Amazon Opens Up the Buy Box to Used Products

The infamous Amazon Buy Box is no longer exclusively for new products. Sellers of used products can now be featured in the Buy Box, like below:

amazon-buy-box-used

Of course, all standard Buy Box eligibility rules still apply. Our Director of Technology, Tien Nguyen, weighs in on what this may mean for current Amazon sellers:

amazon-buy-box-used-tien-nguyenThis is a very interesting move by Amazon. It seems like this would mainly benefit personal sellers since most major retailers don’t sell used products.

In fact, if we start to see consumers gravitate towards the used options, this would hurt retailers since people may be more likely to buy something with a lower price. In the end, this falls in line with Amazon’s initiative as a selling platform: drive the most conversions, regardless of who the seller is.

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up the agency's inbound marketing program. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. See all posts by this author here.