Bing Product Ads Embraces Conformity, Changes Feed Format to Match Google’s

In an unexpected but unsurprising email yesterday morning, Bing let its product advertisers know that they have updated their feed taxonomy for the Bing Category field to match Google’s. When the paid Bing Product Ads program launched, it was clear that Bing would be putting in the effort to accommodate Google Shopping advertisers by attempting to map a Google Product Category to Bing’s field format.

Now – 4 months later – in a probable move to be more accessible to advertisers for Q4, Bing is adopting Google’s format for Categories. This is solid news, especially for retail advertisers looking to test out Bing’s traffic volume in this year’s busy season. From Bing itself:


It will be interesting (and fortunate for retailers) to see if Bing continues to follow in Google’s footsteps and replicates the developments that led to Google Shopping being such a successful program.

View the On-Demand webinar for a deep dive on getting started with Bing Product Ads.



About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up the agency's inbound marketing program. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. See all posts by this author here.