Google Shopping Campaigns replaces the old Google PLA campaigns in August. Retailers have less than 100 days to get ready for the new campaign structure which significantly changes how ads are created and structured within AdWords.

Google Shopping Campaigns Performance Report

We’ve been testing Google Shopping Campaigns since they initially entered beta and are pleased with the results for our clients. Below are the results of a study comparing Google PLA performance and Google Shopping Campaign performance over a three week period prior to and following the campaign type switch.


Google Shopping Campaigns Increase Conversion Rates by 15.87%

Google Shopping Campaigns conversion rate

 


Google Shopping Campaigns Improves ROAS by 25% 

Google Shopping campaigns Return on ad spend


Google Shopping Campaigns Decreases Ad Spend 29.67%

Google AdWords ad spend


Google Shopping Campaigns Improved Campaign Revenue by 33.78% 

Google Shopping campaigns revenue performance


Google Shopping Campaigns Improved Campaign Order Volume by 4.20% 

Google Shopping campaigns order volume

 

 

 

 

Check out how Google Shopping Campaigns impact ROAS and Ad Spend

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Google-Shopping-campaigns-performance

 

About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.