google’s most recent search algorithm update- surnamed Pigeon has impacted local search, retailers and SEO since July of this year. 58% of local marketers noted they’d change tactics following Google’s local update.

The Pigeon update primarily affected local search results and local visibility on Google SERPS, and has impacted marketers visibility on Google.

What should you know about Google’s Pigeon update, and how can you tell if it’s affecting your visibility on Google?

Review the infographic below to get the skinny on Google’s Penguin update, and steps to take to maintain visibility on search:marketers-guide-google-pigeon

69% of marketers believe Google’s Pigeon update will be a good change for searchers, but 53% note they think it will hurt businesses on Google. Regardless of your Pigeon strategy around local, its key to understand what the update entails.

More Information on the Google Pigeon Update:

 

The E-Commerce Business Owner’s Guide to SEO Management

Lessons From Online Retailers Who Successfully Drive SEO Growth
 

About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.