GetResponse Email Marketing Service Review

top-email-marketing-service-getresponse

Which email marketing service is right for you?

We evaluated GetResponse,  a premium level email marketing service to help you make informed decisions about email marketing services, and which ones are right for your online store.

For information about other top email marketing services including Constant Contact, view more reviews here.

GetResponse At First Glance

Compared to most email marketing services, GetResponse utilizes an easy to navigate interface.  GetResponse also offers the flexibility to capture leads in any industry, allowing users to create email newsletters with custom landing pages for a well rounded marketing system. Additionally, GetResponse offers a simple set up that can have you sending emails in a matter of minutes.

Who’s Best Suited for GetResponse?

GetResponse works best for small to medium businesses, however, GetResponse offers the scalability to grow with your business. Unlike other services, such as iContact and Constant Contact, GetResponse has the capability to manage large subscriber lists.

GetResponse also works well for internet marketers. Unlike other email marketing services that do not endorse network marketers, GetResponse’s systems work with internet marketers to provide them with an ideal set of features for their business needs.

GetResponse Pricing

top-email-marketing-service-getresponse-pricingGetResponse offers free trial if you are hesitant about signing up.  Note: The trial is limited to transferring 250 contacts unless you commit to signing up.  If you are anticipating having less than 2500 subscribers, there are freemium options such as MailChimp that should be considered.

GetResponse’s pricing is dependent on your subscriber list. GetResponse charges $25 for 2,500 subscribers and $65 for 10,000 subscribers with an annual discount. Premium pricing also comes with a premium service provider that includes additional features.

GetResponse Features & Usability

To give you a full idea of what GetResponse offers, we’ve broken it down into 7 categories:

Criteria
DesignThousands of templates and designs that help create the exact style you need. For professionals it allows full HTML emails to be uploaded for custom messages.
ReportingRobust reporting included; importation and integration of data from other services (i.e. Google Analytics) allows for a granular break down of your campaigns.
ScalabilityVery simple to scale from a few hundred subscribers to over 100,000.
Auto-ResponderAuto-responder is capable of drip campaigns and event based responses. The auto-responder features found here are usually reserved for high-end email marketing services.
Email SegmentationYou can create an unlimited number of segmented lists. You can segment lists down to a very granular level based on the actions of subscribers.
Customer ServiceQuick responses from customer service reps. If you use their trial, they limit contact transfers (250).
IntegrationOffers standard integration with social media, however features such as setting up a membership are missing.

Notable GetResponse Users

Want to get a feel for different businesses using GetResponse? Here are a few small business owners who use GetResponse for their email marketing.

 

GetResponse Review: Bottom Line

GetResponse blends email marketing with social media and tracking software to make their offering one step below contact management software. GetResponse falls short on high level integration with other software and its short trial period limits testing.


We have compared 9 of the most popular email marketing services and graded them on pricing, functionality, and usability. Check out the individual reviews for more in-depth information about each services.

Top Email Marketing Services

How Shoppers Browse and Buy CPG Products Online And Offline

The Consumer Packaged Goods Shopper Survey 2017
 

About the AuthorStephen is an account manager at CPC strategy, he recently moved from Santa Barbara, where he owned and operated an event planning company. He graduated from CSU Channel Islands in Business. Stephen has a passion for everything food, from growing and cooking it, to eating it. He enjoys cooking for friends, being active and loves being outside. See all posts by this author here.