This morning, Amazon let all CPC advertisers know that it would be re-opening Shoes as an available category for their Amazon Product Ads program. Screenshot of the original email below:


The additional good news on top of this announcement is their incentive to on-board shoe advertisers, offering $150 in free clicks credit for Shoes advertisers who successfully submit a data feed in proper variation sets for at least 300 child SKUs in the Shoe category by August 31, 2014.

What This Means

While news in the comparison shopping engine space would not normally be noteworthy, Amazon Product Ads has consistently been a high-volume CPC channel while offering the unique opportunity to put products in front of Amazon’s high-intent customer base.

Shoe retailers should jump on this opportunity before any influx causes this category to close once more.

Note: The feed specifications have changed, including minimum image size (1000 x 1000), so shoe retailers and brands will need to monitor this closely before submitting the product feed.


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About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at) See all posts by this author here.