Call extensions are a highly effective and relatively standard addition to AdWords text ads. AdWords recently added the ability to upload call extensions for all of your campaigns in bulk – no doubt a very efficient improvement for search advertisers with many campaigns.

Mobile-PPC-WhitepaperFor more info on call extensions and how to better reach mobile consumers, check out our newest guide on PPC:  10 AdWords Secrets to Survive the Mobile Tsunami.

Here’s how you can take advantage of the new feature and add numbers to all campaigns in about 10 seconds:

Step 1: Go to ad extensions > View: Call extensions



Step 2: Add a new extension to all campaigns > Save


Step 3: Search for phone numbers > Add all relevant phone numbers


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About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at) See all posts by this author here.