The Cost of Poor Web Performance [Infographic]

74% of of consumers leave a webpage if it does not load on their mobile device within 5 seconds! How are you keeping your website in fighting shape? The infographic below illustrates the high cost of poor web performance and the effect on consumers.

A 1 second increase in page load times can:

  • Decrease page views by 11%
  • Lower customer satisfaction by 16%
  • 7% loss in conversions

Bonus Fact: If Amazon’s page load time increased by 1 second, Amazon would lose $1.6 billion annually.


About the AuthorStephen is an account manager at CPC strategy, he recently moved from Santa Barbara, where he owned and operated an event planning company. He graduated from CSU Channel Islands in Business. Stephen has a passion for everything food, from growing and cooking it, to eating it. He enjoys cooking for friends, being active and loves being outside. See all posts by this author here.