Most shoppers do not make a purchase the first time they visit a site, and many consistently add items to a shopping cart without making a purchase.

Below are 22 astounding yet telling shopping cart abandonment statistics.

Free Guide: The Google Shopping Guide


22 Shopping Cart Abandonment Facts

1. 67.89% of shoppers abandon shopping carts (avg)
2. The average online conversion rate for retailers is only 3%
3. 90% of leads go cold after an hour
4. Retailers lose $18 billion annually due to Shopping Cart Abandonment
5. Abandoners spend 55% more when remarketed
6. Most cart abandonment happens between 8-9pm
7. Most people abandon cart on Thursday
8. 71% of the organic site traffic comes from Google
9. 73% of online shoppers noted unconditional free shipping as “critical” to a purchase
10. 93% of online buyers are encouraged to buy more products if free shipping is included
11. 62% of online shoppers think it’s important for an e-commerce website to have sections for specially priced items
12. 2 out of 3 shoppers said they would buy more online if returns were free.
13. Return site visitors account for 12% of traffic
14. 29% of site visitors return in the first 4 weeks following their initial visit

Why Are Shoppers Leaving My Site?

15. 47% of consumers expect a web page to load in 2 seconds or less
16. 30% of consumers abandon cart because they are comparison shopping
17. 44% of shoppers leave a cart due to high shipping cost
18. 22% of carts abandoned happen due to no shipping information available
19. 27% of cart abandoners leave due to time restraints
20. 15% of customers won’t complete a purchase due to items being out of stock 
21. 3% of carts which are abandoned happen due to confusing product information
22. 2% of site purchases are lost due to payment processing issues 


Learn how to decrease site abandonment and increase client retention next Thursdays webinar:

Shopping cart abandonment

(Seats are limited and on a first come, first serve basis)


* Sources: Listrak, KissMetrics, Baymard, Websurveyors, SaleCycle, SeeWhy, Forrester, Compete, MIT





The Google Shopping Guide: 2017 Edition

Next-Level Implementations in 2017 for Advertisers on Google

About the AuthorMary Weinstein is the Director of Content at CPC Strategy, and an expert in Retail Search, Google Shopping and Digital Marketing. A NY native, Mary spends her time educating online merchants, hiking and drinking copious amounts of coffee. You can also find her work on SEW, SEMRush, MOZ and Practical Ecommerce. See all posts by this author here.