We just released The Q4 2013 Comparison Shopping Report today, our quarterly rankings of the best shopping engines for retailers to advertise on. As always, we evaluated the CSEs based on:

  • Traffic
  • Revenue
  • Conversion Rate
  • Cost of Sale
  • Merchant Tools
  • Engine Responsiveness (customer service)

 
With another record-breaking holiday shopping season in the books, retailers will find 2 very recognizable faces at the top of of the list. This trend might also look familiar:

comparison-shopping-q4-2013-revenue

Google doesn’t sweep the whole field, however, losing out to a surprise winner at conversion rate. See which shopping engines deliver during the most crucial time of year.

Check out the full Report here.

 

The Google Shopping Guide: 2017 Edition

Next-Level Implementations in 2017 for Advertisers on Google
 

About the AuthorJon Gregoire is the Director of Demand Generation at CPC Strategy. Jon heads up email marketing, content strategy, co-marketing, and revenue cycle efficiency. A UC San Diego grad, Jon is a Chicago native and full-time San Diego tourist. He enjoys Bear Grylls-like backpacking trips, archery, weekend getaways in Southern California, watching his beloved Chicago Bears, and bidaily coffee consumption. Want to pitch a story? Reach out directly at jon(at)cpcstrategy.com. See all posts by this author here.